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Digital Marketing Strategy: An Integrated Approach to Online Marketing 3rd Edition, Kindle Edition

by Simon Kingsnorth (Author) Format: Kindle Edition
4.4 4.4 out of 5 stars 95 ratings
See all formats and editions

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.

Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.

Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.

Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

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Previous page
  1. ISBN-13
    978-1398605978
  2. Edition
    3rd
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Kogan Page
  5. Publication date
    May 3, 2022
  6. Language
    English
  7. File size
    4069 KB
  8. See all details
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From the Publisher

Copy of the book Digital Marketing Strategy with text: Praise for the second edition
Glenn: I feel like a digital marketing pro after reading this book. Highly informative
E. Young: Dense but very informative!
LAE: Excellent guide I have used in teaching & a refresher for areas I don't spend a lot of time
JF: Great resource. This is my go-to book for all things digital marketing

Editorial Reviews

Review

"I have used and recommended Digital Marketing Strategy for a number of years to digital marketing students. This latest edition has made sure that it has kept up to date and is supported by some detailed case studies. The publication continues to be a valuable resource for both students and practitioners." ― Bradley Lansdale, Lecturer and CIM Examiner

"One of the issues with marketing and marketing books today is pre-pandemic thinking. With this third edition of Digital Marketing Strategy, Simon has really taken the time to bring the book up-to-date with modern case studies and chapters. This really is a marketing book for the post-pandemic world." ― Tim Hughes, Co-Founder and CEO, Digital Leadership Associates

"It is very rare to find such applicable, accurate and up to date advice in a single resource, which is exactly what Digital Marketing Strategy offers. Simon's in-depth understanding of such a broad range of digital marketing channels and topics makes this book undoubtedly an essential read for both budding and experienced digital marketing professionals alike." ― Carl Hewitt, CEO and Co-Founder, Hewitt Matthews

"Impressive depth and rigor, with excellent insights and practical tips. A must-have resource for every marketer and business leader. This is a book you will keep coming back to over and over again." ― Arek Dvornechuck, Branding Expert, Ebaqdesign

"This is everything that you need and want to know about digital marketing. Simon Kingsnorth expertly combines the logic and magic of the discipline and brings it together in an engaging and comprehensive way. A master class wrapped up in a book that you should read and use to develop your marketing strategy and grow as a marketer." ― Suki Thompson, Founder, Let’s Reset

"This new edition of Simon Kingsnorth's book keeps pace with the latest developments in digital marketing, which continues to make it a key source of information for digital marketing students during their studies and beyond." ― Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol

About the Author

Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization.

Product details

  • ASIN ‏ : ‎ B09RVHV1LH
  • Publisher ‏ : ‎ Kogan Page; 3rd edition (May 3, 2022)
  • Publication date ‏ : ‎ May 3, 2022
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4069 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 415 pages
  • Customer Reviews:
    4.4 4.4 out of 5 stars 95 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Simon Kingsnorth

Simon Kingsnorth

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Simon Kingsnorth is a Marketing Consultant and Best-Selling Author who has worked with companies of all sizes across the world to build highly effective marketing strategies that have disrupted and transformed businesses and industries. He has worked in many sectors and been involved in every digital marketing channel since it's inception, from the detailed delivery to the high level strategic work.

He has contributed to many books and his global bestseller, Digital Marketing Strategy is used by leading universities, technology and marketing institutes across the world in many languages.

His business, Simon Kingsnorth Consulting, provides consultancy and training courses globally and Simon is also a strategist and keynote speaker on marketing, innovation, futurology and technology.

He is also the author of the illustrated children’s book The Muffalump. A fun story about shy, mysterious creatures for 0-6 year olds.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
95 global ratings
An strong resource for marketers!
5 Stars
An strong resource for marketers!
This is a heavy, well-researched resource for marketers.It provides basically everything you need no matter what business/industry you're in. Including different types of strategies and countless tactics, that you can use when it comes to marketing your business.You can read it selectively, and come back to the parts that apply to your specifically, or rather the ones you want to start with.PS. I had the pleasure of interviewing Simon on my podcast, On Branding Podcast, so if you want to get an overview of what's inside the book, I invite you to check it out.
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Top reviews from the United States

Danny Crayton
5.0 out of 5 stars Excellent read
Reviewed in the United States on August 27, 2023
Verified Purchase
helps to frame the variables to improve your approach to digital strategy and understand the importance of each stage to develop and execute
One person found this helpful
Helpful
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Arek Dvornechuck
5.0 out of 5 stars An strong resource for marketers!
Reviewed in the United States on January 18, 2023
This is a heavy, well-researched resource for marketers.

It provides basically everything you need no matter what business/industry you're in. Including different types of strategies and countless tactics, that you can use when it comes to marketing your business.

You can read it selectively, and come back to the parts that apply to your specifically, or rather the ones you want to start with.

PS. I had the pleasure of interviewing Simon on my podcast, On Branding Podcast, so if you want to get an overview of what's inside the book, I invite you to check it out.
Customer image
Arek Dvornechuck
5.0 out of 5 stars An strong resource for marketers!
Reviewed in the United States on January 18, 2023
This is a heavy, well-researched resource for marketers.

It provides basically everything you need no matter what business/industry you're in. Including different types of strategies and countless tactics, that you can use when it comes to marketing your business.

You can read it selectively, and come back to the parts that apply to your specifically, or rather the ones you want to start with.

PS. I had the pleasure of interviewing Simon on my podcast, On Branding Podcast, so if you want to get an overview of what's inside the book, I invite you to check it out.
Images in this review
Customer image
Customer image
One person found this helpful
Helpful
 Report
Danny E. Casady II
3.0 out of 5 stars Missing many pages
Reviewed in the United States on April 13, 2023
Verified Purchase
I was very excited to get this book. But when I opened the cover, the first page was page 165. Returning.
2 people found this helpful
Helpful
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BadGuidance
3.0 out of 5 stars Missing pages
Reviewed in the United States on December 29, 2022
Verified Purchase
The book is very solid... outside of the 36 pages I didn't get with it.
Customer image
BadGuidance
3.0 out of 5 stars Missing pages
Reviewed in the United States on December 29, 2022
The book is very solid... outside of the 36 pages I didn't get with it.
Images in this review
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5 people found this helpful
Helpful
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Coral Taylor
1.0 out of 5 stars Starts at the end
Reviewed in the United States on May 9, 2023
Verified Purchase
With out getting a chance to read the contents, this book started at page 325 was there no type of quality control in the putting/binding of the pages
Customer image
Coral Taylor
1.0 out of 5 stars Starts at the end
Reviewed in the United States on May 9, 2023
With out getting a chance to read the contents, this book started at page 325 was there no type of quality control in the putting/binding of the pages
Images in this review
Customer image
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Top reviews from other countries

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Andre Silva
5.0 out of 5 stars Excelente livro para quem precisa se atualizar
Reviewed in Brazil on January 30, 2024
Verified Purchase
Excelente livro para quem precisa atualizar suas visões de marketing presas a um passado analógico.
Uma leitura consistente e concisa ao mesmo tempo!
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Dave1
3.0 out of 5 stars It's OK as introduction
Reviewed in the United Kingdom on November 19, 2023
Verified Purchase
I think the latest Dave Chaffey and Co. book (2022 or 2023?) digital marketing book has more of the much needed "how to" rather than "why". Still quite complicated and at about 500 or so pages a bit long. Taken me about a month and i'll need to read a lot of it again and take notes. As things are changing fast, you might want to wait for the next edition of the Chaffey book. I don't know when that is but it's also likely to be quite expensive. Good used current one about £50 already.
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