Prose Supplements - Shop now
$9.99 with 44 percent savings
Digital List Price: $17.99

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.
Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Something went wrong. Please try your request again later.

Parenting, Inc.: How the Billion-Dollar Baby Business Has Changed the Way We Raise Our Children Kindle Edition

4.2 4.2 out of 5 stars 20 ratings

A leading social critic goes inside the billion-dollar baby business to expose the marketing and the myths, helping parents determine what's worth their money—and what's a waste


Parenting coaches, ergonomic strollers, music classes, sleep consultants, luxury diaper creams, a never-ending rotation of DVDs that will make a baby smarter, socially adept, and bilingual before age three. Time-strapped, anxious parents hoping to provide the best for their baby are the perfect mark for the "parenting" industry.

In
Parenting, Inc., Pamela Paul investigates the whirligig of marketing hype, peer pressure, and easy consumerism that spins parents into purchasing overpriced products and raising overprotected, overstimulated, and over-provided-for children. Paul shows how the parenting industry has persuaded parents that they cannot trust their children's health, happiness, and success to themselves. She offers a behind-the-scenes look at the baby business so that any parent can decode the claims—and discover shockingly unuseful products and surprisingly effective services. And she interviews educators, psychologists, and parents to reveal why the best thing for a baby is to break the cycle of self-recrimination and indulgence that feeds into overspending.

Paul's book leads the way for every parent who wants to escape the spiral of fear, guilt, competition, and consumption that characterizes modern American parenthood.

Editorial Reviews

From Publishers Weekly

Paul (Pornified: How Pornography Is Damaging Our Lives, Our Relationships, and Our Families), mother of two, probes the business of parenting, exposing the high price of raising kids in our consumer-driven nation. Paul points out that it costs upwards of a million dollars to raise a child in the U.S. these days, especially if one buys into the theory that baby must have everything on the market. Following the money, Paul dissects the booming baby business, including smart toys that don't really make kids smarter, themed baby showers and parenting coaches and consultants. The text is a tireless rundown of parents' seemingly bottomless pocketbooks when it comes to bringing up baby, and according to Paul this is not just an upscale, cosmopolitan phenomenon—throughout the country parents are reaching deep into their pockets to fuel this spiraling craze. Though Paul incorporates the pithy quotes of a number of experts, such as psychologist David Elkind's observation, Computers are part of our environment, but so are microwaves and we don't put them in cribs, readers may find themselves wishing for more commentary and less litany. But Paul isn't preachy, although she does reveal that what babies really need is holding, singing, dancing, conversation and outdoor play. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Like Judith Warner's Perfect Madness, this sine qua non for new parents is highly recommended." -- Library Journal

Product details

  • ASIN ‏ : ‎ B00FO9N89W
  • Publisher ‏ : ‎ Times Books; First edition (April 1, 2008)
  • Publication date ‏ : ‎ April 1, 2008
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2.0 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 328 pages
  • Customer Reviews:
    4.2 4.2 out of 5 stars 20 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Pamela Paul
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Pamela Paul is an Opinion columnist for The New York Times. She was previously the editor of The New York Times Book Review, which she joined as the children's books editor in 2011, and she oversaw books coverage at The New York Times. For nine years, she was the host of the popular weekly Book Review podcast.

She is the author of nine books: ” The Starter Marriage and the Future of Matrimony” was named one of the best books of 2002 by The Washington Post; her second book, “Pornified,” was named one of the best books of 2005 by The San Francisco Chronicle. She is also the author of “Parenting, Inc.”, “By the Book: Writers on Literature and the Literary Life from The New York Times Book Review,” “My Life with Bob: Flawed Heroine Keeps Book of Books, Plot Ensues" and most recently, “How to Raise a Reader,” co-written with Maria Russo. Her first picture book for children, "Rectangle Time," came out in February 2021.

Paul's most recent book, "100 Things We've Lost to the Internet," was published by Crown in 2021.

Her next book is a picture book for children, "It Simply Can't Be Bedtime," which will be published by Putnam Children's Books in May 2025 ((and can be preordered now!).

