Review
Connie Pheiff is a force of nature. . .inspiring and teaching us with examples of how to exceed the expectation we have for ourselves as speakers and leaders. --Dr. Glenn MiyaMaking profits requires more than having a passion, Marketing Masters can put you in the top 5% of entrepreneurial experts, or the top 5% of business profitability. -- Dan Miller, Coach and Author of 48 Days to the Work You Love
Connie is dynamic…her leadership is engaging, thought provoking, and inspiring! Connie’s expert knowledge provided answers and a call to action…her preparation, program, leadership, and pleasing personality! A+++++ ---Cindy Garren, American Red Cross Connie’s one-on-one coaching has been invaluable in getting my business off the ground. Business planning and marketing are second nature to this pro, she thinks of everything! Connie feels like my partner and to a new entrepreneur, this is very comforting. She gives so much of herself, is very supportive and has an amazing interest in my success. Thank you Connie, I couldn’t have done it without you. --Virginia Becker, Entrepreneur, electronic pet assistance directory (e-p.a.d) When Connie Pheiff speaks, her audience listens and learns! Connie was a popular speaker at the Called Woman Conference 2013, and what a story she has to share. It is the best kind of story of all--one with a surprise ending that will encourage and inspire you to discover your calling, overcome obstacles and live with passion. Connie's presentation sparkles and shines with her wit and powerful story. She is going to change your life! --Lynne Watts, President/CEO, The Called Woman Conference Connie translates the value of organizational effectiveness, inspires, and encourages others to define their personal success equation. Connie enlists support from others to accomplish individual and team goals. She strives to improve the values, behaviors, standards, and practices reflective of the entrepreneur’s vision and adapts leadership style to a variety of situations. Connie empowers tomorrow’s workforce. --Matthew Turowski, Esq., Rosenn Jenkins Greenwald, LLP Connie has demonstrated impressive organizational skills. We raised over $100,000 in one week and brought in new members and couldn’t have done it without her help. Throughout my travels, often the first comment made is one complimenting Connie’s talents and professionalism. --Lonnie Taylor, Senior Vice President, U.S. Chamber of Commerce Connie presented at the Foundation Center, Cleveland. She is an inspiration and thought leader. I learned a great deal from her to implement in my business. --Megan Quinn, Development Officer, The MetroHealth System Connie delivered a flawless presentation to our Chamber business membership full of wit and wisdom with an entertaining twist. I highly recommend her presentation when you are looking to inspire all audiences. --- Mari Potis, VP Events, Greater Scranton Chamber of Commerce Thank you, Connie. You led a really fabulous presentation. On their way out, many women were chatting about the tools and resources you provided…they were very enthusiastic going forward. Job well done! --Brynne Zaniboni, Dress for Success Worldwide-West
About the Author
Connie Pheiff has carved out a stellar career in the toughest business in town---marketing without breaking the bank. Best known as Queen of the Ask, is former Director at the United States Chamber of Commerce and CEO of Girl Scouts and United Way Chapter. Connie is an author, radio host, coach, and professional speaker who bring style and substance to any event. She shares her powerful tools to advance expert’s engagement and unlock hidden opportunities. In her internationally acclaimed Green Apples Impact Academy, Connie reveals her secrets to success sharing essential creative marketing and networking tools that will increase productivity, sales, leadership, and relationships propelling you to the next level in business and beyond. Whether you're an entrepreneur, an independent consultant, member of a sales team, fundraiser, Fortune 500 CEO or somewhere in between, Connie will teach you innovative ways to start turning relationships into partnerships, consumers into customers, and ideas into realities. She is CEO | President of the social media and content marketing consultancy group Connie Pheiff Speaks, Inc. A creative marketing pioneer, Connie has consulted with more than 700 entrepreneurs and corporations since 2006. She has worked with powerhouse organizations like UPS, United States Chamber of Commerce, American Red Cross, Girl Scouts USA, National Foundation Centers, Universities, and many others. The creator and host of Marketing Masters, a weekly radio show, which airs on Matrix Media, Inc. a Chicago-based radio syndication firm with credits, include Animal Planet Radio, Travel Channel Radio, The HGTV Design Minutes and the NBA Radio Network.
Excerpt. © Reprinted by permission. All rights reserved.
I am a recovering executive and successfully transformed to the title of ‘entrepreneur.’ But lets not use titles. I wrote this book to help business leaders transform their organization and/or transform their passion into a profession. The tools found in this book can be successfully implemented by entrepreneurs, Fortune 500 CEO’s, sales teams, and nonprofit executives. The business environment is constantly ravaged with changes --"Marketing Masters" provides creative strategies colliding the old school of marketing with today’s digital strategies connecting with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities. "Marketing Masters" is actually quite simple, its how you. . .
INNOVATE + CAPTIVATE = CONVERT
INNOVATE -- Make a change in something already established
CAPTIVATE -- Attract and hold the interest and attention of your potential customer
CONVERT -- To persuade a consumer to become your loyal customer
The teachings and stories in this book can be read from different perspectives: entrepreneurs, Fortune 500 CEO’s, sales teams, and nonprofit executives.
Whether your organization is large or small, this book gives you the tools to determine if you are using smart marketing strategies. In the end, all business leaders should consider implementing the old school of marketing and creating a global presence on social media networks. Your customer needs to know, like, and respect you. And know that you serve them.
Here’s a model I often use. I refer to this model as creative marketing.
40% of my time is building rapport and trust
30% of my time is identifying customer needs
20% of my time is product knowledge
10% of my time is gaining customer commitment
This model shared with me by my Business Coach, Dan Miller, can be used for creating your business action plans and marketing your services.
