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More Than a Lemonade Stand: The Complete Guide for Planning, Implementing & Running a Successful Youth Entrepreneur Camp Kindle Edition
Entrepreneurial skills are more in demand today than ever before. Often, the most successful entrepreneurs started honing their skills at a young age. Whether it was a lemonade stand or a newspaper route, they were learning fundamentals of business early in life. So what if we could guide more kids through these valuable lessons and put them on the path to success?
More Than a Lemonade Stand provides the resources and tools you need to run a youth entrepreneur camp—from guidance in building your curriculum to educational activities you can incorporate into your program. With this easy-to-follow guide, you will learn how to lead young men and women through the exciting process of brainstorming, conceptualizing, and building a business from scratch.
Editorial Reviews
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
More Than a Lemonade Stand is a complete step-by-step guide to planning, implementing and running a successful youth entrepreneur camp. This book provides a thorough explanation of the activities that I complete each year for the youth entrepreneur camp that I direct at the University of Wisconsin---Madison Small Business Development Center. This guide is for anyone from seasoned trainers/teachers to parents, science centers, museums, youth centers, small business development centers, community education programs, or other organizations that would like to implement a youth entrepreneur camp or incorporate youth entrepreneur curriculum into their current programs. The book is set up as a checklist so that you can use it as a resource year after year as you start planning and implementing an activity or program. It can also be used to train your staff and as a communication tool so that everyone understands the what, why, and how to. Even though More Than a Lemonade Stand is set up in a camp format, the book is designed so that you can pull the activities out and use them in any program that focuses on youth entrepreneurship. The activities are geared for kids in grades 5-8, but with minor modification I have used them for as young as 3rd and 4th grade and as high as 11th grade.
The activities are synergistic in that they build and reinforce each other to help increase the kids’ entrepreneurial skills, confidence, and self-image. This is done by focusing on developing the kids’ unique passions and interests, with the goal of turning them into viable business ideas that they are equipped to run when they leave the camp. The Biz Ops Game™ and the Lemonade Stand Team competition not only add to the fun and engagement of the activities, but they also increase their entrepreneurial skills and self-image as they utilize their strengths to contribute to the team and make it a successful business.
I have yet to find a complete book that includes both the planning and implementing of a youth entrepreneur curriculum, which also gives the reader the option to plug in and use with existing programs, or as one complete curriculum. There are hundreds, if not thousands, of business startup books written specifically for adults who are starting or running a business that are viable options for teachers to research and use to create their own youth entrepreneur curriculum. There are also several business startup books that are written for kids and there are even a few books that are written for parents that are designed to teach business to their kids. There are a few curriculums available for teachers to use in their classrooms, but those are mostly semester long classes that are geared toward high school aged kids or younger kids. The middle school aged kids are for some reason missed; these are transition years for kids and since they are too young to get a job as an employee, it is a great age to start a business. More Than A Lemonade Stand is the only book that offers a complete curriculum designed for all age groups.
Product details
- ASIN : B00T8PNEC4
- Publisher : Morgan James Publishing (July 7, 2015)
- Publication date : July 7, 2015
- Language : English
- File size : 4.2 MB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 156 pages
- Best Sellers Rank: #2,488,621 in Kindle Store (See Top 100 in Kindle Store)
- #796 in Parent Participation in Education (Kindle Store)
- #1,365 in Business Education
- #2,525 in Startups
- Customer Reviews:
About the author

Julie Wood is an experienced entrepreneur with a passion for teaching who loves using her knowledge to develop business skills in children. Julie has a B.S. in Elementary Education and an M.S. in Curriculum and Instruction from the University of Wisconsin Madison, as well as an Associate’s Degree in Accounting & Data Processing. At the age of 27 she began her own accounting consulting company, where she trained and consulted numerous businesses on how to improve their operations. She has spent the past decade working for the University of Wisconsin Madison Small Business Development Center, where she reinvented the youth entrepreneur camp. In addition to this, Julie also serves as a classroom volunteer for Junior Achievement, and is a member of University of Wisconsin Madison’s Pre-College council. In her free time, Julie enjoys musical theater, dance, traveling and her new endeavor of sprint triathlons. Today, she lives in Madison, WI with her husband Dave and their two sons.
