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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback 1st Edition, Kindle Edition
The missing manual on how to apply Lean Startup to build products that customers love
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.
If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Decide on your Minimum Viable Product (MVP)
- Design your MVP prototype
- Test your MVP with customers
- Iterate rapidly to achieve product-market fit
This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
- ISBN-13978-1118960875
- Edition1st
- PublisherWiley
- Publication dateMay 27, 2015
- LanguageEnglish
- File size5709 KB
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The Lean Product Process
The Lean Product Process guides you through each layer of the pyramid from bottom up. It helps you articulate and test your key hypotheses for each of the five components of product-market fit.
You can think of the Lean Product Process like the drills that karate students learn and practice as they make progress earning higher and higher belts. After mastering the core techniques from their drills and becoming black belts, students are able to mix, match, and modify what they have learned to create their own custom style. Martial arts master Bruce Lee eloquently said, "Obey the principles without being bound by them." He also said, "Adapt what is useful, reject what is useless, and add what is specifically your own."
I encourage you to heed his advice as you read and practice the ideas and guidance found in The Lean Product Playbook.
Editorial Reviews
From the Inside Flap
Everyone knows that most new products fail and that building great products is hard.
The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products.
Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it.
If you are interested in Lean Startup principles and want to apply them to create winning products this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Define your minimum viable product (MVLI)
- Design your MVP prototype
- Test your MVP with customers
- Iterate rapidly to achieve product-market fit
This book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
From the Back Cover
THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE
"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read."
—Hiten Shah, Co-founder of KISSmetrics and Crazy Egg
"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable—and if you want to build a successful product, you will too."
—Aaron Levie, CEO, Box
"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
—Laura Klein, Author of UX for Lean Startups
"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book."
—Dave McClure, Founding Partner and Troublemaker, 500 Startups
"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."
—Sean Ellis, CEO of Qualaroo and GrowthHackers.com
"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone—from designers to business people to engineers."
—Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit
"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time."
—Ken Fine, Chief Customer Officer, Medallia
About the Author
DAN OLSEN is an entrepreneur, consultant, and Lean product expert. He works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. Dan's clients include Facebook, Box, Hightail, Medallia, Financial Engines, and One MedicalGroup.
At Intuit, Dan led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster and was cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.
A frequent speaker at business and technology events, Dan lives in Silicon Valley where he hosts the Lean Product Meetup.
For more information visit http://www.leanproductplaybook.com
Product details
- ASIN : B00SZ638C8
- Publisher : Wiley; 1st edition (May 27, 2015)
- Publication date : May 27, 2015
- Language : English
- File size : 5709 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 307 pages
- Best Sellers Rank: #98,432 in Kindle Store (See Top 100 in Kindle Store)
- #32 in Business Technology Innovation
- #41 in Production & Operations
- #57 in Startups
- Customer Reviews:
About the author
Dan Olsen is a product management trainer, consultant, speaker, and author. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams.
Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of products. His clients include Amazon, Google, Facebook, Uber, Walmart, Microsoft, Box, eBay, HP, Medallia, and One Medical Group.
Prior to consulting, Dan was a product leader at Intuit and at several startups.
Dan earned a BS in electrical engineering from Northwestern and an MBA from Stanford. He also earned a master's degree in industrial engineering from Virginia Tech, where he studied the lean manufacturing principles that inspired the Lean Startup movement.
Dan is a regular keynote speaker at major product management, tech, design, and agile conferences. You can see his upcoming speaking events and view his previous talks at https://dan-olsen.com/speaking/.
Dan lives in Silicon Valley, where he founded the Lean Product Meetup, a monthly speaker series with over 11,000 members: https://meetup.com/lean-product.
Dan is the author of The Lean Product Playbook, one of the most popular product management books that teaches you how to create products that customers love. Learn more at https://leanproductplaybook.com.
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Top reviews
Top reviews from the United States
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This book would be ideal for anybody who is taking the lead in defining a new tech product, but would also be useful for entrepreneurs, designers, and developers. Its good for pretty much anybody involved in the process of creating products.
There are some great concepts from the book that I have already started utilizing in my work. Some include:
- Problem space vs. Solution space - many product teams get these concepts confused. This book has a great discussion and examples that describe how you can identify a problem and a solution that meets the problem. The approach taken in this book is nuanced and very practical compared to other Lean books which tend to be much more dogmatic about how you identify the solution.
- Lean Product Process - the author walks you through a step-by-step process for achieving product / market fit.
- Feature selection - There is also a lot of great discussion about how you pick which features to include in the product. This is one of the hardest things to figure out as a product owner.
- User testing on a Ramen budget - some great ideas for doing user testing on the cheap.
Some of the ideas in this book can be found in other places, but this book does an amazing job of integrating those ideas + mixing in some great new ideas in a way that makes it easy to get going on your next great idea. I highly recommend this book!
A great product-market fit is a rare beast and most companies discover too late that they've spent months or years developing and perfecting a product that the market does not care about.
The Lean Startup approach has, deservedly, gained a lot of recognition and praise for helping entrepreneurs and innovators minimize their chances of failure by focusing them on validating their ideas before over-investing in them. But I've seen many entrepreneurs talking the Lean Startup talk and not walking the walk. Not because they do not WANT to, but because they are not sure HOW to. Experienced people have a hard-time giving up their old ways, and first-timers are not sure where to start.
This is where Dan Olsen's book comes in. Dan guides you, step-by-step–and with a lot of examples and case studies–through the Lean Product process. The thing I liked best about "The Lean Product Playbook" is that, unlike many business books, there is no fat in it: it's a LEAN book about LEAN product–the opposite of those books that take one concept that can be explained in 10 pages and turn it into a 300-page book through repetition and filler material. Every chapter and every section contains clear and actionable instructions on what to do, what to measure and how to make sure you don't fool yourself.
Winning in the market with a new product is a challenge, but Dan Olsen is a great coach and if you follow his advice and techniques you will be in a great position to beat those terrible odds for market success that I mentioned at the beginning of this review.
Bravo "coach" Dan, and thank you for sharing your playbook with us!
Top reviews from other countries
I highly recommend Dan's book to people who are after building great meaningful products and am very thankful to have come across it myself.
I have learned so many things that can save startups from failure. This is THE entrepreneurship education you need to bring your ideas to life. I read it slowly and highlighted +500 ideas. It took me around 30 hours to finish. I loved it. And will apply it step by step.
Reviewed in Germany on November 4, 2022
I have learned so many things that can save startups from failure. This is THE entrepreneurship education you need to bring your ideas to life. I read it slowly and highlighted +500 ideas. It took me around 30 hours to finish. I loved it. And will apply it step by step.