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Fearless: Wilma Soss and America's Forgotten Investor Movement Hardcover – August 30, 2022

5.0 5.0 out of 5 stars 6 ratings

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Shareholder activist Wilma Soss rocketed to fame in the 1950s fighting for the rights of the individual investor. But over the years, her legacy was almost forgotten.

Based on archival documents, this is the true story of how a disparate group of activist investors-from a PR star to a Holocaust survivor-found each other and became the advocates Fortune 500 management loved to hate.

Soss and her band of activists, including the incomparable Evelyn Y. Davis, leveraged the media to promote the rights of small shareholders. The idea was simple: buy one share of stock to gain access to shareholder meetings and remind management whom they really serve.

These "corporate gadflies" were determined to speak their minds, even if it meant bringing their own megaphones or being dragged out of public meetings. But their message was undeniable, and ultimately changed corporate America for the better. Increased opportunities in the workplace, improved shareholder voting rights and greater corporate transparency were just some of the reforms Wilma Soss and her Federation kicked off in the post-war era.

If you're looking for the intellectual heritage of 2021's WallStreetBets phenomenon or the reason Fearless Girl stands as a symbol of American optimism today, look no further than the life, times and efforts of the fearless shareholder activist, Wilma Soss.

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Editorial Reviews

Review

I strongly believe that capitalism works, and that it can work for anybody and everybody. Wilma Soss believed it too and advocated for every shareholder. This book captures the rich history of her life and life's work. It's a must read for anyone who believes in our market system. The world belongs to risk takers, and Wilma Soss was one of them! - Ken Langone, co-founder, The Home Depot and author of I Love Capitalism

If you don't know about Wilma Soss then you should, and the best way to do that is to read Traflet and Wright's new book. A corporate gadfly, broadcast journalist, and first-rate economic prognosticator, Soss was a pioneer for women's rights. She was the original "Woman of a Million Words" in an era when women's voices rarely got heard in boardrooms or on the airwaves. Her story is one that needs telling now at a time when we need strong role models to help inspire us. The authors bring her back to life, and then some. - Simon Constable, financial commentator and coauthor of The Wall Street Journal Guide to the 50 Economic Indicators That Really Matter

Fearless leaves the reader energized to continue Wilma Soss' efforts. Wilma leveraged her savvy PR and journalism skills to forge a "road not taken"; a pioneer in advocating for Social and Governance of today's "ESG"; relentlessly fighting for skilled women on corporate boards, corporate accountability, financial literacy for all, women's shareholder rights and their financial empowerment. Traflet and Wright pack the book with exciting scenes of intense shareholder meetings, animated corporate gadflys and enlightening statistics. - Allison Adams, former Managing Director and Publisher of the Institutional Investor Journals including The Journal of Portfolio Management

Janice Traflet and Robert Wright's new book is an entertaining, fast-paced account of one of the unsung heroes of the modern American economy, Wilma Soss, who fought for shareholder rights and womens' economic empowerment across much of the twentieth century. As demands for corporate social responsibility and diverse business leadership again come to the fore, it's high time to rediscover this trailblazing activist, "gadfly," and journalist. Highly recommended. - Harwell Wells, corporate governance expert and law professor, Temple University

The book seamlessly combines financial history, Hollywood, Broadway, shareholder activism, and women's issues in a way that illuminates the past and contributes to current debates. The authors provide a multifaceted and realistic portrayal of many of the struggles for equality and inclusion in 20th century America. Delve into it. You will not be disappointed. - Sonali Garg, economics Ph.D. and financial historian based in India.

About the Author

Policy historian Robert E. Wright (Ph.D., SUNY Buffalo) has (co)authored 24 books, including The First Wall Street (Chicago 2005), One Nation Under Debt (McGraw Hill 2008), and The Wall Street Journal Guide to the 50 Economic Indicators That Really Matter (HarperCollins 2011). He taught courses in business, economics, and policy at Temple, Virginia, New York, and Augustana universities before joining the American Institute for Economic Research in January 2021. He has appeared on C-SPAN, Fox Business, and other broadcast outlets and been featured in Barron's, Los Angeles Times, New York Times, Wall Street Journal, and Washington Post.

Business historian Janice M. Traflet (Ph.D., Columbia University) explores in her research many facets of Wall Street history, especially how ordinary citizens have interacted with the securities markets over time. She is the author of the well-acclaimed book A Nation of Small Shareowners (Johns Hopkins), in addition to numerous articles in journals such as Business History, Journal of Business Ethics, Journal of Cultural Economy and Essays in Economic and Business History. She serves on the Financial History editorial board, in addition to the board of the Economic and Business History Society. She teaches in the Freeman College of Management at Bucknell University.

Product details

  • Publisher ‏ : ‎ All Seasons Pr (August 30, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 271 pages
  • ISBN-10 ‏ : ‎ 1958682306
  • ISBN-13 ‏ : ‎ 978-1958682302
  • Item Weight ‏ : ‎ 1.27 pounds
  • Dimensions ‏ : ‎ 6.25 x 1 x 9.25 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 6 ratings

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5 out of 5 stars
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Top reviews from the United States

Reviewed in the United States on January 16, 2023
I thoroughly enjoyed reading this book! I am well-educated in the financial markets, love history, and had never heard of Wilma Soss or her investor movement before reading this book. I have a background in corporate governance and, of course, a company's board is a critical component of the company's corporate governance system, so this book was particularly interesting to me.
This book is very well-written, and I really enjoyed how it tells a story by "remembering" history that includes women whose actions changed corporate board structures; companies responded to Soss and put women on their boards. But the book is not a dry accounting of facts, it also intertwines the personalities, personal histories, and personal struggles of the proponents giving the reader a sense of the "why" Soss and her compatriots took on the challenges they did with the passion that they had.
Overall it is a great read for anyone interested in the history of the stock market, corporate governance, or board member selection.
Reviewed in the United States on October 2, 2022
I can’t believe I never heard of Wilma Soss until I read this book. An amazing woman who showed incredible courage - and creativity - to demand change. Love finding stories about women who forged paths for other women. Highly recommend
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Reviewed in the United States on October 10, 2022
What a riveting biography! A woman ahead of her time! As as millionaire, business owner, women's financial and economic rights advocate, we women in the 21st century owe her a magnitude of gratitude!
Reviewed in the United States on September 21, 2022
Inspiring true story! Gifting this book to my nephew as he enters the Wall Street world!
4 people found this helpful
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