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The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager Hardcover – Illustrated, July 1, 2019

by Steven Haines (Author)
4.5 4.5 out of 5 stars 130 ratings
See all formats and editions
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Purchase options and add-ons

Advance in your product management career and create innovative products that customers love!

Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager.

For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. As you continue your career journey, you’ll be able to become a member of the exclusive product management professional community (for readers of this book) at www.sequentlearning.com/community.
The Product Manager’s Survival Guide, Second Edition features brand new material, including:

• A product management acumen assessment (https://survey.sequentlearning.com/s3/PMAcumen)
• Action planning ideas at the end of each chapter
• Techniques to earn empowerment
• Tools to develop product strategies and roadmaps
• Methods to deploy and release products
• Metrics to assess product performance

Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.



Previous page
  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    McGraw Hill
  4. Publication date
    July 1, 2019
  5. Dimensions
    6.2 x 1.03 x 9.3 inches
  6. ISBN-10
    1260135233
  7. ISBN-13
    978-1260135237
  8. See all details
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Editorial Reviews

From the Publisher

Steven Haines is the founder of Sequent Learning Networks, a product management training and advisory firm, and The Business Acumen Institute, a training company devoted to business acumen excellence. He spent more than two decades in product leadership roles in major companies, and has advised senior leaders in major companies around the world to transform product and business management in their companies.

About the Author

Steven Haines is the founder of Sequent Learning Networks, a product management training and advisory firm, and The Business Acumen Institute, a training company devoted to business acumen excellence. He spent more than two decades in product leadership roles in major companies, and has advised senior leaders in major companies around the world to transform product and business management in their companies.

Product details

  • Publisher ‏ : ‎ McGraw Hill; 2nd edition (July 1, 2019)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1260135233
  • ISBN-13 ‏ : ‎ 978-1260135237
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6.2 x 1.03 x 9.3 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 130 ratings

About the author

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Steven Haines

Steven Haines

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Steven Haines’ ideas and books continue to shape how leading companies create category defining products with outstanding people. His enthusiasm and focus contributed to his best-selling books about Product Management, and one focused on Business Acumen. These include:

- The Product Manager's Desk Reference (3e)

- Leading Product Management (2e)

- The Product Manager's Survival Guide (2e)

- The Business Acumen Handbook

Steven is passionate about business. His belief is that emerging leaders who work in complex companies, including those who work in product management, as well as other functions, can excel as data-driven, market-oriented strategic thinkers who are inclined to deliver bottom line results. His books and his outstanding training programs cover areas that include:

1. Building Business Acumen --- https://business-acumen.com/corporate-business-acumen-training/

2. Product Management Essentials --- https://sequentlearning.com/corporate-training/on-site/

3. Formulating Product and Business Strategies --- https://sequentlearning.com/class/in-person-product-strategy-essentials/

Steven is the founder of Sequent Learning Networks, an internationally positioned training and organizational advisory services firm focusing on Product Management. He is also the founder of The Business Acumen Institute (www.business-acumen.com)

Steven and the members of his firm work closely with senior leaders to diagnose organizational issues, provide focused training and advisory programs. Steven also delivers speeches and facilitated discussions to business leaders on a variety of topics related to business excellence, product management, and market leadership.

* Join the Product Management Community for readers of my books: go to- www.sequentlearning.com/community

* Follow me on Linked in: http://www.linkedin.com/in/stevenjhaines/

* Follow me on Twitter: @Steven_Haines

* visit sequentlearning.com

* visit business-acumen.com

Customer reviews

4.5 out of 5 stars
4.5 out of 5
130 global ratings

Top reviews from the United States

Joseph Gallo
5.0 out of 5 stars Should be mandatory reading for all PMs
Reviewed in the United States on July 20, 2020
Verified Purchase
I made the jump from a career in the military, to sales, and recently to product management. This book should be mandatory reading for anyone to the product management world! Steven does an excellent job detailing first hand examples from his career and supporting them with tactics and guidelines that can be used by the reader immediately. He also provides many useful templates and tools which I plan on incorporating many of ASAP. Only regret is I didn’t read it sooner!
One person found this helpful
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Hernan Galvez
5.0 out of 5 stars Muy buen libro
Reviewed in the United States on December 18, 2019
Verified Purchase
Muy bueno para tenerlo en al Biblioteca.
2 people found this helpful
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Adam B.
4.0 out of 5 stars Good easy to read book.
Reviewed in the United States on February 5, 2020
Verified Purchase
It’s been a good book so far. There is some good info and it’s easy to read. Our professor had us buy it for class.
One person found this helpful
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banana wind
5.0 out of 5 stars great resource for every product manager - and others
Reviewed in the United States on May 7, 2021
Vine Customer Review of Free Product( What's this? )
I have been a product manager for 21 years. I read the first edition of this book shortly after I started in this role and it was great. This new version has a lot of the same information because the reality is that the same core principles apply but it has been updated with this content:

A product management acumen assessment (https://survey.sequentlearning.com/s3/PMAcumen)
• Action planning ideas at the end of each chapter
• Techniques to earn empowerment
• Tools to develop product strategies and roadmaps
• Methods to deploy and release products
• Metrics to assess product performance

