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The Blog Startup: Proven Strategies to Launch Smart and Exponentially Grow Your Audience, Brand, and Income without Losing Your Sanity or Crying Bucketloads of Tears Kindle Edition

by Meera Kothand (Author) Format: Kindle Edition
4.6 out of 5 stars 331 ratings

Are you eager to start a blog and online business but are feeling lost?

Maybe you’ve gotten on and off the bandwagon over the months or years with little progress to show for it…

Or maybe your blog seems to be in launch mode forever and you’re not making any progress…


If you find yourself trying out every possible tool and trick, reading blog posts, signing up for webinars, and still not knowing what you need to focus on…

If all that initial excitement has been overtaken by overwhelm with EVERYTHING you need to do and learn, then this book will be right up your alley.

No matter what type of blog you are starting, there are some core components you need to focus on if you want to make money with your blog.

The Blog Startup introduces you to these nonnegotiable core components in the form of bite-sized strategies and pro tips so you won't find yourself a year later wondering what went wrong.


This wasn't created to help you master blogging. It takes several years for that—more than a book and a couple of days of reading can promise.


But this gives you a plan for success before you even start. Think of it as a road map for your first 90 days!

Now, you can start a solid blog with the potential to make money WITHOUT a $1,000+ blogging education!


Here’s a snapshot of what’s packed into this how-to guide:


  • Popular guru promises exposed! I expose the truth about popular revenue streams and why NOT ALL monetization options are right for you despite guru promises!
  • The 2M (+1) strategy to help you hit your first $1K blogging.
  • How to find YOUR unique angle, so you can stand out from the pack and attract the right kind of readers.
  • The smartest ways to make critical website pages sticky—Make these pages shout out “YES, you’re in the right place!” and understand what you need and don’t need to include.
  • Why some bloggers make the leap and others don’t. (It has everything to do with what they don’t do!)
  • 3 MUST-ANSWER questions that will shape your blog’s journey.
  • How to create a strategic blog launch plan and my answer to the question “How many posts do you need before launching?” (No more confusion or stress. Just an actionable plan for results.)
  • AND MORE!


Imagine knowing exactly what you need to focus on despite all the distractions pulling you in a million directions.

Imagine if in a mere year you accomplish more than you ever thought possible, feel a sense of satisfaction, and actually make progress toward this larger vision of what you want your blog and business to do for you.

You don't flinch, get panicky, or try different tactics hoping one sticks. You have a plan of action and every decision you make for your blog is calculated and intentional. That’s the power of the process and the promise behind The Blog Startup!

Intrigued yet?


Then scroll to the top and click or tap “Buy Now.”


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  1. Print length
    148 pages
  2. Language
    English
  3. Publication date
    January 17, 2020
  4. File size
    6.5 MB
  5. Page Flip
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  6. Word Wise
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Product details

  • ASIN ‏ : ‎ B083ZP3PKF
  • Publication date ‏ : ‎ January 17, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6.5 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 148 pages
  • Customer Reviews:
    4.6 out of 5 stars 331 ratings

About the author

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Meera Kothand

Meera Kothand

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Meera is an author and speaker who specializes in making marketing your online business ridiculously simple. She’s got seven books on the Amazon Best- Sellers list including The One Hour Content Plan, Your First 100, and The Blog Startup.

She’s also the founder of the CREATEplanners and MeeraKothand.Com, an award-winning site listed as one of the top 100 Sites for Solopreneurs three years in a row. Over the years, she has developed a reputation for making the most complex topics simple and smashing misconceptions about what you HAVE to do in order to be successful in business. Think of her as your “Minimum Viable–Maximum Impact Biz Evangelist.”

Through her best-selling books and marketing courses, Meera has taught over 80,000 students and readers, giving them the confidence to build super fans + sell out their digital products without sleaze, cringe, or “you’ve gotta haves” so they can build a community that’s obsessed with what they’re offering. She has been featured on Marketing Profs, Proof to Product, Addicted2Success, and several other sites and podcasts.

Customer reviews

4.6 out of 5 stars
331 global ratings

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Customers say

Customers find the book to be an excellent guide that walks them through step-by-step processes, making it a great starter resource for aspiring bloggers. Moreover, the book is clear and easy to read, with one customer noting it provides a comprehensive view of the subject matter. Additionally, customers appreciate the value for money, with one mentioning it covers everything up to monetization strategies.

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23 customers mention "Information quality"23 positive0 negative

Customers find the book excellent as a guide to get started, with step-by-step instructions and actionable advice throughout.

"...She will give you ideas on how to get started, where to look for more info and guide you in a way that is seamless for a beginner...." Read more

"...I love this book because it breaks things down into actionable pieces, and walks you through step-by-step creating a holistic plan and strategy for..." Read more

"...The tips are pretty general and cover everything up to monetisation strategies but just enough not to be overwhelming, particularly for beginner..." Read more

"This book has great starter info for the aspiring blogger...." Read more

14 customers mention "Readability"14 positive0 negative

Customers find the book easy to read and informative, with one customer noting it is to the point.

