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Christina Daves
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PR for Anyone: 100+ Affordable Ways to Easily Create Buzz for Your Business Kindle Edition

by Christina Daves (Author) Format: Kindle Edition
4.8 out of 5 stars 39 ratings
The do-it-yourself guide to getting publicity for your business—without a big budget!
 
Christina Daves, founder of PR for Anyone, knows how to get a business noticed without breaking the bank. In this book, she reveals how she appeared in over fifty media outlets in one year—including The Steve Harvey Show, Dr. Oz, NBC, FOX, CBS, Parenting Magazine, the Washington Post and more. And for other entrepreneurs trying to make an impression on potential customers or clients, she also offers expert advice on how to:
 
* Brand your business so your message is consistent
* Get FREE media exposure!
* Share your message with journalists in a timely, effective way
* Find the right people and places to get results
* and much more
 
“Lays out the exact steps you must take to become a media master and secure massive exposure . . . priceless.” —Steve Olsher, New York Times–bestselling author of What’s Your WHAT
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  1. Print length
    150 pages
  2. Language
    English
  3. Publisher
    Morgan James Publishing
  4. Publication date
    January 1, 2014
  5. File size
    3.4 MB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
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Editorial Reviews

Review

"Publicity is key for any inventor or entrepreneur who has just begun to grow their business. I thought I knew everything about PR, but I learned some new techniques from reading "PR For Anyone". Christina really hit it out of the park with this thoughtful and informative guide for those trying to garner publicity. A must read for inventors!" -- Nicole Lininger, Communications Director, InventHelp

"Publicity for your business can seem overwhelming. As a successful business owner herself, Christina Daves has taken what she has learned the hard way and broken it down into simple tips on how to effectively handle your own PR to help take your business to the next level in a short amount of time." -- W. Kenneth Yancey, Jr, CEO, SCORE

"It's often said that 'any publicity is good publicity.' Whether or not this is true is debatable, but what isn't debatable is that nothing will boost your credibility and visibility faster than leveraging the inordinate power of the media. In "PR For Anyone", Christina lays out the exact steps you must take to become a media master and secure massive exposure. Her tips are priceless. . .as is this book. I highly recommend it." --Steve Olsher, New York Times Best Selling Author of "What's Your WHAT"?

About the Author

Christina Daves is a serial entrepreneur and award-winning inventor who founded "PR for Anyone." With no resources to promote her business, CastMedic Designs, she taught herself everything she could about PR to handle it herself. She had no experience in PR and no contacts in the industry but ended up appearing in over 50 media outlets (including national and local television, magazines, and radio) in her first year of business. From Steve Harvey and Dr. Oz to local affiliates of NBC, CBS, FOX, and the CW, to national publications like Parenting and Washington Post, Christina has been able to secure appearances in many major media outlets.

Product details

  • ASIN ‏ : ‎ B00HK4K4MS
  • Publisher ‏ : ‎ Morgan James Publishing (January 1, 2014)
  • Publication date ‏ : ‎ January 1, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 3.4 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 150 pages
  • Customer Reviews:
    4.8 out of 5 stars 39 ratings

About the author

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Christina Daves

Christina Daves

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Christina Daves is a PR Strategist who helps businesses gain visibility through media. After inventing a product, she had no resources left for advertising so taught herself the PR business and in her first year appeared in over 50 media outlets including NBC, FOX, Steve Harvey, Dr. Oz, and The Washington Post. To date she has personally appeared in over 1,000 local and national media outlets (including Today, Forbes, Success, local affiliates of ABC, NBC, CBS, FOX, and more) and is a regular contributor on Good Morning Washington.

As a result of her PR success, she created PR for Anyone® to help other small business owners learn how to do what she does every day in her own business to have similar success. Together with her clients, she has over 1 billion views and has generated over $100 million in sales from free publicity.

Customer reviews

4.8 out of 5 stars
39 global ratings

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Customers say

Customers find the book very informative, with one mentioning it walks through steps from beginning to end. Moreover, the book is easy to read and write in a very understandable fashion. They also appreciate its value for money.

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11 customers mention "Information quality"11 positive0 negative

Customers find the information in the book very informative, with one customer noting that it walks readers through the steps from beginning to end, while another mentions it is particularly helpful for starting a small business.

