This book caught my attention from the very beginning and held on to it to the end, which is hard to do in this information overload world. It was so informative with practical real life examples all while being entertaining. There are so many easy changes I can make in my business to implement these useful strategies and make my services and products more attractive and relevant. It’s all psychology, and when you understand that, you can stop pounding your head against the wall. Even modifying a few words I use have brought results.
A truly great read that makes clear points and offers easy solutions for any business.
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From the Publisher
Making Money Just Got a Whole Lot Easier
Discover How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
But don't just take my word for it. Read the testimonials!!!
Based on hundreds of ordinary products and pitches that were transformed into blockbusters with simple changes to how they were named or described,
this book has proven valuable and mind-blowing to thousands of entrepreneurs and marketing experts who have read and applied these marketing power-tools.
Take a look inside this book. I believe you will find it to be one of the most important marketing books you have ever experienced.
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Reviews with images
A unique reference book with helpful resources for all!
The author has a fascinating way of teaching the reader how to be successful in marketing. The use of the Right Brain thinking strategy or "Brain Glue" is shown to help future consumers retain the information in a positive way through emotional selling and behavioral management. This amazing process could be a major tool for success!The focus of connecting with certain groups of people or "the right tribe" depending on the reader's marketing goals in order to establish an emotional connection is shown by the author to be an essential part of succeeding in today's business world.Both the author's personal story, and the detailed examples of other individual success stories including those of celebrities are extremely helpful in establishing a personal relationship with their readers which helps to keep them engaged in the subject matter as well as intriguing them in learning more as they read further and retaining the information upon finishing.An excellent book that could be used as both a textbook for marketing classes and a valuable reference tool for anyone from lawyers, to political workers, to non-profit organizations, to an individual who is interested in starting their own business. Fantastic read!
Top reviews from the United States
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Reviewed in the United States on April 23, 2023
Reviewed in the United States on July 8, 2023
Reviewed in the United States on June 22, 2023
Right from the beginning they make the book approachable by letting you know they listened to feedback and updated the title. Then they follow up with a funny parenting story that’s also relatable. It’s off to a great start and it’s already got me thinking differently.
Some of it I know and it helps me either back up my knowledge or enhance it. I’m enjoying the way it is written and progressing through it is pleasant. I’m an avid reader but sometimes these types of books are just horribly dry reading. This seems very engaging and pulls you forward.
Some of it I know and it helps me either back up my knowledge or enhance it. I’m enjoying the way it is written and progressing through it is pleasant. I’m an avid reader but sometimes these types of books are just horribly dry reading. This seems very engaging and pulls you forward.
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Reviewed in the United States on February 13, 2023
Great Advice to Make Your Marketing Ideas Solid
Reviewed in the United States on February 13, 2023
This is a must read for anyone who wants to be successful in business and make their ideas stand out. The book discusses fourteen strategies of persuasion that are detailed, yet easy to follow. I recommend taking notes and highlighting while you’re reading it. Through simple behavior tools, you can advance your marketing skills and techniques for success. The book brings heightened awareness toward simple methods of wording complicated topics, to elicit a response from your audience. Gaining trust is key toward gaining clients and prospects. Catchy phrases can do just that! Adding humor or rhyming are just some few examples of making your phrase stand out. The goal is to deliver a message that sticks and attracts your audience. I love all the well-known examples the author refers to. Another bonus is you get a free action guide through the website. Lots of great tools here!
Reviewed in the United States on February 13, 2023
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Reviewed in the United States on February 15, 2023
Reviewed in the United States on February 23, 2023
The focus of connecting with certain groups of people or "the right tribe" depending on the reader's marketing goals in order to establish an emotional connection is shown by the author to be an essential part of succeeding in today's business world.
Both the author's personal story, and the detailed examples of other individual success stories including those of celebrities are extremely helpful in establishing a personal relationship with their readers which helps to keep them engaged in the subject matter as well as intriguing them in learning more as they read further and retaining the information upon finishing.
An excellent book that could be used as both a textbook for marketing classes and a valuable reference tool for anyone from lawyers, to political workers, to non-profit organizations, to an individual who is interested in starting their own business. Fantastic read!
A unique reference book with helpful resources for all!
Reviewed in the United States on February 23, 2023
The author has a fascinating way of teaching the reader how to be successful in marketing. The use of the Right Brain thinking strategy or "Brain Glue" is shown to help future consumers retain the information in a positive way through emotional selling and behavioral management. This amazing process could be a major tool for success!Reviewed in the United States on February 23, 2023
The focus of connecting with certain groups of people or "the right tribe" depending on the reader's marketing goals in order to establish an emotional connection is shown by the author to be an essential part of succeeding in today's business world.
Both the author's personal story, and the detailed examples of other individual success stories including those of celebrities are extremely helpful in establishing a personal relationship with their readers which helps to keep them engaged in the subject matter as well as intriguing them in learning more as they read further and retaining the information upon finishing.
An excellent book that could be used as both a textbook for marketing classes and a valuable reference tool for anyone from lawyers, to political workers, to non-profit organizations, to an individual who is interested in starting their own business. Fantastic read!
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Top reviews from other countries
J. Bond
It's Easy to Understand Why Famed Author Jack Canfield Called This Book "Mind-Blowing"
Reviewed in Canada on June 16, 2023Georg
Get your creative thinking unstuck with this book
Reviewed in Canada on September 7, 2023