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Entrepreneurship for Dummies Paperback – October 16, 2000

by Kathleen Allen (Author)

4.5 85 ratings

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Entrepreneurship For Dummies (For Dummies (Business & Personal Finance))
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Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, test distribution, and create a business plan. Discover how to find the best legal structure, business model, organization plan, marketing plan, and financial plan.

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Editorial Reviews

From the Inside Flap

Praise for Entrepreneurship For Dummies^® "A fantastic way to learn everything you need to know about successfully starting and operating your own business." Karen E. Klein, Small Business Advice Columnist, Los Angeles Times "If you were born to be an entrepreneur (not everyone is), this book can help you succeed." Joe Coulombe, Founder, Trader Joe's Company

Discover the secrets of a winning business plan

Get tips on attracting angel investors

The fun and easy way to turn your great idea into a money-making startup You've got a terrific idea for a new business. But how do you turn it into reality? This friendly guide can help. Packed with practical information and great advice, it shows you step-by-step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign.

Discover how to: Brainstorm a business concept Draft a business plan Put together a startup team Choose the best legal structure Market yourself Manage growth and change

Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers

From the Back Cover

Praise for Entrepreneurship For Dummies^® "A fantastic way to learn everything you need to know about successfully starting and operating your own business." ? Karen E. Klein, Small Business Advice Columnist, Los Angeles Times "If you were born to be an entrepreneur (not everyone is), this book can help you succeed." ? Joe Coulombe, Founder, Trader Joe's Company

Discover the secrets of a winning business plan

Get tips on attracting angel investors

The fun and easy way^? to turn your great idea into a money-making startup You've got a terrific idea for a new business. But how do you turn it into reality? This friendly guide can help. Packed with practical information and great advice, it shows you step-by-step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign.

Discover how to: Brainstorm a business concept Draft a business plan Put together a startup team Choose the best legal structure Market yourself Manage growth and change

Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily^? e-mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers

Product details

Publisher ‏ : ‎ For Dummies; 1st edition (October 16, 2000)
Language ‏ : ‎ English
Paperback ‏ : ‎ 388 pages
ISBN-10 ‏ : ‎ 0764552627
ISBN-13 ‏ : ‎ 978-0764552625
Item Weight ‏ : ‎ 1.3 pounds
Dimensions ‏ : ‎ 7.5 x 0.88 x 9.25 inches

Best Sellers Rank: #896,183 in Books (See Top 100 in Books)
- #5,247 in Entrepreneurship (Books)
- #9,776 in Economics (Books)

Customer Reviews:
4.5 85 ratings

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Kathleen R. Allen

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Kathleen Allen has spent her career in the world of startups in one form or another: as an entrepreneur, educator, consultant, speaker, and author. She has written more than 15 books in the field of entrepreneurship and technology commercialization including the leading texts Launching New Ventures, 6th Ed. and Entrepreneurship for Scientists and Engineers. Allen co-founded several companies, now serves as an investor and adviser to startups, and is on the board of directors of a NYSE company. A frequent speaker at business events, she speaks about startup strategy and how to effectively innovate and commercialize new technologies.

Allen’s desire to bring the empowering mindset and skills of entrepreneurs to anyone who wants to take charge of his or her career and life has led to a small eBook series with co-author Peter Economy, Common Sense for Uncommon Times, soon to be published on Amazon. Allen has appeared in The Wall Street Journal, Business Week, Forbes, The Associated Press, and Bloomberg, among other publications. Her blog site, The Venture Edge, with business writer Peter Economy, offers no-nonsense commentary and advice to entrepreneurs.

Dr. Allen is a Professor of Entrepreneurship and Technology Commercialization at the University of Southern California and is the founding director of the USC Marshall Center for Technology Commercialization. Her husband is an entrepreneur and they have four grown children; two are entrepreneurs.

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Understanding Business and Entrepreneurship

Reviewed in the United States on February 11, 2021

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I wanted to read Entrepreneurship for Dummies because I wanted to grasp business from the professional side. Although I have done a lot of studies on business before, it was mostly from the executive side. So, I wanted to read this as an expansion to what I already know. I thought it pretty attention grabbing and very explanatory on the essentials. It covers everything from set objective to shooting business development with IPO's and internet marketing. It explains the importance of targeting the profitable customer niche in service and distribution companies. It covers why some business ideas are more profitable than others and why some ideas could lead to failure. This book also makes an interesting statement on what to do when its time to expand and why a plan is so crucial to success.