"...as the Launch plan for your blog and this appears very clear and to the point...." Read more

"...strategy to the plan to get to your first $1k, it is a quick and informative read - complete with bonuses online. A good read to seed your ideas." Read more

"This is a must read for individuals looking to gain insight into blogging...." Read more

"I enjoyed the book, there was a lot of good information for beginners...." Read more

6 customers mention "Clarity"6 positive0 negative

Customers appreciate the clarity of the book, with one mentioning it provides a big picture view and another noting its realistic approach.

"...in this book such as the Launch plan for your blog and this appears very clear and to the point...." Read more

"...Eye opening! If you want to know what to focus on and what to leave for later, that section alone is pure gold...." Read more

"...I'm gaining clarity, direction and focus." Read more

"...I love the fact that it gives you the big picture, the strategy, but also the plan in a step by step fashion...." Read more

6 customers mention "Value for money"6 positive0 negative

Customers find the book provides good value, with one mentioning it covers monetization strategies and another noting it teaches how to make money.

"...and creating a business model to monetize your blog...." Read more

"...The tips are pretty general and cover everything up to monetisation strategies but just enough not to be overwhelming, particularly for beginner..." Read more

"...Meera as always, delivers a ton of value, best practices, and clarity on marketing...." Read more

"If you want to start a real and profitable business, you must read this book...." Read more

Top reviews from the United States

  • M_a_n_i
    5.0 out of 5 stars Perfect Book for a Beginner Blogger, A Must-Have!
    Reviewed in the United States on January 25, 2020
    Verified Purchase
    If you are starting out your blogging journey today, then this book is definitely for you! I have been following Meera and her blog for some time now. I am at the very beginning of my blogging biz journey, and this book talks to me! I am still half-way through with this book and I like her in-depth approach about each topic. In this book, she talks about how to plan for a blog as a biz, how to deep dive into your audience persona to craft content that they would read..this is gold!! I have also skimmed through other topics in this book such as the Launch plan for your blog and this appears very clear and to the point. She will give you ideas on how to get started, where to look for more info and guide you in a way that is seamless for a beginner. I will update my review once I finish this book.. until then I am so loving to read every minute of it!
    11 people found this helpful
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  • Angela Palmer | Farm Girl Soap Co.
    5.0 out of 5 stars THE book to get if you want to make blogging a business
    Reviewed in the United States on January 22, 2020
    Verified Purchase
    There is so much information about blogging out there, it is super overwhelming. I love this book because it breaks things down into actionable pieces, and walks you through step-by-step creating a holistic plan and strategy for your blog.

    This book does not explain the tech side of setting up a blog. Rather it will help you with finding your blog's niche and core message, defining your blog and brand, creating content with purpose to move your brand forward (rather than just throwing stuff at the wall to see what sticks), and creating a business model to monetize your blog.

    The most helpful thing for me personally was the chart with the blogging stages, what to focus on at each stage, and potential issues that crop up at each stage (and how to get past them). Eye opening! If you want to know what to focus on and what to leave for later, that section alone is pure gold.

    If you just want to blog for fun, this isn't the book for you. But if you're ready to get serious about blogging, to treat your blog like a business, and set it up right from the get-go (or, like me, fix my existing blog) this book is the best for its simple, clear, concise information.
    20 people found this helpful
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  • Dea Delia
    4.0 out of 5 stars Plenty of actionable tips but not too much to be overwhelming
    Reviewed in the United States on February 1, 2020
    Verified Purchase
    Been following Meera for awhile now and I have always enjoyed her style of teaching so I picked up the book as I am in a place where I'm ready to implement the strategies to start my blog. I had been stuck in the "mental prep work" for two years.

    There are plenty of actionable tips with clear examples that I would imagine to be applicable to most niche. The tips are pretty general and cover everything up to monetisation strategies but just enough not to be overwhelming, particularly for beginner bloggers.

    There's no new ground-breaking angle but it's structured in such a way that makes it easy for me to follow and take notes.

    The content is, however––and important to note––, more geared towards guiding those with rather established expertise than those who are just starting out and in the process of figuring out what they want to be known for.

    I wouldn't recommend this for those currently toying with the idea of starting a blog as the content discussed is meant to be implemented should they be of relevance to the reader's current stage of blogging growth. And thus, you will only get the full benefit from this book once you already have an idea of what to focus on.
    12 people found this helpful
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  • Ed Barton
    5.0 out of 5 stars Great Starter Info
    Reviewed in the United States on November 6, 2022
    Verified Purchase
    This book has great starter info for the aspiring blogger. From development of a strategy to the plan to get to your first $1k, it is a quick and informative read - complete with bonuses online. A good read to seed your ideas.
    3 people found this helpful
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  • Rachel K.
    5.0 out of 5 stars New bloggers start here! Seriously.
    Reviewed in the United States on July 12, 2020
    Verified Purchase
    I just bought this book last night, and read the first half in one sitting. I could barely fall asleep because my mind was so abuzz with all of the ideas swirling around thanks to this book! I finished it today, and came straight to Amazon to write this review.

