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Innovation in Pricing: Contemporary Theories and Best Practices 2nd Edition, Kindle Edition
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.
This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through cutting-edge academic research and best practice case studies from leading academics, business practitioners and consultants in pricing.
The second edition has been fully revised and updated according to the latest developments in pricing, with:
- revisions to all chapters
- new chapters, including a chapter on business model and pricing model innovation
- a new introduction that makes explicit just what strategic pricing can do for your organization.
This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.
- ISBN-13978-1138738256
- Edition2nd
- PublisherRoutledge
- Publication dateAugust 8, 2017
- LanguageEnglish
- File size16684 KB
Editorial Reviews
About the Author
Product details
- ASIN : B08R18Z5LN
- Publisher : Routledge; 2nd edition (August 8, 2017)
- Publication date : August 8, 2017
- Language : English
- File size : 16684 KB
- Simultaneous device usage : Up to 4 simultaneous devices, per publisher limits
- Text-to-Speech : Not enabled
- Enhanced typesetting : Not Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Sticky notes : Not Enabled
- Print length : 424 pages
- Customer Reviews:
About the author
Andreas Hinterhuber is a Associate Professor of Marketing at Ca' Foscari University of Venice. He mainly thinks and writes about pricing.
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Hans H.Hinterhuber
Professor Emeritus, University of Innsbruck School of Management
Chairman, Hinterhuber & Partners, Strategy/Pricing/Leadership Consultants