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GenTech: An American Story of Technology, Change and Who We Really Are (1900-Present) Kindle Edition

4.7 4.7 out of 5 stars 25 ratings
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A social historian examines the use of technology in modern U.S. history and offers a different way to group American generations.

The G.I. Generation. Silents. Baby Boomers. Gen Xers. Millenials. Generation Z. Every generation has its label and box. But the real question is: Why?

Enter GenTech. It’s a whole new way to look at American generations. Instead of the conventional fixed and linear dates for generational cohorts, Dr. Rick Chromey proposes a fresh understanding that’s fluid and more of a loop, rooted to the technology each generation experiences in their “coming of age” years.

Since 1900, there has been more technological change than in all of previous combined history. The airplane. The automobile. Radio. Television. Nuclear energy. Rockets. Internet. Cellphones. Robots. Furthermore, there’s a massive cultural shifting unlike anything witnessed since the Dark Ages gave way to the Renaissance, Reformation, Enlightenment, Scientific, and Industrial Ages. Consequently, postmodern generations (born since 1960) have grown up in a new, cyber, wireless, and visual high-tech culture that’s forever changed how we do business, learn, socialize, broadcast, entertain, and worship.

It’s technology that shapes us, gives every generation its personality, and seeds who we’ll become tomorrow. GenTech opens a whole new perspective on how to view the world and understand why every generation matters.

Praise for GenTech

“Whether you’re a technology nerd or wizard, this intriguing book will help you connect the digital dots. You’ll see how technology is profoundly shaping our culture—and you, like it or not. Plus, you’ll discover how technology affects each generation differently, for better or worse.”—Thom Schultz, co-author of Don’t Just Teach…Reach!
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Editorial Reviews

Review

GenTech is a refreshing compendium of socio-cultural events that took place in America over the generations. The author carefully dissected each particular generation, beginning from the G.I. Generation (1901-1924), Silent Generation (1925-1942), Boomer Generation (1943-1960), Gen X (1961-1981), Millennials (1982-1999) and lastly iTech (2000-present). He emphasized their worldview and respective contributions to cultural, socio-economic and also technological growth of the United States in particular and the world at large.
Going through the pages of
GenTech will not just leave the reader with nostalgic feelings of how the world used to be, or how fast things have changed but also what is to be expected in the coming years.
The book highlighted how technology is evolving; paradigm shifts as well as how human perspectives are following in its paths.
In essence, this book could be described as an analogy of the technological progress that has taken place in the world, particularly within the United States, and how it affects what would be available in the near future. Thus, aside being beneficial as an enlightenment tool, it could also act as a guild in helping investors or businessmen to make the right choice, in terms of specific areas to invest or avoid as the case may be for long term gains.
GenTech An American Story of Technology, Change and Who We Really Are is highly recommendable for everyone!
Official Review: ILoveUniqueBooks.com (4 out of 5 stars)
Whether you're a technology nerd or wizard, this intriguing book will help you connect the digital dots. You'll see how technology is profoundly shaping our culture--and you, like it or not. Plus you'll discover how technology affects each generation differently, for better or worse.
Thom Schultz, founder and president of Group Publishing, author of Why Nobody Wants to Go to Church Anymore and filmmaker - When God Left the Building
More than 20 years ago, John Naisbitt coined the term 'high tech/high touch' as a lens to help us understand our rapidly changing culture. Today, Dr. Rick Chromey takes us on a deeper journey of the ramifications of high tech's profound influence on our lives... we learn not just how pervasive technology's touch has been across the generations, but why technology's implications have forced us to change almost all our behaviors. Whether your life is more high touch or high tech, Rick's insights will help you make sense of our ever-changing world and prepare you for the future!
Andrea Syverson, Marketing Strategist, IEP Partners, Inc.

From the Author

GenTech will be released in May 2020 and that's a significant year. It's the first of a new decade. It's a year that mirrors perfect "20-20" vision. I also believe it will prove a year of unbelievable new technologies that will begin to reimagine, once again, how we work, play, worship, interact and live. These "hairy" technologies--holograms, artificial intelligence, robotics--will further transform our lives and take us down a new road to a place we can only imagine, but our children and grandchildren will inherit comfortably.
Consequently, GenTech is a book about Americans, our story and our times (and the technologies that influenced us since 1900). It's a work that challenges assumptions and corrects ideas about generations. If you've grown weary, as I have, of generational boxes like "boomers," "Xers," "Millennials" and "Gen Z," then you'll appreciate GenTech. We are not generations that can be crammed into a box and labeled. We are not alphabet soup. In reality, we are generations wired by unique technologies that guided us in youth (between the ages of 10-25).
We are generations of technology. We are GenTech.

Product details

  • ASIN ‏ : ‎ B083XH4F4W
  • Publisher ‏ : ‎ Morgan James Publishing (February 4, 2020)
  • Publication date ‏ : ‎ February 4, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 9087 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 329 pages
  • Customer Reviews:
    4.7 4.7 out of 5 stars 25 ratings

About the author

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Dr. Rick Chromey
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Follow Rick to get release updates, videos, book trailers, and blog posts! Thanks in advance for your preorder. We can't wait to also include an eBook for GenTech when the print version releases.

