“Many organizations and leaders talk about organizational culture at great lengths but don’t quite know what it means. In ReCulturing, Melissa Daimler reboots the diluted and vague definitions of organizational culture and reframes it as something we ‘do’ rather than something we ‘have.’ This is a must-read for leaders grappling with the question of how to truly build and sustain a great culture.”
—Chip Conley, New York Times bestselling author, Former Airbnb Strategic Advisor, founder of Modern Elder Academy

“In her insightful new book, Melissa Daimler shows how to nurture and grow a thriving culture through behaviors, processes, and practices that align with your ‘values on the wall.’ Having worked with both successful and spectacularly unsuccessful high-profile companies, Melissa knows firsthand what works and what doesn’t. She even includes a final chapter on how to ‘re-culture’ your own life. This book is a must-read for anyone with a role in shaping organizations.”
—Ken Blanchard, coauthor of The New One Minute Manager® and Simple Truths of Leadership

“ReCulturing is for any leader looking to create or evolve an organizational culture that is healthy, purpose-driven, and strategically valuable. Melissa shares hard-won wisdom about what culture really is and how to connect it to strategy, purpose, and learning.”
—Tony Bingham, President and CEO, ATD

“We leveraged ReCulturing at Pixar as we connected our values and leadership behaviors to our creative content and how we lead at Pixar. This book is filled with examples, stories, and a road map for how to implement it in your organization.”
—Reema Batnagar, Chief People Officer, Pixar

“Almost every leader I know is questioning what organizational culture looks like in today’s hybrid workplace and Melissa Daimler’s ReCulturing could not have come at a more pivotal time. ReCulturing offers a roadmap for companies in all stages—from startups who are designing culture for the first time to larger, global companies wanting to evolve their culture with their business.
--Heidi Roizen, Partner, Threshold Ventures

“Melissa provocatively invites both culture and strategy to eat breakfast together instead of the infamous suggestion for culture to eat strategy. These two work together along with purpose. ReCulturing helps us understand the importance of these linkages—purpose, strategy, and culture—and how they can work together to drive organization and employee success.”
—Brenda Sugrue, Global Chief Learning Officer, Ernst & Young

“At the heart of good management is a good relationship. Even though relationships don't scale, culture does. When a leader cares personally about each direct report and so challenges them directly, they model radical candor and build a positive culture. Melissa has been at some companies where this happened--and she's also been through the school of hard knocks. She distills her learnings so you can learn the easy way what she had to learn the hard way.”
--Kim Scott, author of the New York Times bestseller Radical Candor and Just Work

“Melissa Daimler is one of the most experienced and adept organizational culture wrestlers on the planet. She has seen the good, the bad, and the ugly first-hand during her remarkable career. ReCulturing is packed with proven solutions for bolstering performance and humanity. It is the most useful book I have ever read about how to launch, sustain, and repair an organizational culture.”
--Robert I. Sutton, Stanford professor and New York Times bestselling author of seven books including The No Asshole Rule and Scaling Up Excellence

“Designing and building an organizational culture starts with leaders. ReCulturing is the playbook for developing both strong, healthy cultures and emotionally agile leaders.”
--Susan David, #1 Wall Street Journal bestselling author of Emotional Agility and award-winning Harvard Medical School psychologist

“As leaders examine what organizational culture looks like in today’s hybrid workplace, ReCulturing couldn't have come at a better time. This book is a road map for companies in all stages—from startups to global enterprises—that want to build a successful, high-impact workplace in which employees thrive.”
—Dorie Clark, Wall Street Journal bestselling author of The Long Game and executive education faculty, Duke University Fuqua School of Business

“ReCulturing presents several seminal ideas. It is a gripping playbook for both executives and entrepreneurs. The ideas are relevant for well-established firms and the newest startups. It connects culture with strategy, purpose, and learning in a way not done before, beyond pool tables, free sushi, and donuts. This identifies the practical steps to build a culture that positively impacts all stakeholders.”
—Jack Zenger, CEO, Zenger Folkman, and bestselling author of The New Extraordinary Leader