One person found this helpful

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Rmcgill45

Great tool

Reviewed in the United States on April 19, 2021

Verified Purchase

I loved the information in it. It made difficult concepts easier to understand!

One person found this helpful

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Placeholder

GOOD BOOK FOR PEOPLE WHO HAVEN'T A CLUE ABOUT STARTING A BUSINESS!

Reviewed in the United States on August 21, 2013

Verified Purchase

I BOUGHT THIS BOOK FOR A FRIEND WHO WANT TO START A BUSINESS, BUT DOEN'T KNOW WHERE TO BEGIN. HE TOLD ME HE READS IT FAITHFULLY AND NOW HAS MANY NEW IDEAS. THAT'S A GOOD THING!

One person found this helpful

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Jose Leonardo Ferrufino

Nice book good stuff

Reviewed in the United States on March 28, 2013

Verified Purchase

This is the type of book that everybody should read. Opens up your brain and clarifies many doubts regarding business.
very easy to read and digest

One person found this helpful

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barry

Five Stars

Reviewed in the United States on November 9, 2014

Verified Purchase

It's impossible to fail with this book.

Reviewed in the United States on November 16, 2010

Verified Purchase

I live in Sweden and it got here in less than a week. Very good condition like the title said.

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Frank Polanco

Great if you dont have a degree in business

Reviewed in the United States on March 21, 2009

As I wrote in the title of my review, this book is intended for people like me who has almost no knowledge or skills in business. I say this because I have a degree in civil engineering, and from that point of view I can say that for competing in a tough market full of changes, you at least need to have an idea of what you'll be facing and how to face it, and for that matter you have to be prepared. I'm not saying that this books says it all, instead it tries to give you a new mentality and a good approach for facing the challenges that can turn your ideas into disasters.

When I first saw this title I had no idea of the meaning of the word "Entrepreneurship", cause I'm a spanish speaker, but more important is that I was getting ready to read "business plans for dummies", but then I realized that in order to succeed I not only needed a terrific business plan, also I needed to have that way of thinking I told you about. But this book is not only about acquiring a new mentality, it is also very technical cause the book develop within it chapters the basics of doing something very very important that I realized not many people know about, which is doing a feasibility analysis. This should be the first step before starting to make a business plan, cause no matter how good your plan is, if a business is not viable it will fail anyways.

Finally, I have to say that starting businesses is not an easy task, you'll not only need an open-creative mind, you'll also have to be strong-objective for not getting other peoples opinions or your own desires get in the way, cause otherwise your efforts wont mean anything.

8 people found this helpful

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epl53078

Didn't meet my needs

Reviewed in the United States on July 13, 2007

Verified Purchase

I guess I bought the wrong book. This book started from scratch, as if I didn't even have an idea what kind of business I wanted to start. That certainly wasn't my case-I'm starting a video game company, I've got a team, we have a concept, and we know how much it will cost. All we have to do now is make it more attractive to investors, which, sadly, this book focuses very little on.

If you are wanting to start your own business just for the sake of starting a business, this book is for you. It has an entire section on going through the decision making process of what kind of business to start, researching how to make your product the most marketable it can be during the design process, etc., and will start you on your way.

If, on the other hand, you are like me, and you already have a great idea, and what you want to do is create the business for the sake of promoting that idea or product or whatever(which I suspect there are more of us out there than those described above), then this book will not serve you. It has very little in the way of acquiring capital-in fact what little it does have is better covered in the book "Raising Capital for Dummies,"(which I also own), and even still, most of that is focused more on how to cut your costs, or telling you that most entrepreneurs use their personal savings without any helpful hints about what to do if you're already living paycheck to paycheck and have no savings, nor does it really present feasible options if you've already reduced your expense projections as low as they can go without compromising the original concept.

All in all, I think those most likely to buy a book called "Entrepreneurship for Dummies" are unfortunately not likely to be served by the material covered in this book. I suspect those who want to create a new business just for the sake of creating a business already went to business school, have a business degree, and already know the capitalist principles covered here, and those that don't have all that background are only interested in creating a business to make their idea succeed, in which case they don't need an entire third of the book devoted to deciding your concept based on market research and then another third to tell you you're going to need to use your personal savings that you don't have to begin with.

24 people found this helpful

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