    I have a new blog, and have been feeling really lost lately with what to do next. Keep churning out new posts? (About what?) Email marketing? SEO? Create a product? I decided to take a step back and bought this book because I've been on Meera's email list for a while and her words have always resonated with me.

    I now have a much more specific plan for my blog, and I know the next steps I need to tackle to get me to where I want to go.

    If you haven't started a blog yet, or if you have started but are feeling lost about where you're going, this is the book to get.

    I am in no way affiliated with Meera, just a raving fan! Can't wait to read more from her.
    6 people found this helpful
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  • Kawan
    5.0 out of 5 stars Informative!
    Reviewed in the United States on September 23, 2021
    Verified Purchase
    This is a must read for individuals looking to gain insight into blogging. Meera as always, delivers a ton of value, best practices, and clarity on marketing. There are a bunch of things to learn and apply such as ways to grow your blog, how to identify your audience (huge) and what to invest and not invest in. Great read!
    One person found this helpful
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  • jasimps4
    3.0 out of 5 stars You have to spend more money to get everything...
    Reviewed in the United States on December 1, 2020
    I am on Meera's email list and I love her work. I just bought this book and like others have said, you need the workbook that goes along with it in order to get the "full effect". What others have no mentioned is that you have to pay for it. The workbook that you need to download on the computer is not free... Not pleased.
    5 people found this helpful
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  • Kevin C.
    4.0 out of 5 stars Good information
    Reviewed in the United States on April 30, 2023
    Verified Purchase
    I enjoyed the book, there was a lot of good information for beginners. There was some helpful information that I had not considered, so I appreciated that being said. I was a little confused on how the email marketing worked and will be rereading that portion of the book. Otherwise, thank you for the useful information, and I am eager to start right away.
    2 people found this helpful
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Top reviews from other countries

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  • Fernando
    5.0 out of 5 stars Ya es costumbre su calidad
    Reviewed in Mexico on January 23, 2020
    Verified Purchase
    Meera ofrece mucho contenido, muy bien explicado, sin hacerte perder el tiempo. Y a un precio muy bajo para lo que te da a cambio. No trata de venderte la "ultima estrategia super poderosa" como otros. Simplemente te dice que es lo que hay, como organizarlo e imprime su experiencia personal. Es alguien que se nota que ha estado ahi y ha pasado exitosamente por ese camino. Haganse un favor lean todos sus libros.
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  • Suman Tarway
    5.0 out of 5 stars Beginner Bloggers - this is a must read!!REAL HELP!
    Reviewed in India on January 24, 2020
    Verified Purchase
    Meera Kothand calls a spade a spade.
    I absolutely love her straight forward , honest approach and real intention to help without lofty promises to make six figures like other gurus do.
    I appreciate your work a lot.
    Currently reading this book and few pages into it, feel so sorted on "ideal customer" aspect. Loved it! Keep growing lady! You are some of the genuine marketers out there.
    The book sorts out all intial challenges and hiccups about blogging. Practical, doable tips, a walkthrough designed for confused beginners.
    Must read!
    One person found this helpful
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  • Sweetestmoondust
    5.0 out of 5 stars An interesting and helpful book
    Reviewed in the United Kingdom on November 16, 2022
    Verified Purchase
    This book is full of information and tips on how to boost your blog if you already have one. Or if you want to start one it is full of hints to get your blog to the best of your ability.
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  • Rafael
    5.0 out of 5 stars Unglaublich gut
    Reviewed in Germany on March 30, 2021
    Verified Purchase
    Ich würde dieses Buch alle empfehlen. Klar und direkt. Eine Zusammenfassung von Sachen, die ich in unterschiedlichen Quellen gefunden habe, aber noch besser. Wenn man mit einem Blog anfangen will, sollte man das Buch anschauen
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  • Crystal Raymond
    5.0 out of 5 stars Focus only on activities that are crucial for the stage that your business is at
    Reviewed in Canada on January 20, 2020
    Verified Purchase
    My biggest take away from this book is to take stock of where you are now so you can determine what to focus on.

    Quote from the book: “Focus only on activities that are crucial for the stage that your business is at. Aim for hitting only your stage appropriate milestones. Anything that doesn’t fit in with your stage of growth is not important—at least for now! That’s the best way to prevent overwhelm from sabotaging you and your blog.”

    I’ve been a victim of the “shiny object syndrome” and Meera’s advice is great for helping you to focus on what is important right now so you can clear away some of the clutter and reduce overwhelm.

    I like her advice to pick one traffic channel to begin with (instead of spreading yourself too thin over multiple social media sites) with the reminder that it takes time to gain any traffic – so you don’t have to have everything figured out perfectly. Just begin and modify as you get feedback on your efforts.

    She provides a good explanation and tips about how to determine who your target customer is and how to prepare a value proposition to appeal to them. She also gives a great explanation about what is involved in creating your branding to appeal to them.

    Meera provides questions for you to answer about your goals and business needs, so you can make more informed decisions about how to proceed. She has great tips about creating effective content as well as creating website home and about pages with more impact.

    The Blog Startup is a book I will refer to again as I continue to make decisions about my business and prepare to launch my website.
    One person found this helpful
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