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CEO On the Go in Vietnam: Spend years reading Vietnamese DNA or read these 10 secrets to leapfrog from day 1 Kindle Edition

by Tracy Howard (Author), Minh Pham (Author) Format: Kindle Edition
4.0 out of 5 stars 8 ratings
If you’re making the courageous step to lead a corporate in Vietnam, your first year in leadership will be challenging. Internal conflict is inevitable as you adjust to the Vietnamese DNA.

While Vietnam – a gold mine – attempts to leverage international trade opportunities to re-kindle economic growth, the FMCG sector – representing consumer power – remains flat.

FMCG manufacturers that understand the Vietnamese DNA are going from strength to strength while others are sinking.

Read this succinct collection of Vietnamese secrets on the plane to Vietnam or over an iced Vietnamese coffee in one afternoon to optimise your integration into a challenging but highly rewarding environment.

CEO On the Go in Vietnam combines a unique blend of knowledge and experience of a native Vietnamese businessman and the perspective of an outsider behavioral economist looking in.

Take this example of insight, District 7 sub-municipality in Ho Chi Minh City – the commercial capital of Vietnam – is home to Vietnam’s first public surveillance system. As traditional on-the-beat policing and private investigation in Vietnam evolves and inter-class disparities widen, a huge opportunity emerges for B2C, B2B, and B2G private/public security specialists.

Here's another interesting case, showing how the old ways of Vietnamese life affect trends today; everyday communications for Vietnamese had always been about proximity or word of mouth. Vietnamese life – family, friends, and work – in the past was very localised. This meant that letter writing and sending occasion-based greetings cards never gained traction, despite the existence of a fairly effective national postal system.

While word of mouth remains a key touch point for marketers, sons and daughters, and nuclear families are becoming more independent and are moving away from their hometowns in pursuit of better standards of living. With the cost of transport on the increase, especially during peak seasons and being a country in which gifting is very important, greetings cards pose a significant opportunity for those that can successfully inspire Vietnamese.

It is the intention of the authors that this series of references will fuel your leadership in your corporate and in the market place in Vietnam, and ultimately brining sustained and balanced increases in prosperity for Vietnamese.

We strongly believe that you will gain deep and practical insight from this book. All the best with your business venture in Vietnam!
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  1. Print length
    61 pages
  2. Language
    English
  3. Publication date
    August 30, 2016
  4. File size
    1.7 MB
  5. Page Flip
    Enabled
  6. Word Wise
    Enabled
  7. Enhanced typesetting
    Enabled
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Product details

  • ASIN ‏ : ‎ B01LBB5DEY
  • Publisher ‏ : ‎ Tracy Howard & Pham Minh; 1st edition (August 30, 2016)
  • Publication date ‏ : ‎ August 30, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1.7 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 61 pages
  • Customer Reviews:
    4.0 out of 5 stars 8 ratings

Customer reviews

4 out of 5 stars
8 global ratings

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Customers say

Customers find the book to be a valuable read. They appreciate the insights into Vietnamese culture, with one customer noting it provides an interesting view of regional differences.

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3 customers mention "Readability"3 positive0 negative

Customers find the book to be a valuable read.

"...If you are new to Vietnam it's a valuable read." Read more

"A useful book for those who wanna do business in Nam. I'm the founder & CEO of INNAWAY and this has helped me in way I couldn't expect." Read more

"The book is an interesting short read with some good observations on the Vietnamese people and their culture...." Read more

3 customers mention "Vietnamese culture"3 positive0 negative

Customers appreciate the book's insights into Vietnamese culture, with one customer noting its interesting regional perspectives.

"...climate and media censorship, this is a brave and at times salacious account of Vietnamese culture. This book does not sugar coat anything!..." Read more

"An interesting view on the vietnamese differences across regions and eagerness for developping ultra convenient services...." Read more

"The book is an interesting short read with some good observations on the Vietnamese people and their culture...." Read more

Top reviews from the United States

  • Geoffrey Waugh
    4.0 out of 5 stars Brave, salacious and for the most part accurate!
    Reviewed in the United States on February 16, 2017
    Verified Purchase
    Having lived in Vietnam for almost 3 years I wish I had the chance to read this book earlier. Even topics that I thought I understood I wasn't quite right about. Considering the political climate and media censorship, this is a brave and at times salacious account of Vietnamese culture. This book does not sugar coat anything! Some might be easily offended by the broad generalizations and stereotypes, but however politically incorrect they are, it useful to be able to interpret this complex beautiful and at times baffling culture, and for the most part accurate. Some social economics were staring me in the face and I had not put the two together, such as just how deep rooted the ultra-convenience selling point is. It's a quick read, and easily digestible in a day. If you are new to Vietnam it's a valuable read.
    One person found this helpful
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  • Christian Ki
    4.0 out of 5 stars Great book for those who want to do business in Vietnam
    Reviewed in the United States on January 10, 2018
    Verified Purchase
    A useful book for those who wanna do business in Nam. I'm the founder & CEO of INNAWAY and this has helped me in way I couldn't expect.
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  • Xavier
    3.0 out of 5 stars An interesting overall view
    Reviewed in the United States on February 13, 2017
    Verified Purchase
    An interesting view on the vietnamese differences across regions and eagerness for developping ultra convenient services. Exemples are a bit general so more real life study case could have brought something deeper. This also relates mostly to BtoC businesses when B2B and B2G could also be addressed. Thanks for putting this all together in an efficient style.
    One person found this helpful
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  • Prachi Deshmukh
    4.0 out of 5 stars Good short read....
    Reviewed in the United States on November 2, 2017
    Verified Purchase
    The book is an interesting short read with some good observations on the Vietnamese people and their culture. I would highly recommend it to all foreigners working in Vietnam.
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  • Nicholas Kirk
    4.0 out of 5 stars The essential foundation of what any CEO or investor needs to know when doing business in Vietnam
    Reviewed in the United States on February 4, 2017
    I have lived in Vietnam for 20 years and found this book a great joy. It solved a need I have. Being a businessman, many friends and associates who are interested to invest here have often asked me to share my experience of life in this land. Tracy and Pham have written what I need to tell them and done a better job than I could. The ten chapters (secrets) aptly described the very basics of what any CEO or investor needs to know as foundational knowledge of the ‘Vietnamese DNA’.
    The challenge of investing in a new country stretches beyond the dollars and cents (money), materials and machines. The people aspects are equally important if not more important as they are the ones to help manage the company. Thus, any knowledge of its culture, folkways and moreways will definitely be adding value to the investment.
    The book is meant to be read ‘on the plane to Vietnam…’, thus the light hearted and easy reading style is commendable. The careful observations of life and idiosyncrasy of the Vietnamese gives new comers a flavor of what and how to approach their business to fit into the local environment.
    For their next book, I hope to read real life experiences/stories of CEOs especially on how they cross the roads in the city. Surely, we can learn from their contributions.
    I strongly recommend this book to any CEO coming to Vietnam.

    (This review is written on behalf of a friend who has read the book but was unable to submit the review due to not having read enough Kindle books to be allowed to place reviews by Amazon.com)
    One person found this helpful
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Top reviews from other countries

  • Kindle Customer
    5.0 out of 5 stars Fantastic, easy to read intro into Vietnam
    Reviewed in the United Kingdom on April 7, 2017
    Verified Purchase
    Recommended reading for any non Vietnamese person going to work in Vietnam. Helped me understand further about some of the observations I've made living in Vietnam. Well worth a couple of hours by the swimming pool or on a rainy day.
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