Paul has been a contributor to Time magazine and The Economist, and a columnist for The New York Times Sunday Styles section and Worth magazine. Her work has also appeared in The Atlantic, The Washington Post, The New York Times Magazine, The Economist, Vogue, and other publications.

You can follow Paul on Instagram @PamelaPaul2018.

Customer reviews

4.2 out of 5 stars
20 global ratings

Review this product

Share your thoughts with other customers

Top reviews from the United States

  • Reviewed in the United States on April 27, 2008
    Pamela Paul, who has written lucidly and piercingly about other issues in American culture, here examines the money and mentality of raising children. She begins by discussing baby sign language, and, right away I thought about the choices I made for my children. I never did get around to teaching my kids sign language, I didn't buy the most expensive cribs or cradles. Did I screw up?? Did I damage my children? Paul reassures me that, no, my kids will do just fine, thank you.
    This book is interesting from a sociologic perspective. But it's also practical. I think that any new parent (or parent of a pregnant child) should read it to get a clearer vision on what children "must" have, and what children truly need.
    The bottom line: children need more of what money can't buy. And if you spend less time going out to earn the money, maybe you'll be home more to give your kids what they need: you!
    11 people found this helpful
    Report
  • Reviewed in the United States on August 3, 2009
    As many have remarked, the author does an excellent job of pointing out the absurdities of our current child-centered age. The sheer number of times some simple activity is mentioned--a child's birthday party--and an outrageous sum--$25,000 to rent out FAO Schwarz--is enough to make the book worth reading, especially when coupled with the suggestion that we have most of what we need to have already inside ourselves.

    I only have two criticisms:

    1. Paul doesn't sufficiently emphasize the degree to which a class of people I've dubbed "Mommies" are responsible for all of this to begin with. She tends to present the marketers, manufacturers, and retailers who brought us the $1200 stroller as if they are sui generis, out of nothing. This isn't really how capitalism works. The need had to be there to begin with, however nascent and unformed. A more interesting historical account--perhaps out of the scope of this work--might have mentioned the increasing number of women in the 1980s and 1990s whose husbands had the kind of income to support one parent staying at home, and how these women, disproportionately well-educated and used to corporate projects, began to turn their kids into their corporate projects. The germ of Mommyism exploded into the kind of competition that we see characterizing most playgrounds and making working moms feel guilty in turn, and thus we got the materialism and consumerism that Paul documents so well here. An interesting anthropological observation might have been made about how these economic circumstances and their confluence with the drop of birthrates in the Western world has made each child seem more precious and important, but that's missing here.

    2. The chapter Outsourcing Parenthood was a bit critical and off the mark. Some of the services she described with semi-horror--the sleep consultant, for example--seemed like very good ideas for tired parents. Often, professionals do know more than you do when you have a child, especially if it's your first. Paul did some minor equivocating about this, obviously realizing that it was true, but then continued to push her thesis too far. What actually seems to be true of the new upper middle class mothers around here is that they have somewhere and somehow imbibed the notion that if they don't do everything for their children personally, the children will fail to properly bond with them. This creates a class of women who are basically slaves to their children's every whim, and it's a sad thing to see. I can't help but think that this world would be a little better off if the highly educated and capable women who have quit their jobs to wipe noses and personally paint 20 paper plates for their children's nursery group (see Judith Warner's Perfect Madness) didn't outsource a bit more and get themselves back into jobs that would challenge them, instead of manufacturing imaginary challenges out of nursery school craft projects. If hiring a sleep consultant is what it takes to live life like an adult, count me in.

    Still, an enjoyable book with a very valid thesis and howlingly horrifying anecdotes.
    9 people found this helpful
    Report
  • Reviewed in the United States on February 8, 2009
    Anyone who has been a parent for more than a few years has probably noticed a change in style among many of today's new parents: a more anxious, urgent, competitive, and consumptive style. For example, in my neighborhood a large number of after-school tutoring centers have sprung up. They seem to do a brisk business. Parenting, Inc., by Pamela Paul, explores the big business that parenting has become and how that business both results from and contributes to the heightened anxieties of today's parents.

