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Shaun Rawls
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"F"-It-Less: 18 F-Words to Reframe and Repurpose Your Life Hardcover – May 4, 2021

by Shaun Rawls (Author), Laura Morton
5.0 5.0 out of 5 stars 25 ratings
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What does it take to say “F-it!” and really mean it? To walk away from the circumstances that have you stuck in neutral, or worse, headed in the wrong direction? To reroute your life along a smoother path toward success? To live an “F”-It-Less life?

Have you ever just thrown your hands in the air and said “F”-It!? Been tempted to give in to someone or something you’ve been resisting? Or worse, found yourself backed into changes, circumstances, or even a life you didn’t ask for?

If so, you are not alone. But thankfully, there is now a powerful way to never have to say “F-It!” again. It begins with reframing the ‘f’ word . . . and ultimately leads to reframing your life. It’s a method designed to help you choose the life you want to live, rather than blindly accepting the one you’ve got.

Shaun Rawls, popular motivational speaker and founder of Atlanta’s #1 real estate firm, devised this method during one of the most trying, yet triumphant periods of his life. In “F”-It Less he offers a whole new lexicon of F-words more powerful than the one we all already know. By employing each thoughtfully and practically in your life you can begin to craft the existence you’ve always dreamed of. During his own transformation, words such as ‘fragmented’, ‘frustrated’, ‘fractured’, and ‘failed’ helped him identify where he was in the moment and to earnestly assess where he’d gone wrong in the past. In time he enjoyed days that were ‘fine’ or even ‘fantastic’. Prioritizing words such as ‘float,’ ‘family,’ ‘faith,’ ‘fun,’ and ‘freedom,’ reminded him of his destination, while words such as “find,” “forgive,” “forget,” “fix,” and “foxhole” helped him to get there faster. What he discovered is that these F-words can draw us back into alignment with our purpose and goals, enabling us to live a more intentional and rewarding life—the life of our dreams.

In this infinitely empowering book, Rawls shares both his story and his method with you, boldly encouraging you to use these words to examine your own life too—to see if it is one you consciously crafted or one you simply allowed to unfold. To decide whether you’re living how you really want to live or if there is still much more work to be done. He challenges you to truly listen to your heart and gut, and to honestly acknowledge the areas of our life where you’ve compromised love and happiness for money, safety, security, or worse, fear. He coaxes you not to let our best life pass you by, but rather to proactively attain the life you really want. By sharing some of his greatest lessons, Rawls aims to help you avoid some of the same obstacles he’s encountered and to live what he refers to as an “F-it-less” life—the life we’re all entitled to discover, explore, and fulfill for ourselves.

Saying, “F-It!” doesn’t always have to mean you are giving in or giving up. With the right tools, it can actually mean you are ready to pursue a better life— one of greater ease, meaning, and purpose. A truly F-It-Less life.
Previous page
  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Forefront Books
  4. Publication date
    May 4, 2021
  5. Dimensions
    5.38 x 0.9 x 8.38 inches
  6. ISBN-10
    1948677482
  7. ISBN-13
    978-1948677486
  8. See all details
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Editorial Reviews

About the Author

Shaun Rawls is the founder and CEO of Rawls Consulting, a progressive, growth-minded organization that invests in people, businesses, and all aspects of residential and commercial real estate. Rawls is a highly sought-after national speaker. Rawls spent 25 years working in real estate, ultimately building Atlanta’s #1 residential real estate firm, The Rawls Group of Keller Williams. Having met many of his professional goals, Rawls made a deliberate choice to shift his attention out of the daily operations of his firm and into new ways he could add even more value to others. The Rawls Group of Keller Williams has over 2,000 agents producing more than $4 billion in annual sales. It consistently ranks among the best-performing companies in the Keller Williams system. The Rawls Group won the award for Atlanta’s Best Place to work among all companies in Georgia for an unprecedented five years in a row from 2009 to 2013. In addition to his Atlanta-based real estate empire, Shaun traveled the country as a national speaker, trainer, and consultant for Keller Williams and was a co-regional owner in Keller Williams in New York, New Jersey, and Connecticut from 2010 to 2015. He has been recognized by Real Trends as one of the Top 40 real estate brokers in America and one of the Top 200 most powerful people in real estate by Swanepoel. Shaun is married to Jeri and they live in Atlanta, Georgia, together with their blended family, which is comprised of five beautiful children: Noble, Steel, Jacob, Andrew, and Sarah. Shaun enjoys spending time with his family at the beach, riding his motorcycle, playing tennis, traveling, being active, and living life to the fullest. Shaun has an Industrial Management degree from the Georgia Institute of Technology.

LAURA MORTON is the coauthor of more than sixty books, including twenty-one New York Times bestsellers, and has worked with Justin Bieber, the Jonas Brothers, John Maxwell, Tom Ferry, Joan Lunden, Al Roker, Melissa Etheridge, Susan Lucci, Glenn Stearns, Bob Parsons, and many others. She lives in Southern California.

