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Fernando Uilherme Barbosa de Azevedo

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Online Reputation Management (2022): Public Relations and Crisis Management - Learn how to protect your clients Kindle Edition

by Fernando Azevedo (Author) Format: Kindle Edition

4.3 29 ratings

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As seen on Fox News, ABC, NBC and many other news sites."Bad reviews, fake news, sensationalism can ruin a brand's reputation or even famous person trying to get to the next level. This book shows how to manage these modern problems" - Richard Clove, marketing specialist."If you have a website or a social media account, you need to read this book before something bad happens. It's better to prevent, than to deal with a reputation crisis." - Matheus D'avilla, Crisis Management Consultant.Online Reputation Managementwhat is done right, what could be done wrong.News, blog posts, social media posts and even pictures can influence your online reputation on search engines and social media threads. This a new problem that parents and PR managers may not be fully prepared to deal with.Fernando Azevedo is an electronic, electrical and industrial engineer, has a MBA and a Web Development and Internet Programming Certification at University of California. He also has an Innovation and Entrepreneurship Certification from Stanford University. He is a founder of an award winning startup in 2009 and he published his first book at age 27 called "Macros for Excel hands on" which was sold in Brazil and Portugal.During his career, he has developed sites, web applications and mobile apps. He has managed servers and also managed internet marketing campaigns. His constant curiosity led him into skills that people call web hacking. However, being a ethical hacker for Fernando always meant advocating for laws to punish any illegal activity online.Online Reputation became vital today for everyone. There is a way to do it with completely legal means, but unfortunately there are also ways to do it illegally.On this book, he will be sharing legal and legitime strategies and tools that he uses on online reputation management for cyberbullying cases, business men, celebrities, politicians and companies.Later on this book, Fernando will share other tools that, according to him, should be considered illegal, although they are tools freely available. The purpose of this section is solely for information and advocating laws that should be created to stop these menaces. This book should not be used for illegal activities online.What you will learn:•What is Online Reputation Management and how it works•Dealing Negative News•Using Search Engine Optimization for Online Reputation•Managing reviews•Successful Cases•Failed Cases•Crisis Administration•Persuasion Network•Kali Linux tools•much more

Product details

ASIN ‏ : ‎ B07BWDDN13
Publication date ‏ : ‎ April 2, 2018
Language ‏ : ‎ English
File size ‏ : ‎ 1223 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 141 pages

Best Sellers Rank: #1,462,816 in Kindle Store (See Top 100 in Kindle Store)
- #291 in Public Relations (Kindle Store)
- #760 in Public Relations (Books)
- #957 in Internet Marketing

Customer Reviews:
4.3 29 ratings

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Fernando Uilherme Barbosa de Azevedo

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Fernando Azevedo is an electronic, electrical and industrial engineer. He is a MBA graduate. He is a web developer, ethical hacker, link building specialist and a programming instructor for over 8 years. His first startup won a prize for new technologies.

He published his first book at age 27 "Macros for Excel hands-on" by publisher Campus/Elsevier. Fernando has been featured as a specialist in his field in many news media sites like Forbes, The Entrepreneur, TechStars and many other Brazilian sites.

Customer reviews

4.3 out of 5

29 global ratings

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Ashley

Good read for anyone interested in ORM

Reviewed in the United States on January 17, 2020

Verified Purchase

Whenever I have had thoughts about marketing my ideas, or putting my business online, I quite honestly have neglected to think too heavily about reputation. I figured that SEO was the most important aspect, as I want my products and ideas to be seen as much as possible. When I stumbled upon this book, I knew that it was a must read to increase my chances of success in the long run.

It was clear right away how passionate Azevedo is about taking online reputation management into account. I found his ideas very helpful, and enjoy how he elaborated on ways to assess and improve your ORM. He provided insights from experience, and successes and failures, which in my opinion are way more beneficial than anything I could have simply looked up. Overall I recommend this book to anyone interested in ORM!

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EasyPeasy

Wow! So many different new views

Reviewed in the United States on January 29, 2020

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This book really blew my mind. As I started to look further into the online side of things, I discovered this book to prepare me for my online representations. So amazing to know how we are actually viewed and perceived by others based on the way we are setting our profiles up! I learnt a lot, what to do and what not to do to be seen as I like to be seen, which I think, well, I actually know it now, it's so important! For really everything, even for applying for new jobs, it is all about my profiles. So fascinating in which way the world is going and I absolutely appreciate everything I learnt from this book! 5 valuable stars!

Reviewed in the United States on January 8, 2020

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This book really helped me clarify my understanding of online reputation management! It was filled with incredibly useful tips and tricks, as well as positive and negative examples that will help me build my online business. I especially appreciate Azevedo's insight into using keywords to increase your search engine optimization (SEO). I'm so happy I read this and I would recommend this book to anyone looking to establish, enhance, and protect their online business or brand.

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Sky High Man

A Nice Battleplan for Online Reputation Management

Reviewed in the United States on April 25, 2019

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I read this book to improve my ability to SEO and do ORM because I am at a place in my career where I am switching from SEO to only ORM and I want to ensure all negativity on the web is suppressed from page one results. After reading this book I’ve put together a 9 step action plan or battleplan that I will hold close to the heart but use to suppress the negative content on the web and know with confidence that the methods work firsthand before I promote it to others.

One person found this helpful

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Nikita Panpalia

Legitimate strategies to use on online reputation management

Reviewed in the United States on December 9, 2019

Verified Purchase

The author has provided insightful knowledge on sharing legal and legitimate strategies and tools that he uses on online reputation management for cyberbullying cases, business men, celebrities, politicians and companies.

Key takeaways from the book are:

•What is Online Reputation Management and how it works
•Dealing Negative News
•Using Search Engine Optimization for Online Reputation
•Managing reviews
•Successful Cases
•Failed Cases
•Crisis Administration
etc

Overall recommend reading it!

Reviewed in the United States on June 4, 2020

Verified Purchase

I'm glad to learn the secrets of online reputation management from this book. From backend to frontend, it might not suitable if you are looking for going further about a specific topic, but it gets you the ideas on where to start from in managing online rep

Reviewed in the United States on January 1, 2020

Verified Purchase

Online reputation management is super important with the world today. This book covers a lot of important topics and I will definitely read through it again.

Reviewed in the United States on January 4, 2020

Author Fernando Azevedo’s Online Reputation Management is a MUST read for anyone managing a business or personal brand and looking to succeed. The book covers areas often overlooked in other business-help books, helping business owners understand the nuances of online reputation and how they can prevent digital crises before they happen. Furthermore, it emphasizes that ORM is not just for major companies or people with large personal brands- managing even a small business’ Facebook page with a few reviews is an important way to make sure that you are conveying yourself or your product in the best way possible, as anything on the internet is likely to spread. We should all be concerned with our online presence in a personal way, since employers are going to Google potential hirees, and we should all be concerned that we’re being represented fairly and accurately. Whether we know it or not, we are all the managers of our own personal brands.

Online reputation management is the way that you can personally take the reins of the face of your business or personal network. When searching for a new product or service, most consumers will turn to the internet for advice. So, it’s our jobs to understand how we can make sure that the most correct and favorable results pop up. The book is particularly strong in addressing how to deal with failures, giving detailed and strong examples of ORM failures and how to deal with them.

I’d recommend this book to anyone looking to improve their understanding of online social spheres and how to deal with digital crises, whether they are personal or professional.

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