A lot of this was needed - such as methods to deploy and release products - because of the massive shift in how software is built, delivered, updated, and distributed! But, it is also helpful in the reality of what a real dev environment is - IT must manage both agile and linear projects. Adopt new technology and maintain legacy apps and be resilient. Love the content focused on how to influence others that do not report to the product manager - which is just about everyone. It is actually great advice for life, but it is especially critical in Product Management as it is an interesting role, like ceo of a product, but not a product owner, and is different in every organization - some places put it in engineering, others in marketing. Some have an outward facing role and others have an inward facing role and others are a combination.
2 people found this helpful
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NaughtiLiterati
5.0 out of 5 stars The book I didn't know I needed.
Reviewed in the United States on July 24, 2019
Vine Customer Review of Free Product( What's this? )
As a small business owner who doesn't have an MBA, I rely on my intuition and feedback for what is working and what needs to be RE-WORKED and I have made a lot of mistakes and at times have even been daunted on where to begin. Now that I have this book, I have a clear set of guidelines to help fuel my purpose and passion with more savvy intentions. I love this book! It helped me understand the clear ROLE of a product manager and how to best assess what you want your products to do, not to do, and position yourself outside of what everyone ELSE is doing so you can stand out.

There are strategies and processes that assist you in the development in a successful product and tools to help you take an honest look at yourself, the product and the organization to create a more holistic level of success no matter what it is that you are planning to launch. I am enjoying this book so much that I can't help but to order his other title, The Product Manager's Desk Reference, just so I have two "bibles" that fill a space that help me become a better entrepreneur. For those who are already in this role, it can only help you improve. If you didn't know this WAS a role but have been doing it on the fly, then you DEFINITELY need it!
2 people found this helpful
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Mark P. McDonald
5.0 out of 5 stars Remains a good reference for product managers
Reviewed in the United States on August 27, 2019
Vine Customer Review of Free Product( What's this? )
Product management is changing all the time. The survival guide provides a comprehensive view of the PM role presented in a readily accessible way. Recommended for people who are new to product management, provides less eureka insight for seasoned PM’s. The book provides a solid, no nonsense and actionable definition of product management disciplines and activities. This makes the book more valuable than one that talks at high conceptual levels.

If you have read the first version there is little reason to buy up to this version. If you are looking for a reference for Product Management, then this is a good one.

Chapters

1. Introduction to product management
2. Understanding the role of the product managers and assessing your product management acumen
3. Navigating the organization
4. Influence and the art of being a product manager
5. Who is the customer?
6. Garnering industry and competitor insights
7. Getting from here to there: product strategy and roadmaps
8. After strategy: what is next?
9. Execution: developing and launching products
10. Harnessing data and running the product’s business
11. Improving your experience as a product manager
4 people found this helpful
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AlexJouJou
5.0 out of 5 stars Helpful - I'm in Product Strategy
Reviewed in the United States on October 9, 2019
Vine Customer Review of Free Product( What's this? )
I moved to product management from the industry (higher education) and it is certainly very different. Although I read a ton, and watched a ton of videos and such, it is nice to have a reference that is pretty plain speaking to refer too when I have a question. This book gave me a good foundation that complemented a lot of what I read. Doing product strategy is a bit different than product management so I don't always get the level of depth that a PM would get - and that's where this book really shined as it allowed me to get a nice framework that was fleshed out enough to empower me to ask questions and make observations. I also was able to learn the lingo (and yes it's just as full of acronyms a higher ed!)

There is plenty enough in here to give you a firm foundation - and I'd recommend it for someone thinking about moving from the industry specific areas to the software space.
One person found this helpful
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sanoe.net
4.0 out of 5 stars Good information
Reviewed in the United States on September 10, 2019
Vine Customer Review of Free Product( What's this? )
"The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager"
by Steven Haines has a good flow of information. I like that it is a 'guide' so it covers a lot of information in a smart and relate-able manner. Some information may seem familiar but it is presented in a way that feels fresh and in context to the product manager role. This is a practical and pragmatic read that also makes a good reference book.
One person found this helpful
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Top reviews from other countries

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Antonio
2.0 out of 5 stars Tutta Fuffa
Reviewed in Italy on August 25, 2021
Verified Purchase
260 pagine di nulla, tutta solo fuffa. Non un consiglio pratico vero. Cercate altro.
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Gavin Deadman
5.0 out of 5 stars Gives a solid overview of the PM role
Reviewed in the United Kingdom on July 8, 2020
Verified Purchase
It was nice to read Steven Haines view on product management. Another good book for anyone wanting a solid overview of the product manager role...

"Many people confuse product management with product development, and some confuse product management with project management...

..The system of product management touches and influences all the organic supporting structures-all the business functions. Think of the human body; product management is in the circulatory system, the neural network, and, of course, the command and control center (the brain)."

Amazon's CEO Jeff Bezos says "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better"

"Success is not final, failure is not fatal: it is the courage to continue that counts" - Winston Churchill

And the final nugget from the book "measure twice, cut once".
Customer image
Gavin Deadman
5.0 out of 5 stars Gives a solid overview of the PM role
Reviewed in the United Kingdom on July 8, 2020
It was nice to read Steven Haines view on product management. Another good book for anyone wanting a solid overview of the product manager role...

"Many people confuse product management with product development, and some confuse product management with project management...

..The system of product management touches and influences all the organic supporting structures-all the business functions. Think of the human body; product management is in the circulatory system, the neural network, and, of course, the command and control center (the brain)."

Amazon's CEO Jeff Bezos says "We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better"

"Success is not final, failure is not fatal: it is the courage to continue that counts" - Winston Churchill

And the final nugget from the book "measure twice, cut once".
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One person found this helpful
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