"...She writes in a very understandable fashion and provides story after story that will keep you engaged and informed...." Read more

"...Lists of resources are also included. Easy and helpful reading, it's a welcome change from other business books I have suffered...." Read more

"Good points in this book." Read more

"Very good information and the average person can do a lot of this! I’ve read quite a few PR books and this is simple and Great advice!" Read more

7 customers mention "Value for money"7 positive0 negative

Customers find the book provides good value for money.

"This is an delightful book that will take the PR neophyte from ground zero to PR hero in its jam packed 161 pages of helpful tips, tricks and..." Read more

"...Lists of resources are also included. Easy and helpful reading, it's a welcome change from other business books I have suffered...." Read more

"Great book. Very helpful when starting a small business with not a lot of money to invest initially. Helps gain exposure for free" Read more

"Great Book! Very Informative!" Read more

5 customers mention "Readability"5 positive0 negative

Customers find the book easy to read and write in a very understandable fashion, with one customer noting it is fast-paced.

"...She writes in a very understandable fashion and provides story after story that will keep you engaged and informed...." Read more

"...It's fast-paced and the personal tone is like having someone who has "been there" simply lending you a hand." Read more

"Very quick read, easy to understand. This book is definitely for beginners with little to no experience with PR or social media." Read more

"Terrific tips! Written by a savvy, smart, and creative PR professional who can help people achieve their dreams!." Read more

Top reviews from the United States

  • Chasen Chess
    5.0 out of 5 stars PR tips and resources that can produce a great ROI
    Reviewed in the United States on July 1, 2014
    Verified Purchase
    This is an delightful book that will take the PR neophyte from ground zero to PR hero in its jam packed 161 pages of helpful tips, tricks and resources. Christina is a blooming entrepreneur that shares her struggles and insights that took her from knowing nothing about PR to getting on hundreds of radio shows, newspaper, magazines and even national TV. She writes in a very understandable fashion and provides story after story that will keep you engaged and informed. For the minor amount of money you'll pay to own this book, you're going to reap the benefits that could create an ROI of thousands if not hundreds of thousands in sales.
    One person found this helpful
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  • K. Atwater
    5.0 out of 5 stars Easily the most useful book I've purchased this year.
    Reviewed in the United States on November 7, 2015
    Verified Purchase
    This book covers a wide breadth of areas where PR can be applied to your business while remaining practical and readable. Lists of resources are also included. Easy and helpful reading, it's a welcome change from other business books I have suffered.

    If you're looking for a tome of PR minutia written by a tenured pipe smoker in a Harris tweed, this isn't it. It's fast-paced and the personal tone is like having someone who has "been there" simply lending you a hand.
    2 people found this helpful
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  • Valerie
    4.0 out of 5 stars Four Stars
    Reviewed in the United States on July 28, 2015
    Verified Purchase
    Good points in this book.
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  • CHJH
    5.0 out of 5 stars Definitely worth the read!
    Reviewed in the United States on July 8, 2020
    Verified Purchase
    Very good information and the average person can do a lot of this! I’ve read quite a few PR books and this is simple and Great advice!
    Helpful
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  • Chocolate Girl
    5.0 out of 5 stars Great, easy read chocked full of info
    Reviewed in the United States on May 27, 2015
    Verified Purchase
    I found a lot of diy or info in this book. She walks you through the steps from beginning to end. I can't wait to try some of these out. There are great resources in the book as well. The input from experts was surely a plus.
    One person found this helpful
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  • OAA_88
    5.0 out of 5 stars Good
    Reviewed in the United States on November 27, 2018
    Verified Purchase
    Great book. Very helpful when starting a small business with not a lot of money to invest initially. Helps gain exposure for free
    One person found this helpful
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  • ProfitGirl
    5.0 out of 5 stars Awesome!
    Reviewed in the United States on August 12, 2018
    Verified Purchase
    I have followed some of the strategies and have already secure 3 media appearance. I can only imagine what will happen once I follow the remaining strategies. I would recommend this book for any business owner that can't afford PR services but would like great DIY methods.
    One person found this helpful
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  • Holly Richardson
    4.0 out of 5 stars Good, basic information
    Reviewed in the United States on June 13, 2015
    Verified Purchase
    Very quick read, easy to understand. This book is definitely for beginners with little to no experience with PR or social media.
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