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Susan M. Weinschenk
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100 Things Every Designer Needs to Know About People (Voices That Matter) 1st Edition, Kindle Edition

by Weinschenk Susan (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 853 ratings
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone’s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Previous page
  1. ISBN-13
    978-0321767530
  2. Edition
    1st
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    New Riders
  5. Publication date
    April 14, 2011
  6. Language
    English
  7. File size
    4146 KB
  8. See all details
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Editorial Reviews

About the Author

Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today

Product details

  • ASIN ‏ : ‎ B004X1V1CS
  • Publisher ‏ : ‎ New Riders; 1st edition (April 14, 2011)
  • Publication date ‏ : ‎ April 14, 2011
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4146 KB
  • Simultaneous device usage ‏ : ‎ Up to 5 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 255 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 853 ratings

About the author

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Susan M. Weinschenk

Susan M. Weinschenk

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Full content visible, double tap to read brief content.

Susan has a Ph.D.in Psychology and over 30 years of experience as a behavioral scientist. She speaks, consults, teaches, and writes about applying behavioral science to design, technology, and business.

Susan started college at Virgina Tech and finished her undergraduate degree in Psychology at Northeastern. She then earned a Masters and Ph.D. at Pennsylvania State University.

Susan is the CEO and Chief Behavioral Scientist at The Team W, Inc., and an Adjunct Professor at the University of Wisconsin. She lives in Wisconsin in the USA. When not teaching, speaking, writing, or blogging, Susan reads books, watches movies, and sings in a jazz band.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
853 global ratings
Got a defective paperback from Amazon. The book is ...
1 Star
Got a defective paperback from Amazon. The book is ...
Got a defective paperback from Amazon. The book is distorted in shape, making printed text go outside the page. Most pages are glued stuck. See photos.I have read a few paperback books and 3 things are must have :Rectangle in shape, text print aligned with the rectangle page, ability to flip pages.The copy amazon shipped did not have these 3.
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Top reviews from the United States

angela
5.0 out of 5 stars Informative, Easy Read, Perfect!
Reviewed in the United States on August 1, 2012
Verified Purchase
I'm only half way through the book, but I felt inclined to give some positive comments. I love the way the information is laid out in chunks, just enough for you to understand and process, regardless how technical she gets. That said, it's really great how she does go into that level of detail as far as how the brain works and what we are doing and can do with information. At the end of each segment, there is a very brief section called "Takeaways" that sums up what you just read, and I've found in a few cases, this includes things that one may or may not have gathered by reading between the lines, if you will. Whether it's to ensure that you don't miss it or simply to drive the point home, it's very helpful, clever and, I'm sure, deliberate. As a designer, it's so important that you understand your target audience, or even how humans think in general... this is a MUST BUY!
3 people found this helpful
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Camber
5.0 out of 5 stars Packed with useful content which is presented well
Reviewed in the United States on November 1, 2014
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This book summarizes and applies the findings of a wide array of psychological research to various fields of design, especially design of websites, computer interfaces, etc. The book is easy to read, and the format of "100 things" works well. The author even applies the lessons from the book to the design of the book itself, with effective use of colors, fonts, summaries, etc.

But the reader should be aware that this isn't a breezy read where you pick up a few good ideas and move on. Instead, because the book is packed with content, some of which is counterintuitive, I see as this as the kind of book you keep referring back to while in the process of doing design tasks, trying to apply whatever appears applicable. In other words, I see this book as primarily a handbook or reference book - and a very good one at that.
2 people found this helpful
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Will
4.0 out of 5 stars Good primer on a number of topics, but a bit oversimplified and with too much self promotion.
Reviewed in the United States on March 23, 2020
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100 Things Every Designer Needs to Know about People is a good introdoctory book to design and psychology. It covers a range of well known ideas in psychology as they relate to design.

That said, I did not like the self promotion in the book. The author promotes her other books fairly regularly, especially toward the end of this one, which is a major turn-off to this reader; which is ironic given the subject matter of this very book.

