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A Framework for Marketing Management 5th Edition

by Philip Kotler (Author), Kevin Lane Keller (Author)
3.8 3.8 out of 5 stars 127 ratings
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Framework for Marketing Management, Global Edition
Framework for Marketing Management, Global Edition
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
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  1. ISBN-10
    0132539306
  2. ISBN-13
    978-0132539302
  3. Edition
    5th
  4. Publisher
    Pearson College Div
  5. Publication date
    January 1, 2011
  6. Language
    English
  7. Dimensions
    7.5 x 0.5 x 9 inches
  8. Print length
    332 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ Pearson College Div; 5th edition (January 1, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 332 pages
  • ISBN-10 ‏ : ‎ 0132539306
  • ISBN-13 ‏ : ‎ 978-0132539302
  • Item Weight ‏ : ‎ 1.08 pounds
  • Dimensions ‏ : ‎ 7.5 x 0.5 x 9 inches
  • Customer Reviews:
    3.8 3.8 out of 5 stars 127 ratings

Customer reviews

3.8 out of 5 stars
3.8 out of 5
127 global ratings
An Adaptation
3 Stars
An Adaptation
This book is an adaptation of the real Framwork for Marketing Management book by Kotler and Keller. It is missing some chapters from the original edition; however, the chapters that it does contain are complete. If you are looking for something cheap, this book is ok, but I would have paid a little more for a real copy. I did not realize it was an adaptation until I actually received the book.
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Top reviews from the United States

Rob Kirk
5.0 out of 5 stars Extremely thorough marketing book that is very timely and interesting
Reviewed in the United States on August 29, 2015
Verified Purchase
I've had to buy a few marketing textbooks for college and most of them give too many examples of marketing campaigns and not enough thoroughly researched ideas. Yes, this book is dense and yes, it is not a book you can sit down and read in one sitting. It's chocked full of marketing ideas and I find it funny that people this book boring. Boring? it's a marketing book for college! It wasn't written to be entertaining but it will teach you a lot.
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J. Edgar Mihelic, MA, MA, MBA
3.0 out of 5 stars Used for MBA Marketing Class
Reviewed in the United States on October 14, 2014
Verified Purchase
Overall, I didn’t like this text. It is a couple of years old for the fifth edition, so it is a bit dated with regards to blogs and social media

.
The problem isn’t really the content though. The “framework” part of the title is spot-on. The problem is that the framework is all there is. It comes across as a firehose of jargon, and as someone who had never taken a marketing class, it was a little much. (As an aside, is it just me, or is a bunch of marketing just social science poorly understood and badly applied?) The big thing for me is that there were too few examples, so the terms and ideas just became an unceasing flow of one thing after another. No context for the terms made for harder understanding of the concepts.
2 people found this helpful
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mitchell stanton
5.0 out of 5 stars The bible for marketing
Reviewed in the United States on February 17, 2013
Verified Purchase
As a Graduate student in an MBA program my focus has been in financial and sales. Not having any experience with marketing put me at a disadvantage.
This text managed to cover all aspects of this subject in an effective way and also provide real world examples.
A good read.
Regards.
4 people found this helpful
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Pete from TX
4.0 out of 5 stars Good Book - TEACHER edition is almost IDENTICAL to Regular
Reviewed in the United States on August 26, 2013
Verified Purchase
When I ordered the book I was told it was a teachers sample edition, but should be nearly identical. Just to CYA I ordered the regular book as well and the only difference was a small section of "ordering" information for classrooms.

Book is well written but EXTREMELY small print. Made for a difficulat read jsut for effort. Relatively easy to follow and laid out systemically. The folks I ordered both from were good folks, and I enjoyed working with them.
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S. J. Owens
2.0 out of 5 stars Dry...so very dry.
Reviewed in the United States on May 25, 2014
Verified Purchase
While, on one hand, this book is logically organized to present the given information, it presents it as drily as possible, with very few examples to help color understanding. It is torture to try to get through it. Fortunately, it's for an MBA class that I already know most of the material of from working in marketing. If this was new material to me, I think I would really have a hard time using this book as a learning tool. Also, you will be shocked at how small it is. $125-ish for this little, boring book is criminal.
5 people found this helpful
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Butterfly
5.0 out of 5 stars Easy to read and informative!
Reviewed in the United States on April 20, 2012
Verified Purchase
I really like this book. It is easy to read and detailed enough. My professor recommended this book for class discussion and I am getting a participation score of 100%, so I am knowledgeable and happy! If you are interested in learning about marketing, this book is worth purchasing.
One person found this helpful
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Robyn
1.0 out of 5 stars Definitions
Reviewed in the United States on June 5, 2012
Verified Purchase
This book contains page after page of definitions and reads like a dictionary in paragraph form. The test bank (that my professor uses) is full of definition questions. At an MBA level, this is a mockery of the students' abilities. By graduate school it is safe to say we know how to memorize definitions. We are looking for applicable marketing skills, which are not addressed in this book. Waste of money!
16 people found this helpful
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Elisha
5.0 out of 5 stars This was one of the best marketing books I have used in any marketing class
Reviewed in the United States on September 10, 2014
Verified Purchase
This was one of the best marketing books I have used in any marketing class. It is small but full of useful information and very easy to understand!
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Top reviews from other countries

Yuting Su
1.0 out of 5 stars One Star
Reviewed in Canada on March 10, 2016
Verified Purchase
not as expected
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Gargi
5.0 out of 5 stars Five Stars
Reviewed in India on December 4, 2015
Verified Purchase
Good
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Amazon Customer
4.0 out of 5 stars Easy to understand..
Reviewed in India on February 7, 2019
Verified Purchase
GOOD
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