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Michael McQueen
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Winning the Battle for Relevance: Why Even the Greatest Become Obsolete . . . and How to Avoid Their Fate Kindle Edition

by Michael McQueen (Author) Format: Kindle Edition
4.2 4.2 out of 5 stars 22 ratings
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Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?”

As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap.

Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.

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  1. Print length
    287 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Morgan James Publishing
  5. Publication date
    March 17, 2016
  6. File size
    1971 KB
  7. Page Flip
    Enabled
  8. Word Wise
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  9. Enhanced typesetting
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Editorial Reviews

About the Author

Michael McQueen is a multi-award-winning speaker, trends forecaster, and business strategist.

Widely recognized for having his finger on the pulse of business and culture, Michael has helped some of the world’s best-known brands navigate change and stay ahead of the curve.

In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Whoopi Goldberg, and Larry King.

Product details

  • ASIN ‏ : ‎ B01BBYXE1U
  • Publisher ‏ : ‎ Morgan James Publishing; 2nd ed. edition (March 17, 2016)
  • Publication date ‏ : ‎ March 17, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1971 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 287 pages
  • Customer Reviews:
    4.2 4.2 out of 5 stars 22 ratings

About the author

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Michael McQueen

Michael McQueen

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Michael McQueen has spent the past two decades helping organizations and leaders win the battle for relevance. From Fortune 500 brands to government agencies and not-for-profits, Michael specializes in helping clients navigate uncertainty and stay one step ahead of change.

He is a bestselling author of ten books and a familiar face on the international conference circuit, having shared the stage with the likes of Bill Gates, Dr John C. Maxwell and Apple co-founder Steve Wozniak. Michael has spoken to over 500,000 people across five continents since 2004 and is known for his high-impact, research-rich and entertaining conference presentations.

Having formerly been named Australia’s Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame.

He and his family live in Sydney, Australia.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
22 global ratings

Top reviews from the United States

Andrew
5.0 out of 5 stars Change is inevitable and this book will help you be ready for it
Reviewed in the United States on July 3, 2013
Verified Purchase
Undoubtedly the best thing about this book is the huge amount of relevant examples. There is an interesting case study to back up just about every one of the main points in every chapter. The research behind the book is excellent.

If you've enjoyed books by the likes of Jim Collins, Chip and Dan Heath and Dan Pink then you'll definitely like this book too. It's a must read for leaders in businesses, non-profits, churches and more.
2 people found this helpful
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Peter Lindop
4.0 out of 5 stars Michael McQueens book is challenging whether you are a business ...
Reviewed in the United States on July 20, 2015
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Michael McQueens book is challenging whether you are a business, club or church. He qices you the fuel enabling you to think long and hard aboutwhere you are.
One person found this helpful
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Tom Berghage
5.0 out of 5 stars An excellent book. Should be read by every executive in ...
Reviewed in the United States on July 4, 2018
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An excellent book. Should be read by every executive in the country. No Boardroom should be without it.
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Kiwi42
3.0 out of 5 stars Beware you may be History
Reviewed in the United States on March 21, 2015
Verified Purchase
An interesting review of business history. Relating it all to where your business is at is the trick. You need other skills added to provide an antidote but its an eye opener and a cautionery read that makes you think.
One person found this helpful
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Sally Hall
4.0 out of 5 stars Four Stars
Reviewed in the United States on March 27, 2015
Verified Purchase
interesting and helpful for anyone running a business or thinking of starting one
One person found this helpful
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Cobus Oosthuizen
5.0 out of 5 stars Excellent book - Even more relevant than you think
Reviewed in the United States on July 2, 2014
Verified Purchase
This is a great read. Good examples and cases.
Must read for any leader.
I also agree with the writer that Microsoft lost its way somewhere.
One person found this helpful
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gwduggan
5.0 out of 5 stars Keep your organization relevant, read.
Reviewed in the United States on February 12, 2015
Verified Purchase
Interesting read for those volunteering in long ongoing service organizations.
One person found this helpful
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Alessandro Catorcini
1.0 out of 5 stars The perfect snore
Reviewed in the United States on December 30, 2013
Verified Purchase
This book is what happens when a Malcom Gladwell wannabe publishes a book. It is full of irrelevant data brought up just to make the point the author wants to make, it provides a ridiculously biased view (according to what the author says, Microsoft should be a company on the verge of bankruptcy) and is all about trying to fish in the dark for factoids justifying the theoretical model this book sets forth. Overall, from every page you can tell that this gentleman has not worked for a single day in his life and he spent it all telling others what they should do. Kudos to him for being able to make a living out of it and for being able to sucker me out of the price of his book. Unfortunately it's not even worth the paper it's printed on, unless you are looking for cheap fish wrap.
3 people found this helpful
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Top reviews from other countries

Gary Evans
5.0 out of 5 stars A great message for all businesses
Reviewed in Australia on December 15, 2014
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Relevant one minute but gone the next. A great message for all businesses, especially small disorganised businesses
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Mark9000
4.0 out of 5 stars How Easily the Mighty can Fail
Reviewed in Australia on May 4, 2017
Verified Purchase
The greatest lesson of the book is in the relevance curve at the start and how, just when you think everything is going fine and you should just keep doing what you're doing, you are sowing the seeds of decline.
The author has researched hundreds of interesting cases to reinforce his points.
He also has a whole system of strategies in many chapters to use in analysing and improving your business. Those parts were not as relevant to me.
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