I also wish that the author did a better job of noting that many (if not all) of the psychological concepts she is discussing are extremely nuanced. The information presented in the book comes off as "fact," which shouldn't be the case. Citing a few studies (usually one or two per topic) isn't enough to cover the details of any of these topics. A dissertation on each of these 100 tips is obviously not necessary (or wanted), but, a short disclaimer that the information is complex and these rules are not "facts" would be a bit more honest.
8 people found this helpful
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Dave
5.0 out of 5 stars Research Based
Reviewed in the United States on June 15, 2014
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I liked this book for two reasons, 1. Dr. Weinschenk lists the research she consulted for each of the 100 things she lists (arranged in a group of 10 topics,) and 2. Dr. Weinschenk took her own advice when writing this book in terms of user experience. Although not designed to be in-depth views of each subject, she coherently and concisely explains each topic, illustrates its applications, which then gives you enough information to decide if the topic presented is something you need to investigate further, and if so, where to start looking. You could say this book is a curated overview of the 10 most important topics in User Experience Design. About half this information I've seen before, but if you're the type of person who enjoys hearing a different voice now and again, then this book belongs in your collection. Buy a dozen and send them out to your group with a memo asking "Okay, which of these are we NOT doing, or not doing well?" See what happens.
One person found this helpful
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Daniel Miller
5.0 out of 5 stars Great info presented in a surprisingly easy to read format.
Reviewed in the United States on July 18, 2012
Verified Purchase
This book has a lot of great information about how to design around how people think.
It covers a lot of material for things like memory, text, patterns, how people perceive shapes quickest, color-blindness . . . as I'm writing this I realize I'm missing dozens of other great and well-covered topics here.
It's not a book about how to design in any visual sense, but more a book on how to use your visual sense and adapt it to bring your designs to a wider audience.
If you're professional designer it WILL give you insight into things you might not have learned in the field.
I've applied many of these facts and techniques already and its given me a ton of insight I might have otherwise ignored.
So, here's another review giving it 5 stars.
In my opinion, it's worth twice the cost.
3 people found this helpful
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Michelle B
5.0 out of 5 stars Design meets physiology!!
Reviewed in the United States on December 22, 2012
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I am an instructional designer and design e-learning quite frequently. I also sometimes design print materials for training too. Within the first 10 tips, I found myself rethinking the way I do things on my e-learning courses. The week before I received this book, I was designing a software application training and kept finding that my eyes weren't drawn to some highlighted areas I needed them to move to. After reading this book, I now know why! It is amazing the insight in here and it is completely non-technical - the author uses her scientific research to explain why readers, customers, or learners are drawn to certain things on websites, e-learning, and print.

If you are an instructional designer - you should buy this book! You're e-learning will be much more impactful when you're done.
2 people found this helpful
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Tegan Garland
3.0 out of 5 stars If you have a psychology background you've seen this before
Reviewed in the United States on May 8, 2012
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Basically this is a condensed UX best practices book boiled down from a lot of psychology and user research. If you have a background in the subject you're not really going to get much out of it besides a refresher, as the topics are not detailed enough to serve as an adequate reference guide.

However, for a novice in user research / psychology, go for it the tips are useful and rather easy to implement.
3 people found this helpful
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Top reviews from other countries

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Emer Carr
5.0 out of 5 stars Must have for every designer
Reviewed in the United Kingdom on February 25, 2023
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I'm passionate about UX and what I love about this book is that it gives me lots of examples as to why it's important to do it this way.

People love to clutter digital stuff and forget about the usability. If you want people to use your website, app, any digital platform then you need to read this.
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Elena V.
5.0 out of 5 stars Libro útil sobre cómo la gente procesa la información que recibe
Reviewed in Mexico on September 29, 2020
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La estructura está dividida en términos de como la gente procesa la información que recibe.
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Aaradhya
5.0 out of 5 stars Bible for designers
Reviewed in India on August 3, 2021
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A must read. This book was so good that I am planning to read the other books written by the author as well.
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Marie La Pacifique
5.0 out of 5 stars The best book I've read this year (about design)
Reviewed in Canada on June 8, 2020
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Love this book so much!
I had my mind blown many time during my reading.
What you learn in this book about the human mind is really fascinating and goes beyond just design. I recommended it even to people who don't do design, but are just curious about the human mind (I gave it to my spouse and he loved it too.)
It's easy to read, just a little chapter when you have time ; the author applied what she says about design in the design of her own book.
I can't wait to read her second book!
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Olivier Dedieu
5.0 out of 5 stars Pour connaitre les comportements de vos utilisateurs
Reviewed in France on October 14, 2014
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Un excellent ouvrage pragmatique, synthétique et abordable pour découvrir et comprendre les comportements psychologiques des utilisateurs face une interface homme/machine.

Un bon complément à "Don't Make Me Think" de Steve Krug.
6 people found this helpful
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