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100 Things Every Designer Needs to Know About People (Voices That Matter) 1st Edition, Kindle Edition
Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
- What grabs and holds attention on a page or screen?
- What makes memories stick?
- What is more important, peripheral or central vision?
- How can you predict the types of errors that people will make?
- What is the limit to someone’s social circle?
- How do you motivate people to continue on to (the next step?
- What line length for text is best?
- Are some fonts better than others?
- ISBN-13978-0321767530
- Edition1st
- PublisherNew Riders
- Publication dateApril 14, 2011
- LanguageEnglish
- File size5166 KB
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Editorial Reviews
About the Author
Product details
- ASIN : B004X1V1CS
- Publisher : New Riders; 1st edition (April 14, 2011)
- Publication date : April 14, 2011
- Language : English
- File size : 5166 KB
- Simultaneous device usage : Up to 5 simultaneous devices, per publisher limits
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 255 pages
- Best Sellers Rank: #708,599 in Kindle Store (See Top 100 in Kindle Store)
- #246 in Web Site Design
- #343 in Computer Graphic Design
- #440 in Applied Psychology
- Customer Reviews:
About the author
Susan has a Ph.D.in Psychology and over 30 years of experience as a behavioral scientist. She speaks, consults, teaches, and writes about applying behavioral science to design, technology, and business.
Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. She then earned a Masters and Ph.D. at Pennsylvania State University.
Susan is the CEO and Chief Behavioral Scientist at The Team W, Inc., and an Adjunct Professor at the University of Wisconsin. She lives in Wisconsin in the USA. When not teaching, speaking, writing, or blogging, Susan reads books, watches movies, and sings in a jazz band.
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But the reader should be aware that this isn't a breezy read where you pick up a few good ideas and move on. Instead, because the book is packed with content, some of which is counterintuitive, I see as this as the kind of book you keep referring back to while in the process of doing design tasks, trying to apply whatever appears applicable. In other words, I see this book as primarily a handbook or reference book - and a very good one at that.
That said, I did not like the self promotion in the book. The author promotes her other books fairly regularly, especially toward the end of this one, which is a major turn-off to this reader; which is ironic given the subject matter of this very book.
I also wish that the author did a better job of noting that many (if not all) of the psychological concepts she is discussing are extremely nuanced. The information presented in the book comes off as "fact," which shouldn't be the case. Citing a few studies (usually one or two per topic) isn't enough to cover the details of any of these topics. A dissertation on each of these 100 tips is obviously not necessary (or wanted), but, a short disclaimer that the information is complex and these rules are not "facts" would be a bit more honest.
It covers a lot of material for things like memory, text, patterns, how people perceive shapes quickest, color-blindness . . . as I'm writing this I realize I'm missing dozens of other great and well-covered topics here.
It's not a book about how to design in any visual sense, but more a book on how to use your visual sense and adapt it to bring your designs to a wider audience.
If you're professional designer it WILL give you insight into things you might not have learned in the field.
I've applied many of these facts and techniques already and its given me a ton of insight I might have otherwise ignored.
So, here's another review giving it 5 stars.
In my opinion, it's worth twice the cost.
If you are an instructional designer - you should buy this book! You're e-learning will be much more impactful when you're done.
However, for a novice in user research / psychology, go for it the tips are useful and rather easy to implement.
Top reviews from other countries
People love to clutter digital stuff and forget about the usability. If you want people to use your website, app, any digital platform then you need to read this.
I had my mind blown many time during my reading.
What you learn in this book about the human mind is really fascinating and goes beyond just design. I recommended it even to people who don't do design, but are just curious about the human mind (I gave it to my spouse and he loved it too.)
It's easy to read, just a little chapter when you have time ; the author applied what she says about design in the design of her own book.
I can't wait to read her second book!
Un bon complément à "Don't Make Me Think" de Steve Krug.