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Now Pitching for the Yankees: Spinning the News for Mickey, Billy and George Kindle Edition

4.3 4.3 out of 5 stars 34 ratings

A legendary New York Yankees PR man offers readers an inside look at one of baseball’s greatest teams.
 
Starting as a college student sorting Mickey Mantle’s fan mail and rising to become the youngest director of public relations in baseball history, Marty Appel offers a unique behind-the-scenes memoir of life with the New York Yankees from 1968 to 1977. Appel stood shoulder-to-shoulder with both the benchwarmers and the superstars of the past and present, from tempestuous owner George Steinbrenner and his equally tempestuous manager Billy Martin (whom Howard Cosell once called “a beleaguered little pepperpot”) to Hall of Famers like Yogi Berra, Mickey Mantle, and Reggie Jackson. With a new chapter bringing the story up-to-date, as well as changes and milestones in the game he loves, Marty Appel paints a hilarious and poignant portrait of the Yankees.
 
“[Appel’s] love of baseball shines through here, and Yankee fans will lap up his humorous stories of Yankee greats and not-so-greats.” —
Library Journal
 
“A poignant account of a fan turned public relations executive working for baseball’s most glamorized team.” —
Baseball America
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Editorial Reviews

From Library Journal

Appel worked for many years in public relations for the Yankees. He also has authored or coauthored 15 books, including Slide, Kelly, Slide (Scarecrow, 1999), a well-received volume on a 19th-century baseball hero. His love of baseball shines through here, and Yankee fans will lap up his humorous stories of Yankee greats and not-so-greats. New York libraries should consider.
Copyright 2001 Reed Business Information, Inc.

About the Author

Marty Appel is widely acknowledged as the nation's leading historian on the New York Yankees. His time with the Yankees in public relations and television production stretched from 1968-1992, and is uniquely documented in his memoir, Now Pitching for the Yankees, named New York baseball book of the year by ESPN.com. A Brooklyn-born Yankees fan who has followed the team since 1955, he continues his association with the club, appearing frequently on Yankeeographies (YES Network), and Yankees.com (where he interviews former players), while writing for team publications. Appel is the author of 18 books including the acclaimed Yankees history Pinstripe Empire: The New York Yankees from Before the Babe to After the Boss, and Munson: The Life and Death of a Yankee Captain. He has won an Emmy award for a WPIX special on Billy Martin, a Casey Award (baseball book of the year) for Slide, Kelly, Slide (a biography of the 19th century star King Kelly), the Dick Young Award for long and meritorious service to baseball, the Dick Steinberg "Good Guy Award" from the National Jewish Sports Hall of Fame; serves as magazine historian for the Baseball Hall of Fame's "Memories and Dreams," is a columnist on vintage books for Sports Collectors Digest, and has also written books with Tom Seaver, Larry King, Bowie Kuhn, Lee MacPhail and umpire Eric Gregg. He resides in Manhattan with his wife and has two grown children.

Product details

  • ASIN ‏ : ‎ B07NDS6TLK
  • Publisher ‏ : ‎ Diversion Books (November 12, 2013)
  • Publication date ‏ : ‎ November 12, 2013
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 10814 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 548 pages
  • Customer Reviews:
    4.3 4.3 out of 5 stars 34 ratings

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
34 global ratings

Top reviews from the United States

Reviewed in the United States on April 10, 2019
I was a Yankee fan from about 1959-1962, I hated them during the Steinbrenner era, and have been neutral to them in recent years. Although this book focused most on the times in which I hated the Yankees, it was very well-written and thoroughly enjoyable. I highly recommend it to anyone interested in the Yankees, or baseball in general.
One person found this helpful
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Reviewed in the United States on June 13, 2015
It's one of the best books on Yankee base that I have read.
Reviewed in the United States on November 30, 2011
This was quite entertaining and informative. As a lifelong Yankee fan I thoroughly enjoyed the tidbits and moments spent with my baseball card and Strat-o-Matic heroes. Appel does not present a smear book, which was a relief. He gives mostly positive with the occasional negative slant on people, places, and events. And is not hesitant to put his own mistakes on display. One small warning: although most of the book is about his time with the Yanks, the last 70 or so pages are about his life/vocations post-Yankee. He shares about businesses he started and his experience during his short time in Atlanta helping to plan the '96 Olympic Games.
2 people found this helpful
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Reviewed in the United States on April 13, 2015
super service, A+++
Reviewed in the United States on November 29, 2014
Great Book
Reviewed in the United States on July 20, 2003
Marty Appel served in the Bronx Bombers' public-relations office for nearly nine years, and was the PR director during the tumultuous early George Steinbrenner years (from 1974 to 1977). Appel's "Now Pitching For the Yankees" recalls the turmoil of that period -- and Appel's ability to function under pressure --with wit, a keen eye for detail and sensitivity.
None of the long hours Appel spent at the ballpark, the turmoil he witnessed, or the high-pressure tactics of owner Steinbrenner have dimmed his appreciation for his colleagues and bosses. It comes through in the pages of this warm, often touching memoir.
The boldface names are there -- including Steinbrenner, Mickey Mantle, Billy Martin, Joe DiMaggio and Reggie Jackson -- along with less-famous but pivotal Yankee characters like clubhouse man Pete Sheehy, team execs Michael Burke and Gabe Paul, and Appel's mentor in public relations, Bob Fishel. (It even mentions the writers: Appel's anecdote about one scribe's losing battle with bladder control in Boston is priceless.)
Appel also reflects on his vibrant post-Yankees career, including a bittersweet period with the Atlanta Olympics and a still-thriving stint as a baseball author (subjects include early baseball star King Kelly, former Commissioner Bowie Kuhn and former Yankee captain Thurman Munson).
"Now Pitching for the Yankees" is a good find for anyone who loves baseball, cherishes its history and appreciates the people behind the scenes who make it happen.
One person found this helpful
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Reviewed in the United States on November 23, 2001
I have read all the great Yankee books like Balls, Bronx Zoo, Number One, The Best Team Money Could Buy, and I can honestly say this is the best of them all by a long shot! I have read this book three times and find myself reading certain chapters again and again. I am 35, and this book takes me back to the sites, smells and sounds of the mid-70s when Gabe Paul and George Steinbrenner were putting together the beginnings of a dynasty. You'll find yourself remembering just what you were doing when the Bobby Bonds-Bobby Murcer trade and the signings of Catfish and Billy Martin were taking place. The birth of free agency is also looked at in a way more understandably than I have ever seen in any medium. No review can say enough about how fantastic a read this book is. So many baseball books are just regurgitative facts that you can get from old newspapers and magazines. This book is a true fan's insider look at the most most storied franchise and it's return to glory post-Mantle.
Reviewed in the United States on January 7, 2014
This waste of money for the ebook can only be described by two words: BORING, BRUTAL. Can't believe I paid for this electronic Ambien.
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