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Kubi Springer
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I Am My Brand: How to Build Your Brand Without Apology Paperback – January 10, 2023

by Kubi Springer (Author)
4.7 4.7 out of 5 stars 246 ratings
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I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life.

The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.

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  1. Print length
    304 pages
  2. Language
    English
  3. Publisher
    Bloomsbury Business
  4. Publication date
    January 10, 2023
  5. Dimensions
    5.1 x 0.75 x 7.75 inches
  6. ISBN-10
    1472979117
  7. ISBN-13
    978-1472979117
  8. See all details
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Editorial Reviews

Review

“By sharing her own story, as well as those of other women in business, Kubi illuminates a clear and achievable path to owning your brand.” ―Jaz Rabadia MBE, Senior Manager, Energy & Sustainability, Starbucks UK

“Kubi cuts through the noise to give you a clear-sighted view of your brand value and then helps you to maximise its potential. She lives her brand and can help you do the same.” ―Maria Purcell, Head Of Commercial Sales, Workplace by Facebook

“Kubi Springer is one of the top five external influencers and brand specialists in the UK.” ―Paola Lucktung, Former Global Director, Entertainment & Influencer Marketing, Adidas Group

About the Author

Kubi Springer is an award-winning specialist with twenty-two years of brand experience. She has worked global brands including Nike, L'Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Carey, Rolls Royce and, most recently, Aston Martin.

Since 2007, Kubi has taught brand marketing in academic institutions, corporate firms and international conferences, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, New York University and Kings College. She has also taught at Essence magazine's 'Women Who Are Changing the World' conference in New York, SME Corp Malaysia and SWAA Conference in Mauritius.

Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine. She has been a presenter on her own business TV show entitled 'The Kubi Springer Show' on Sky 198. Today, she is the host of the 'She Builds Brands Radio Show' on Ruach Radio and a regular contributor, providing brand commentary on BBC Radio 5 Live.

Product details

  • Publisher ‏ : ‎ Bloomsbury Business (January 10, 2023)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 1472979117
  • ISBN-13 ‏ : ‎ 978-1472979117
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.1 x 0.75 x 7.75 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 246 ratings

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Kubi Springer

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Customer reviews

4.7 out of 5 stars
246 global ratings

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Top reviews from the United States

  • Amazon Customer
    5.0 out of 5 stars Good book
    Reviewed in the United States on February 8, 2025
    Verified Purchase
    Good
    Helpful
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  • Zee
    5.0 out of 5 stars Business Owner
    Reviewed in the United States on January 24, 2021
    Verified Purchase
    This book is nothing short of amazing. I’m a young business owner, and I have brought tons of self help books, to help me out and help me ask the questions I simply don’t know how to ask. Sometimes we really don’t know what we don’t know. I can honestly say she forces you to ask those questions and be brutally honest with yourself this book is an almost as secret as a diary when you start the work. This will not disappoint you !!! BUY BUY BUY !! I have told so many people about this book and they are rebranding their business or adding to their business.
    7 people found this helpful
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  • Gavin J. Smith
    5.0 out of 5 stars A must read for public relations professionals!
    Reviewed in the United States on March 3, 2020
    If you're a public relations professional or are interested in shaping your personal brand - stop what you're doing and read this book now! The fact is, many think their personal brand is about their twitter or instagram feeds, or what logos they might have slapped on a business card. "I AM MY BRAND" dives deep into what a brand truly is, and takes a creative approach to helping you create the brand of your dreams. There aren't many books I recommend, but this is a must read for every public relations professional.
    9 people found this helpful
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  • Baylee S.
    5.0 out of 5 stars Branding Book With a Dose of Life Coaching
    Reviewed in the United States on July 2, 2020
    This book is fantastic. Seriously. I grabbed 10 books from my local library, all in different business concepts I felt I needed to sharpen up on. This book hit the "Branding" check box, but once I sat down to read it I discovered it to be so much more.

    One of THE best business books I've ever read. It's for anyone in the business world.
    7 people found this helpful
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  • Myra
    4.0 out of 5 stars There is a lot to unpack in this book
    Reviewed in the United States on June 24, 2021
    Verified Purchase
    I like that the book has a now you do it section. I am glad that at the end the author let us in on one of her failures. It made her human and made the book more relatable. I am going to be completing the exercises next and start the journey of self discovery.
    3 people found this helpful
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  • Worldly Church Girl
    5.0 out of 5 stars Best Brand Book Out There!
    Reviewed in the United States on March 29, 2022
    If you are looking for help with your brand, this is the best book!
    One person found this helpful
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Top reviews from other countries

  • Amazon Kunde
    5.0 out of 5 stars Like it says...YOU ARE YOUR BRAND!!
    Reviewed in Germany on September 16, 2021
    Verified Purchase
    Very practical and useful read for anyone wanting to develop their personal or product brand. Each chapter guides you in a methodical fashion through all the key basics and common sense marketing and branding topics that that are so important to achieve success! Important concepts are accompanied by "do it yourself" questionaires inviting the reader to apply the ley learnings and making the topics come to life. Throughout the book, Kubi Springer uses episodes or her own life often told with humour making the read both enjoyable and down to earth. Highly recommended!
    Report
  • Oyindamola Sosanya
    5.0 out of 5 stars Practical and no fluff read
    Reviewed in the United Kingdom on September 11, 2021
    Verified Purchase
    I really loved reading I AM My BRAND. It is a really insightful book on what it means to build a personal brand. Practical,no fluff and packed with a lot of tools that ANYONE can use in building a strong and effective personal brand. I loved the fact that the author approached branding not just from a business/entrepreneurial perspective. The book outlined ideas anyone can apply to connecting with a diverse audience at work or in life. It was a book that did not just roll out a plethora of cliches but gave really helpful ideas and tools to actually begin the process. There was an activity at the end of every chapter and by the time you got the end of the book you would have had a roughy draft of how to go about creating a personal brand.
    Report
  • SN
    5.0 out of 5 stars Excellent 👌
    Reviewed in the United Kingdom on January 3, 2022
    Verified Purchase
    This book is amazing. I found it very informative and easy to understand how l will apply what Kubi teaches in my business.
    I really recommend this book. I will continue to go back to it as l grow my business.
    Report
  • C A Bryan
    5.0 out of 5 stars Highly recommended. Absolutely Amazing
    Reviewed in the United Kingdom on May 31, 2020
    Verified Purchase
    I came across this amazing book when I was looking for business books by black authors. I also wanted an an author from the UK so I could relate to whatever was in the book. ALL I can say is I'm not one for highlighting and writing in books. But this book I've been highlighting. There is post it notes and page markers on most pages. I am learning so much. I have both the audiobook and the hardcover book. Absolutely loving it glad I invested.
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  • Hannah Rebecca
    5.0 out of 5 stars Awesome “I am my Brand” Book with step by step guide
    Reviewed in the United Kingdom on May 9, 2021
    Verified Purchase
    Awesome brand book! I was hooked on chapter 1 to the end ! the knowledge and step by step guides throughout the book. I bought the audiobook then kindle. I have a lot of work ahead of me to revisit my business brand. I even emailed my marketing lady. I did not expect the author to give so much of her expertise. I have learnt so much and got much research to do and need to correct my strategy and implement marketing budget. Join strategic network groups that’s not in my same field , nervous as I am introvert. Lists goes on...😊.
    I recommend this brand book.
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