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Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press) Expanded Edition, Kindle Edition

by Jay Conrad Levinson (Author), Rick Frishman (Author), Michael Larsen (Author), Format: Kindle Edition

4.1 71 ratings

Part of: Guerilla Marketing Press (12 books)

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Build your career as a successful author with this proven, no-nonsense guide to marketing your own books.

In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published.

Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

Editorial Reviews

From the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, gmarketing.com, and formed The Guerrilla Marketing Association.
Rick Frishman is founder of Planned Television Arts and co-author of Guerrilla Publicity, Networking Magic, and the Author 101 series.

Michael Larsen is a successful literary agent and the author of Literary Agents and How to Write a Book Proposal.

David L. Hancock is a former, nationally recognized mortgage broker and now founder of Morgan James Publishing which he has taken from a start-up to a $10 million business and was ranked number 44 on Fast Company's Fast 50 Companies for 2006. Hancock was even named a Finalist in the Best Chairman category in The 2006 American Business Awards. Hailed as the business world's own Oscars by the New York Post (April 27, 2005), The American Business Awards are the only national, all-encompassing business awards program honoring great performances in the workplace. David L. Hancock has been in marketing his entire life. As a former Mortgage Banker, Public Speaker, Author, Certified Guerrilla Marketing Coach, and Publisher, Hancock knows what it's like to compete in the marketplace for a prospects time.

About the Author

• Jay Conrad Levinson, the father of Guerrilla Marketing, has sold more than 21 million Guerrilla Marketing books since 1984 • Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry • Michael Larsen is a successful literary agent and the author of Literary Agents and How to Write a Book Proposal. • David Hancock is the Chief Evangelist for the Entrepreneurial Author and founder of Morgan James Publishing.

Product details

ASIN ‏ : ‎ B003LSTAZO
Publisher ‏ : ‎ Morgan James Publishing; Expanded edition (January 1, 2010)
Publication date ‏ : ‎ January 1, 2010
Language ‏ : ‎ English
File size ‏ : ‎ 3407 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 309 pages

Best Sellers Rank: #503,672 in Kindle Store (See Top 100 in Kindle Store)
- #171 in Words & Language Reference
- #599 in Words, Language & Grammar Reference
- #638 in Business Motivation & Self-Improvement (Kindle Store)

Customer Reviews:
4.1 71 ratings

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David L. Hancock
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David Hancock is the Founder of Morgan James Publishing and The Ethan Awards, and has co-authored twelve books including "Guerrilla Marketing for Writers", "The Entrepreneurial Author" and "Performance Driven Thinking".
David has been cited as one of the world’s most prestigious business leaders and is reported to be the future of publishing.
David also serves as President of the Executive Board for Habitat for Humanity Peninsula & Greater Williamsburg. And is Chairman of the Board of The National Center for the Prevention of Community Violence.
See more on the author's page
Rick Frishman
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Rick Frishman, Publisher at Union Square Publishing in New York and founder of Planned Television Arts (now called Media Connect), has been one of the leading book publicists in America for over 43 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House.
Rick is Co-author of 19 books including Guerrilla Publicity and Networking Magic.
Union Square Publishing publishes fiction and nonfiction books and looks for authors who believe in giving back. Union Square Publishing gives a portion of every book sold to St. Jude Children’s Research Hospital.
He has worked with hundreds of bestselling authors such as Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Sophia Loren, Smokey Robinson, Nelson DeMille, Barbara Bush, Jackie Collins, Arnold Palmer, Yogi Berra, Whoppi Goldberg, Vanessa Redgrave, Henry Kissinger, Bill Parcells, Walter Cronkite, Jack Canfield, Gov. Mario Cuomo, John Grisham, Salmon Rushdie, and Senator John Glenn.
Rick has appeared on hundreds of radio shows and more than a dozen TV shows nationwide, including Oprah, Fox News and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post, and scores of other publications.He has appeared on stage with notables such as Sir Richard Branson, The Dalai Lama, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Tony Hsieh, David Bach, Brian Tracy, Zig Ziglar and Brendon Burchard.
Rick has a BFA in acting and directing and a BS in communications from Ithaca College. He is a sought-after lecturer on publishing and public relations. He is founder of Author101University. Author101U has presented over 32 events since 2002.
Rick and his wife Robbi live in Long Island, NY with their Havanese puppy Cody. They have three children: Adam, Rachel, and Stephanie
Www.rickfrishman.com
Www.author.101.com
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4.1 out of 5

71 global ratings

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Dr. Connie Hebert

Awesome book for authors....Catch This One!

Reviewed in the United States on March 8, 2013

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Wish I had this book when I wrote my 1st book! Just having written my 4th book, I have to say that the concept of guerrilla marketing makes sense. This book is easy to follow and packed with awesome tips for writers. After all, what good is your book if you can't let the whole world know about it! Your head will be swimming with low cost ways to get your book out to the world, without spending too much money or time.
My newest book, The Teachable Minute: The Secret to Raising Smart & Appreciative Kids (Morgan James), is on it's way to helping parents and kids because Guerrilla Marketing for Writers works! Hope it helps you, too.....and no, the authors did not ask me to write a review on Amazon! I just like letting others know when something is worth reading...after all, I am a reading specialist and I'm asked about books all the time. Catch this one or recommend it to an author you know! Market well...

