Everybody Writes is your essential guide to becoming a masterful marketer, writer, and storyteller.

We think the ability to write well is a gift bestowed on a lucky few. But that’s not true. Writing well is part habit, part knowledge, and part giving a damn.

We are all capable of better writing and better marketing. If only we had a clear approach and some useful go-to techniques. If only we knew exactly what would take our writing and storytelling to new heights.

Ann Handley, one of the world’s leading experts on marketing and business writing, packs Everybody Writes with proven strategies, fresh frameworks, and fun examples.

This brand-new, expanded edition offers you practical, step-by-step writing insight and storytelling approaches that you can put to work right away to transform your writing… and your business.

You’ll discover the resources you need to tell better stories, connect with your customers, transform your business―and have fun doing it.

It’s your essential guide to becoming a masterful marketer, writer, and storyteller… with a voice that’s all yours.

Inside you’ll discover:

• The resources you need to write ridiculously well―with a goal of creating deeper, richer customer relationships
• The joy and value of great writing (a clear, proven writing process)
• The way to create a unique brand voice
• Strategies for telling original stories that could come only from you
• Specific approaches to the top 20 types of content that marketers write

Everybody Writes will reshape how you think about your writing. It’ll transform how you market, and how your customers respond to your marketing.

We are all capable of producing good writing.

We all have the magic within us.

Be the writer you’ve always wanted to be. Start creating content your audience will love.

DISCOVER HOW TO WRITE RIDICULOUSLY WELL

Packed with proven strategies, fresh frameworks, and fun examples, Everybody Writes will teach you how to create your best work.

It’s your essential guide to becoming a masterful marketer, writer, and storyteller.

“Funny, insightful, and profoundly transformational. You can’t say that about any other book about the craft of becoming a better writer and a more brilliant marketer.”
―Andrew Davis, author and keynote speaker

“Writing is a skill, not a talent. That’s great news, because it means it can be learned. And who better to teach you the craft of commercial and professional writing than Ann Handley. This book will go a long way to helping you share your ideas and make an impact.”
―Seth Godin, author, This Is Marketing

“I never thought Everybody Writes 2 could top the original, but it does. With apologies to Top Gun: Maverick, this is the best sequel. Absolutely indispensable! Buy a copy for all people who use words for any reason.”
―Jay Baer, author, Hug Your Haters

“There is no better way to become an exceptional writer than to spend a few hours inside of Ann Handley’s head. Everybody Writes v.2 (it’s 43.5% funnier) allows you to do just that and more. I LOVED every minute of it. It’s a must for anybody…because everybody writes! side.”
―Ahava Leibtag, President, Aha Media Group

“This clear-sighted framework will teach you to be a better writer. It makes this daunting topic so approachable, that I got excited just to write this blurb. No joke. side.”
―Andy Crestodina, Co-Founder and CMO, Orbit Media Studios

“Here it is―the modern writer’s handbook, finely tuned to meet the needs of today’s extremely weird world. This book is the coach, cheerleader, and no-nonsense friend every writer should have by their side.”
―Beth Dunn, Marketing Fellow at HubSpot