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Actionable steps from a pro who has actually done it!
Top reviews from the United States
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- Reviewed in the United States on March 23, 2019Great materials
- Reviewed in the United States on November 8, 2017A nice book to get you thinking about opportunities for young people to be entrepreneurs. Has a great resource portion with all of the steps needed to be successful. I recommend it for anyone having an entrepreneur camp, or just working with their children on a craft show or lawn mowing venture.
- Reviewed in the United States on July 7, 2015Seth Godin famously said that any non-fiction book really only needs to be five pages long. What if the book is not just a book, though? What if it's a book, how-to guide, and step-by-step success manual all rolled into one? "More Than A Lemonade Stand," is all of these things, and it is written by a true expert to boot.
The subtitle of "The Complete Guide for Planning, Implementing & Running a Successful Youth Entrepreneur Camp" is exactly the right description for this excellent guide. As a former kid entrepreneur and current adult entrepreneur, I can assure you the real-life business concepts taught in this book will benefit both the kids themselves and the adults involved in the teaching.
Kudos to Julie for her excellent work. I'd give this book 6 stars if I could...get it now!
5.0 out of 5 starsSeth Godin famously said that any non-fiction book really only needs to be five pages long. What if the book is not just a book, though? What if it's a book, how-to guide, and step-by-step success manual all rolled into one? "More Than A Lemonade Stand," is all of these things, and it is written by a true expert to boot.Actionable steps from a pro who has actually done it!
Reviewed in the United States on July 7, 2015
The subtitle of "The Complete Guide for Planning, Implementing & Running a Successful Youth Entrepreneur Camp" is exactly the right description for this excellent guide. As a former kid entrepreneur and current adult entrepreneur, I can assure you the real-life business concepts taught in this book will benefit both the kids themselves and the adults involved in the teaching.
Kudos to Julie for her excellent work. I'd give this book 6 stars if I could...get it now!
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- Reviewed in the United States on July 8, 2015I wish I could go to a camp like this! I met Julie through the UW Small Business Development Center, and I got her book because she's just so lit up when she talks about her camps. I love the idea of helping kids develop their confidence and skills through games and structured exercises. Maybe with the help of this book, more entrepreneurial camps will sprout up across the nation!
This book contains everything you'd need to start an entrepreneurial camp that is both entertaining and educational. It's a great way to pass the entrepreneurial passion forward to the next generation!
- Reviewed in the United States on August 4, 2015Julie Wood is fueling a new generation of entrepreneurs with the easy to follow turn-key camp model that this book provides so well.
I witnessed her book coming to life during a summer camp and experienced first-hand how a group of middle-schoolers came out the other side----grounded in business basics, more confident in presenting their concepts, and clear on how to turn their specific idea into an actual business.
This book sparks creativity and builds self-esteem. So worthwhile for today's distracted and over-screened kids.
- Reviewed in the United States on July 21, 2015I have worked with Julie through the Small Business Development Center at UW-Madison and she is great. Although I don't actually run a youth camp- I read the book and it is incredible! Great actionable tips that will lead beginners to pros in this space in creating a camp that is extremely beneficial to young entrepreneurs. This is a perfect tool to help create a platform to cultivate our entrepreneurial leaders of tomorrow! Great job Julie! Very well written and laid out!
- Reviewed in the United States on July 16, 2015At the age of nine, it occurred to me while idly watching my mother diligently work in her self-owned business that I could run a business too! Following suit, I launched my very first “business” making handmade stuffed-animal pillows and immediately caught the entrepreneurial bug! Accolades to Julie Woods for her book, More Than a Lemonade Stand, a masterfully written text that is relevant to the many adults looking to provide youth with the life-changing gift of entrepreneurship. A must read!
- Reviewed in the United States on July 8, 2015Everyone knows someone who had a dream or an idea which are the seedlings of a small business...these small businesses are the backbone of what makes our country great. For that budding entrepreneur you know of, this is a must read for them!
5.0 out of 5 starsEveryone knows someone who had a dream or an idea which are the seedlings of a small business...these small businesses are the backbone of what makes our country great. For that budding entrepreneur you know of, this is a must read for them!Budding Entrepreneurs...get started here!
Reviewed in the United States on July 8, 2015
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