About the Author: Dr. Rick Chromey is a cultural explorer, social historian, and generational futurist. He’s a celebrated keynote speaker and has authored over a dozen books on leadership, natural motivation, creative communication, and classroom management.

In 2017, he founded MANNA! Educational Services International to inspire and equip corporate leaders in the public and private sector, teachers, pastors, and parents with what they need to create change that matters. He holds a doctorate in leadership and emerging culture and travels the U.S. and world to speak on culture, faith, history, education, and leadership topics. He also keynotes on the topic of generational technology. His home base is in Star, Idaho where he lives with his wife Linda.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
25 global ratings

Top reviews from the United States

Reviewed in the United States on March 28, 2020
Dr. Rick Chromey digs into a wealth of research, provides and inviting delivery, and helps the reader understand the use of technology in understanding generations. Chromey’s unique perspective is worth the time, especially in light of our current Covid Crisis. I found myself pondering the developments of the last two generations considered in light of today’s pandemic. His conclusions become even more likely when we consider how quickly we are adjusting our own lives in this health crisis.

This was a compelling and interesting read!
3 people found this helpful
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Reviewed in the United States on June 22, 2020
FIVE STARS. A really interesting book. The first three chapters alone are worth getting the book for their explanation of how we’ve traditionally thought about generations in America.
Dr. Chromey starts out by asking some very basic questions. What exactly constitutes a “generation?” What are the criteria for saying when a generation starts and stops? How long is a generation?
The author explains that traditionally it has been major political and socio-historical events that have been used as generational markers. Using that criteria there are currently six living generations in America:
• G.I. Generation (1901-1924) – WWI, Great Depression
• Silent Generation (1925-1942) – Pearl Harbor and WWII
• Boomer Generation (1943-1960) – Eisenhower, JFK, Vietnam
• Gen X (1961-1981) – Watergate, Iran Hostages, Reagan
• Millennials (1982-1999) – Desert Storm, OJ, Columbine, 9-11, Katrina
• Gen Z (the author uses iTech) – Those born after 2000 – Great Recession, War on Terror
Drawing on the work of Neil Howe and William Strauss, the author illustrates how identifying generations, going as far back to the middle ages, has focused primarily on these sorts of random historical events.
The book challenges this approach by arguing instead that technological change is what shapes the personality of a generation:
Technology is what creates our cultural awareness. It could be argued that the “printing press” generations were more “aware” because of Gutenberg’s invention. The historical events that shaped them were exposed and explained through print technology. The same could be said for radio generations or television generations or web generations. The automobile and airplane allowed people to travel great distances, to personally experience what they once only heard through story or read in print.
In short, it is the technology of a generation that that determines its personality.
Chromey also offers the interesting observation that most of us begin to retain memory of cultural events between the ages of 5-7. Consequently, it’s very difficult for someone, like myself, born in 1959, and so classified a Boomer, to relate to JFK’s assassination (even though it’s one of the seminal events used to identify Boomers), because I was too young to remember it. On the other hand, my generational psyche (like the author’s), was formed by other, later events like Neil Armstrong’s stepping onto the moon in 1969. Essentially, we are the product of certain technologies that shape us between our tenth and twenty-fifth birthdays.
The remaining chapters make the authors case in more detail – covering technologies from the invention of the telephone to the iPhone. From automobiles to robotics.
Any criticism? I wish the author would have addressed the work of Ray Kurzweil and what it may mean for the very concept of a “generation.” For readers unfamiliar with Kurzweil, in his blockbuster book, “The Singularity is Near,” he predicts that technological change, already growing at an exponential rate, will reach a point in time (he predicts 2045) at which technological growth becomes uncontrollable and irreversible, resulting in unforeseeable changes to civilization and the human species.

I received a copy of this book from the author/publisher in exchange for my honest review. I was not required to write a positive review and these are my own thoughts and opinions.
3 people found this helpful
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Reviewed in the United States on February 29, 2020
I loved the historical breakout and copious notes throughout the book explaining how we develop as a culture through technology. Dr. Chromey is igniting a new conversation with things like the Cultural Language Theory he formulated years ago, and how it is what we use to guide learning, commerce, entertainment, everything. I am convinced after reading this book that educating ourselves and our children on how technology forms us, dictates who we are through the tech we consume between our coming of age years - 10 - 25. I was born in 1963 and never identified with being a Baby Boomer, just like the author, and now I know why after reading this book. I have had numerous conversations with friends and colleagues about how this book is about to change how we examine technology in terms of how we learn, and how different generations can begin working together losing the labels that bind in the wrong direction. A new conversation is starting. I highly recommend this book for educators, (teaching our kids how to think differently about technology, and making sure they know how it all started, just to start there...) employers examing how our blended workforce is changing and how to navigate it without the current generational labels, and even the history buff. This book is a game-changer. Read it!
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