    In countless ways parents seek the health, safety, comfort, happiness, and positive development of their children. According to Ms. Paul, this understandable impulse has lost all sense of proportion in America. She describes an explosion of baby stores and internet merchants that sell tens of thousands of products to new parents. Not just normal necessities. But extravagances like stroller speedometers, child-size toilet paper, infant perfumes, and baby monitoring systems that employ multiple infrared cameras and wireless technology. She also describes a growing designer aesthetic for baby gear: $55 pacifiers, $195 children's jeans, $900 high chairs, $700 crib mattresses, and a $1500 diaper bag.

    For parents who want to give their children an academic head start, there are in-utero educational programs, infant flash cards, infant and toddler reading and foreign language instruction, music appreciation programs, and countless educational DVDs. Instead of the traditional play date or visit to the playground, parents can now enroll their children in junior country clubs, various infant and toddler classes, and countless other structured activities. And the average American child is drowning in toys. According to Ms. Paul, the U.S. has 4% of the world's children, but 40% of its toys.

    Parent "outsourcing" businesses are also booming. For expectant mothers there are prenatal personal trainers, masseuses, and nutritionists. For childbirth itself there are childbirth coaches and doulas. For the period immediately following childbirth, there are lactation consultants, baby nurses, coaches, and mother's group leaders. And as the need arises, there are shopping services, meal preparation services, professional home baby proofers, experts that teach older siblings how to adjust to a new baby, psychologists for child and parent, tantrum tamers, nannies, nanny surveillance services, "momcierges," delousers, birthday party planners, kiddie taxi services... And numerous other "experts" who now perform tasks that were once performed by parents themselves.

    I have two criticisms of this book. First, it is almost entirely anecdotal. Every chapter is a string of anecdotes, interviews, and opinions. I found this format tiring and I began to get the feeling that generalizations were being made about a whole generation of parents that are probably true for only a wealthy subset of them. Second, the book would have been more interesting if it contained more analysis of the motivations and consequences of the parental behavior it describes.

    Ms. Paul touches briefly on various parental motivations, but she does not delve deeply into any of them. She suggests that parenting, like everything else in our culture, is becoming increasingly consumerist, that parents use their children to exhibit conspicuous consumption, that parents want their children to excel because their success reflects well on them as parents, and that first-time older parents often try to fit children around their lifestyle rather than change their lifestyle to accommodate children. However, she also suggests that many parents want to be good parents, but are terribly pressed for time, feel guilty about how little time they spend with their children, are anxious about their children's development, and are racked by self-doubt (possibly a result of ever increasing reliance on specialists and loss of traditional communities through which parenting skills are transmitted). All of these things add up to vulnerability to the parenting industry's advertising pitches.

    Ms. Paul also mentions some of the consequences of over-anxious, over-structured, and materialistic child rearing. She suggests that we're creating a generation of kids who don't know what to do when left to their own devices. She says we're teaching instant gratification, but not problem solving, coping with frustration, or self-discipline. She questions whether it makes sense to try to make children happy all the time because it's when they're unhappy that they learn what they need to do to be content. She suggests that children learn primarily through play and interactions with others. And she opines that much of the stuff of today's parenting is touted as having educational or other benefits, but it really just takes the place of interactions between children and their parents.

    If these ideas had been further developed, the book would have been more interesting, and probably more helpful to parents. Nevertheless, this is an interesting book that tackles an important topic and offers many good observations and insights.
    17 people found this helpful
    Report
  • Reviewed in the United States on March 17, 2016
    This is one of the only baby books that I read while pregnant. It really helped me look at the baby industry with a clear head. I had always thought that half the things they market to mothers were garbage and this book helped to confirm my original thinking. When I went to register at Babies R Us, some of the chapters in this book kept coming back to me. Even if I hadn't been pregnant, I think I still would have enjoyed this book and hearing about the baby industry. Fantastic quick read.

Report an issue


Does this item contain inappropriate content?
Do you believe that this item violates a copyright?
Does this item contain quality or formatting issues?