Product details

  • Publisher ‏ : ‎ Forefront Books (May 4, 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1948677482
  • ISBN-13 ‏ : ‎ 978-1948677486
  • Item Weight ‏ : ‎ 11.4 ounces
  • Dimensions ‏ : ‎ 5.38 x 0.9 x 8.38 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 25 ratings

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Shaun Rawls

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Customer reviews

5 out of 5 stars
5 out of 5
25 global ratings
Grab your journal, a highlighter, a comfortable seat and buckle up!
5 Stars
Grab your journal, a highlighter, a comfortable seat and buckle up!
I started this book on my kindle and immediately new I was going to need the hardback in order to highlight and reference all the awesome nuggets in this book. Whether you are at the top of your game in life or in a valley of struggles, this book is for you. By the time you are done highlighting, underlining and dog-earing, all the exercises and ahas in this book, it will look like your favorite reference manual. Thank you Shaun!
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Top reviews from the United States

R merwin Peake
5.0 out of 5 stars motivating and inspiring
Reviewed in the United States on March 2, 2023
Verified Purchase
This is one of the best books I've read for dealing with change in your life, making good decisions, and looking at how to move from being mediocre to outstanding in your life and career. A must read from an inspirational and extraordinary successful businessman who has lived his truth and sharing his story.
One person found this helpful
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Joseph K.
5.0 out of 5 stars Grab your journal, a highlighter, a comfortable seat and buckle up!
Reviewed in the United States on January 23, 2022
Verified Purchase
I started this book on my kindle and immediately new I was going to need the hardback in order to highlight and reference all the awesome nuggets in this book. Whether you are at the top of your game in life or in a valley of struggles, this book is for you. By the time you are done highlighting, underlining and dog-earing, all the exercises and ahas in this book, it will look like your favorite reference manual. Thank you Shaun!
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Joseph K.
5.0 out of 5 stars Grab your journal, a highlighter, a comfortable seat and buckle up!
Reviewed in the United States on January 23, 2022
I started this book on my kindle and immediately new I was going to need the hardback in order to highlight and reference all the awesome nuggets in this book. Whether you are at the top of your game in life or in a valley of struggles, this book is for you. By the time you are done highlighting, underlining and dog-earing, all the exercises and ahas in this book, it will look like your favorite reference manual. Thank you Shaun!
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One person found this helpful
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Leigh Ehrlich
5.0 out of 5 stars I never write reviews but I had to after reading this!!!
Reviewed in the United States on May 6, 2021
Verified Purchase
I don’t believe in coincidences, but let’s just say that this book showed up on my doorstep at just the right time . I have a stack full of books to read on my nightstand that never get read but this one was read in 48 hours because I couldn’t put it down. If you are tired of hearing the same old thing over and over, you MUST read this NOW! I have already started reading it a second time . Wow!
One person found this helpful
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Kathy Zuidema
5.0 out of 5 stars Great book by a great author
Reviewed in the United States on July 13, 2021
Verified Purchase
This book talks about how to walk away from negative circumstances and turn them around. Easy to read and lots of "exercises" to help you think. Favorite quote from page 34 "You can forge a new way of living and working that will help you become the very best version of yourself that you can be." A must-read.
2 people found this helpful
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Richard E. Hale
5.0 out of 5 stars Masterful approach to a better life with bigger results!
Reviewed in the United States on March 20, 2023
This book can change your life! Shaun speaks to silver linings and finding ways to move from words the debilitate to words and strategies that empower. These are timeless truths that will help you reframe your perspective and that will lead to bigger and better results. Shaun has a way of communicating that feels more like a conversation and less like a simple and common book on life of "how to do things better." Highly recommend this one for anyone that wants more from life holistically and regularly feel they're coming up short of their real potential!
One person found this helpful
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M Walser
5.0 out of 5 stars Fast & Insight"F"ul
Reviewed in the United States on February 14, 2022
The author uses an interesting device - all "F" words - in a description of how to avoid the life that makes you want to say "F"-it. Easily digestible and yet the insights stick with you. Among my favorites: FOCUS before a meeting or conversation on how you want the other person to FEEL afterwards. Simple, yet so powerful when you put that into practice. Others: "fine" is the enemy of "FANTASTIC" (just as "good" is the enemy of "great"). When you make mistakes (and we all do) "FLUSH IT" and forget it - move on. There are many more useful tidbits in this fast moving book. Well worth a read.
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Sarah Mercer Chatel
5.0 out of 5 stars On Point!
Reviewed in the United States on March 21, 2022
Too often I can get stuck in concentrating on negative things and thoughts. Shaun's way of helping me reframe my life by using F words is such a clever and easy way to reprogram my brain. Changing my vernacular is key. My life is no longer just fine, it's fantastic!!

Initially, I listened to the book on tape and followed along with the book to make sure it stuck. Now I listen to a chapter every time I'm in the car. It sure helps keep me accountable as I continue making those small tweaks every day.

Thank you Shaun for a great book!
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Sarah Mercer Chatel
5.0 out of 5 stars On Point!
Reviewed in the United States on March 21, 2022
Too often I can get stuck in concentrating on negative things and thoughts. Shaun's way of helping me reframe my life by using F words is such a clever and easy way to reprogram my brain. Changing my vernacular is key. My life is no longer just fine, it's fantastic!!

Initially, I listened to the book on tape and followed along with the book to make sure it stuck. Now I listen to a chapter every time I'm in the car. It sure helps keep me accountable as I continue making those small tweaks every day.

Thank you Shaun for a great book!
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Nick Baldwin
5.0 out of 5 stars “F” is the new “A,” which is what I give this book!
Reviewed in the United States on May 5, 2021
We associate F words with being negative and four letters long, and Shaun quickly dismantles that way of thinking. Every chapter is an F word that brings positivity and changes your mindset to one of abundance. You’ll find lessons and stories in every chapter and you’ll relate to all of them in one way or another. If you’ve never heard Shaun speak, this is a close second. He writes how he talks and when he talks people listen, and this book is a welcome ray of light after a gloomy year. It lifts you up.
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