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The Franchiser Kindle Edition
The comic story of a man’s obsessive quest to build a fast food empire across America
For the better part of the 1970s, entrepreneur Ben Flesh could expand his business kingdom with the snap of his fingers. His fast food restaurants and electronics stores were all a part of his rapidly growing domain, remaking America one enterprise at a time. But when a series of personal and professional catastrophes strike unexpectedly, Ben finds himself on the verge of losing it all. Hailed as one of Stanley Elkin’s greatest works, The Franchiser is a biting satire of American consumerism and the story of one man’s all-consuming determination to create his lasting legacy, one business at a time. This ebook features rare photos and never-before-seen documents from the author’s estate and from the Stanley Elkin archives at Washington University in St. Louis.- LanguageEnglish
- PublisherOpen Road Media
- Publication dateOctober 26, 2010
- File size2579 KB
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Editorial Reviews
Review
“Elkin's fiction runs on language, on comic fantasies and routines. Give him conventional wisdom and he'll twist it into tomfoolery.” —The New York Times“Crowded with cunning shifts of meaning and extravagant deployments of wit.” —The Nation
About the Author
Stanley Elkin (1930–1995) was an award-winning author of novels, short stories, and essays. Born in the Bronx, Elkin received his BA and PhD from the University of Illinois and in 1960 became a professor of English at Washington University in St. Louis where he taught until his death. His critically acclaimed works include the National Book Critics Circle Award–winners George Mills (1982) and Mrs. Ted Bliss (1995), as well as the National Book Award finalists The Dick Gibson Show (1972), Searches and Seizures (1974), and The MacGuffin (1991). His book of novellas, Van Gogh’s Room at Arles, was a finalist for the PEN Faulkner Award.
Excerpt. © Reprinted by permission. All rights reserved.
Product details
- ASIN : B00AG8GXMA
- Publisher : Open Road Media (October 26, 2010)
- Publication date : October 26, 2010
- Language : English
- File size : 2579 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 354 pages
- Best Sellers Rank: #1,224,298 in Kindle Store (See Top 100 in Kindle Store)
- #874 in Literary Satire Fiction
- #1,905 in Humorous Literary Fiction
- #3,073 in Satire Fiction
- Customer Reviews:
About the author

Stanley Elkin (1930–1995) was an award-winning author of novels, short stories, and essays. Born in the Bronx, Elkin received his BA and PhD from the University of Illinois and in 1960 became a professor of English at Washington University in St. Louis where he taught until his death. His critically acclaimed works include the National Book Critics Circle Award–winners George Mills (1982) and Mrs. Ted Bliss (1995), as well as the National Book Award finalists The Dick Gibson Show (1972), Searches & Seizures (1974), and The MacGuffin (1991). His book of novellas, Van Gogh’s Room at Arles, was a finalist for the PEN Faulkner Award.
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Ben Flesh's anxious breakdown shifts between surreal comedy and genuine heartbreak. The twins, the triplets, all their bizarre health disorders, humourous but dooming and you know it. Between all the silly ha-has we get from the uncontrollably prejudiced ("It's like a disease."), the chronically constipated, &c., we're still left waiting for the page they begin dropping like flies. And Flesh's life takes a turn following a retrobulbar optic neuritis and an accompanying suggestion--an experience shared in dangerous detail to the reader as it was felt by Elkin himself outside of his writing--his Everyman Walt Disney is, in the flesh, powerless, and it's pretty heartbreaking at times, especially having witnessed this struggle with a similarly-crippling disease affecting a loved one, the powerlessness derived just as crushing both personally and socially.
Standing out: It's impossible to forget the surreality of the imposter Colonel Sanders ("finger-lickin' good!"--DUH! wudyooespect?), the dropping of those beloved flies interspersed too casually with Ben Flesh's failing Travel Inn--his final franchise!--, the discovery of sexual deviancy sweeping the nation--honestly, the whole ending, the last 50 pages in their entirety: Brilliant. Delivery made comedy upsetting; it's, like, too deadpan and matter-of-fact when things get absurd and poetically rich and then, ahh! there's more failure in the Flesh and--seriously?--excruciating descriptions of hotel room furnishings. It hurts, it had too much an impact, a physical punch to them there guts, and it came with such a buildup! from slow and steady (and maybe--an aside--a little bit tiring-slash-boring) to rock-`em-sock'em.
From what I've read, powerlessness and its impacts are Elkin's forte; coming close to death but never quite reaching it, it's always impending, threatening and real for his heroes and heroines. Keeps me interested, and I'll be checking out more from Elkin in the future, starting with the sickly Magic Kingdom. Ahh, ahh!
85%
Elkin's book "The Franchiser" captures the mid-life crisis of a consumer age, where comfort is found in the repetitive sameness of modern amenity and the ativism of unadulterated consumerism. In "The Franchiser", Elkin traps Ben Flesh in a familial version of this sameness with a collection of twins and triplets, his god-cousins, to whom he is bound by a death bed promise of the vig. Flesh translates his personal sense of duty to this unified mass of unrelated family into a personal conquest of the nation's highways and bi-ways as Flesh becomes a commanding officer in the war to spread uniformity to the masses through the purchase of franchise businesses. Flesh spends half an adulthood providing for and pleasing the god-cousins while he drives, alone and sullen, across the country checking on his fleet of franchises.
In the midst of his travels, Flesh becomes symptomatic of multiple sclerosis. The man who spent his early years engulfed in the sounds and smells of suburbia, and all that its wage earners have to offer, suddenly has a terrifying internal short circuit of the senses. In large part, Flesh's MS focuses his attention to the vast gulf between himself and any real family.
While the book is celebrated for its frenetic reference to the stalwarts of the consumer culture (it is, it seems, the economic companion to Robert Coover's 500 page pop culture pre-Wikipedia titled "The Public Burning" or a literary link to Tom Wait's lyrics to "Step Right Up"), many modern readers will struggle with the prose and the pacing. Still, "The Franchiser" is a good Polaroid of what we collectively once were when oil and inflation supplanted email and Facebook as a mishmash of culture and national security.