“When employees assess whether to stay with a company, a leading factor tends to be the culture. Unfortunately, many leaders only have vague definitions or ideas of what culture really is and how to impact it. In Reculturing, Melissa Daimler offers a reframe about culture and provides the modern playbook for building a workplace in which employees have a meaningful experience and the organization has impactful results.”
—Mazen Rawashdeh, Senior Vice President, CTO, eBay

“Melissa Daimler dares us to reset our mindset about culture. Teasing out compelling learnings from more than 25 years of experience, ReCulturing digs deep into the core principles and beliefs of great cultures and provides a practical road map to success.”
—Brian J. Miller, EdM, Chief Talent, Diversity and Inclusion Officer, Adobe

“We don’t have culture, we make culture. As we all look to navigate this next era of work, Melissa writes a timely and important book that will help us reframe what culture should be in today’s workplace.”
—Katie Stanton, Founder and General Partner, Moxxie Ventures

“In ReCulturing, Melissa takes on the amorphous world of organizational culture and provides a practical approach to continuously examining and revising culture to support business success. She provides extremely useful tools, examples, and road maps—taking the mystery (and frustration) out of culture work—making this a valuable resource for leaders and HR experts alike.”
—Karen May, former Vice President of People Development, Google

“The richness of Melissa Daimler’s examples from companies like Adobe, Twitter, and WeWork make this a captivating read as well as a brilliantly applicable guide to defining the specifics of a workplace culture.”
—Bruce Daisley, former Vice President, Twitter, and bestselling author of Eat Sleep Work Repeat

“ReCulturing is right on target about defining a process of building your organization’s culture to gain competitive advantage. As technologies, markets, and economies change, every company must define its culture to achieve its strategy and to attract talent. The competition for talent is the new firing line of competition, and Melissa Daimler provides a road map to win in this competition.”
—Lawrence Miller, author of Getting to Lean-Transformational Change Management

ReCulturing has made Melissa a culture-shaping Sherpa at scale. As leaders most of us acknowledge that a great culture is the ultimate value proposition to acquire and keep the best talent and yet many of us fail at it. Most often we just don’t know how. ReCulturing will guide you to success. Regardless of what role you occupy in your organization this book is for you. I cannot recommend ReCulturing more highly. It is a must-have.”
--William (Bill) Adams, CEO and Cofounder Leadership Circle, coauthor of Mastering Leadership and Scaling Leadership

“Culture is vital for organizational success and is something that is constantly shifting and changing. The most effective leaders are intentional and proactive with how they shape culture. This book offers insights, strategies, and a practical guide for how to do just that. Every leader I know should read this book.”
--Dr Rebecca Newton, Organizational Psychologist, CEO, CoachAdviser; Senior Visiting Fellow, London School of Economics and Political Science

“Organizational culture starts with each of us. In ReCulturing, Melissa helps us understand the importance of ensuring our own ‘personal cultures’ are set before we lead the organizational one.”
—Ajeet Singh, founder, 2X Unicorn, and cofounder and executive chairman, ThoughtSpot

“I have always believed that the path to happiness is to have meaningful work and meaningful relationships. Culture helps employees have both, yet too many leaders still don't know how to create and build culture. Melissa gives us a practical playbook to finally understand how to do that.”
—Colleen Berube, CIO, Zendesk

“Melissa’s stories and tools are a masterful tour de force. Based on her personal experience at iconic firms (Adobe, Twitter, WeWork, Udemy) and drawing on insights and stories from leading firms, she Redefines Culturing: as a verb not a noun—less piecemeal and fragmented events, but as sustained connections and systems of behaviors, processes, and practices; less mystical and random, and more learnable and doable. A must read-and do! —for any business leader”.
--Dave Ulrich, Rensis Likert Professor, at Ross School of Business, University of Michigan;
Partner, The RBL Group

“Culture remains one of the most important and confusing topics in business. Melissa’s book makes this topic real, actionable, and is filled with fascinating examples. This is a book every leader can learn from.”
--Josh Bersin, global industry analyst

"ReCulturing is a valuable resource for helping us navigate the next era of work. It will help you define, build and scale culture in your company. Melissa offers us a practitioner's approach combined with relatable stories in a company culture playbook we need right now."
—Karen Wickre, founder, KVOX Media Services, and author of Taking the Work Out of Networking