Dr. Connie Hebert
[...]

Reviewed in the United States on October 20, 2022

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I’m reading Guerrilla Marketing for the Homebased Business concurrently with this one, but this gives me a lot of ideas for building my new publishing company on my own as I move forward:

One person found this helpful

Helpful

Laura Cross

Delivers Marketing "Weapons" for Authors

Reviewed in the United States on April 2, 2010

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"Guerrilla Marketing For Writers" offers proven, non-traditional marketing tactics to help authors sell their books before and after publication, based on the "The Fifteen Most Important Marketing Secrets":

1. Content that delivers
2. Commitment to a marketing program
3. Investment in your marketing campaign
4. Consistent marketing
5. Displaying confidence
6. Patience with your marketing plan
7. Using an assortment of marketing strategies
8. Understanding that profits come subsequent to the sale
9. Providing convenience for customers
10. Adding an element of `amazement' to your marketing
11. Measuring the effectiveness of your marketing campaign
12. Involvement with readers
13. Interdependence between you and your alliances
14. The technology and skills to promote
15. Consent from the people you market to

The authors begin with an overview of how the publishing industry works and then delve into the most powerful weapons in your arsenal for selling your book:
* You
* Your Networks
* Word of Mouth
* Viral Marketing
* Platform
* Talks
* Tours
* Publicity

The book details 100 low-cost and no-cost marketing strategies including: your elevator speech, TV, radio, and print interviews, satellite tours, media/speaker's kit, press releases, strategic alliances, webcasts, giveaways, surveys, reading and discussion groups newsletters, articles, audio, and video. Each strategy is accompanied by "guerrilla tactic" tips, such as this one related to business cards, "Double the width of your card and fold it in half, so you have four sides for information. And if you leave it flat - voila! - it's a bookmark."

The authors intersperse real-life "war stories" throughput the text and include an information-packed resource section with a Sample Media Kit, a Publicity Campaign Timeline, a detailed Publicity Questionnaire, and a list of the Top 100 Markets in the U.S. For authors needing a few more marketing "weapons", "Guerrilla Marketing for Writers" delivers.

16 people found this helpful

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J Hornbeck

Out of Date - Caveat Emptor

Reviewed in the United States on September 29, 2023

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I purchased this book used through a secondary seller on Amazon, and glad I did. I would have been upset had I purchased it new. This is a 2010 book and is significantly out of date. It was written for the world of authors before Amazon was the giant it is in the publishing world. As with any book, there are a few nuggets worthwhile, but it takes a lot of effort to dig them out. If the writers are interested in continuing to promote and sell this book, I would suggest a significant rewrite. If not, they should take it down. Caveat emptor.

3 people found this helpful

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Steven Lewis

Insubstantial

Reviewed in the United States on February 14, 2011

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This book feels like a unending list, mostly expressed in bullet points with lots and lots of space between them to get the page count up.

Rather like the "Chicken Soup" books of which the authors are so in awe, this book makes you feel good for a while -- look, it can be done! -- until you want to know *how* it can be done. Twitter, a massive potential marketing resource for cash-strapped writers, is despatched in a pullout box. But how do I become effective on Twitter? What are the dos and don'ts? Do I just open an account and start bashing away?

And it is riddled with errors, the sort of errors that look like they come from sloppy formatting as the manuscript is converted to an ebook.

So, if you want a huge list of things you can do, provided you're willing to go away and research them further, this is the book for you. For me, I would have preferred if they'd stuck with a couple of things and done them well, giving a start-to-finish guide to accomplishing them.

43 people found this helpful

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Ligia Houben

Great resource for writers!

Reviewed in the United States on May 16, 2010

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This is a great book for writers who want to take their books to a higher level. I am implementing some of their concepts to my book, which is already published in English " Transform Your Loss: Your Guide to Strength and Hope and in Spanish Transforma tu perdida. Una antologia de fortaleza y esperanza (Spanish Edition) I would have been great to have this information even before it was published because of the many ideas and suggestions the authors offer!

I wish you a beautiful day

Ligia M. Houben

Helpful

Joseph L. Giacalone

An indispensible reference for authors

Reviewed in the United States on December 30, 2010

Verified Purchase

I now own both editions of this book. Although a writer would not employ every suggestion, the book provides the necessary details to create your own marketing plan. The book covers both the traditional publishing platform as well as for the self-publishing platform.

I am the author of The Criminal Investigative Function: A Guide for New Investigators and have used a number of the "weapons" provided in this book with great success. The book is easy to read, clear in its directions and well worth the investment.

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Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work (Guerilla Marketing Press) Expanded Edition, Kindle Edition

Editorial Reviews

From the Author

About the Author

Product details

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David L. Hancock

Rick Frishman

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