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Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer Paperback – May 28, 2020

by Alec Hanson (Author)
4.7 4.7 out of 5 stars 30 ratings
See all formats and editions
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The real estate game moves fast and mortgage professionals need to keep up. As more and more home buyers sidestep local professionals in favor of online services, mortgage professionals dependent on referrals can be left with no business in sight. Seasoned mortgage pros and those entering the business for the first time need these critical secrets to maximizing success and generating new loan opportunities.

Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn:
  • How to build vital brand visibility online to generate influence in your community.
  • Why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram so you don’t miss a lead.
  • The 10-step checklist you need to get more quality online reviews.
  • How to become a legendary lead master with proven systems designed to convert opportunities to sales!
  • The entire roadmap on how to create an unforgettable customer experience from the first call.
Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility in easy steps. With these smart solutions, your traditional sales business will thrive in the new real estate landscape.
Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Publication date
    May 28, 2020
  4. Dimensions
    5.5 x 0.64 x 8.5 inches
  5. ISBN-10
    1734578300
  6. ISBN-13
    978-1734578300
  7. See all details
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Editorial Reviews

About the Author

Alec Hanson is a contemporary leader in the mortgage industry with over 15 years of proven experience and expertise. He began his career in origination in 2004 and grew a successful branch network in Orange County, California funding over one billion dollars as a branch in 2010. In addition, over his career he's received numerous awards, including 2004 Rookie of the Year by Scotsman's Guide and HouseWire's Rising Star award in 2017 and 2019. Alec is currently Senior Vice President of Production for loanDepot(R) where he oversees approximately four billion dollars in annual production. He authored loanDepot's Modern Lending Playbook, which empowers traditional mortgage professionals to adapt their skill sets to modern markets. Alec lives in Costa Mesa, California with his wife of 15 years, Erica, and kids, Phoenix and Scarlett. He is also a self-proclaimed comic book nerd, online gamer, and avid CrossFitter at the gym he founded in 2008. Find him on YouTube or at AlecHanson.com, or check out his Modern Lending podcast to learn more.

Product details

  • Publisher ‏ : ‎ Modern Spartan (May 28, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1734578300
  • ISBN-13 ‏ : ‎ 978-1734578300
  • Item Weight ‏ : ‎ 11.7 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.64 x 8.5 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 30 ratings

About the author

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Alec Hanson

Alec Hanson

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Alec Hanson is a contemporary leader within the Mortgage Industry. Constantly striving to improve, he began his career in origination in 2004 funding over $85M and was named Rookie of the Year by Scotsman’s Guide. Every subsequent year Hanson landed on Scotsman’s Top 200 Originator list finishing his best year at $185M. From there Hanson began coaching and growing a successful branch network in Orange County with his peak year in 2010 funding over $1B at the branch level. Hanson has received HouseWire’s Rising Star award both in 2017 and 2019 and currently serves as Senior Vice President of Production for loanDepot for the Pacific Southwest Division overseeing approximately $4B in annual production. A dynamic coach and thought leader Hanson believes in leading and coaching within the trenches of the business, loves leading originators across the country, and is the author of loanDepot’s Modern Lending Playbook. A strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professionals skill sets into the modern era. Alec is married to his beautiful wife of 14 years, Erica, and is the proud dad of Phoenix (8 years old) and Scarlett (5 years old). He can be found on IG rocking the #dadlife hashtag most nights and weekends.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
30 global ratings

Top reviews from the United States

Blaine A. F.
5.0 out of 5 stars One of the best books for ALL pros, regardless of industry!
Reviewed in the United States on June 8, 2023
Verified Purchase
I had been following Alec Hanson on LinkedIn for some time and found his content really insightful. Found out he wrote this book and decided to give it a read/listen (I'm not even from the mortgage industry! That's how informative his content is!)

Alec is a consummate professional with great insight into psychology, human behavior, relationship building, marketing, systems building, digital marketing, brand building, and a host of other areas.

The book is a deep, but fun, dive into the world of digital marketing and branding, local marketing, referral building, acquiring and managing leads, prospecting, relationship building, customer experience, audience building, and developing your influence!

I don't care what industry you're in, if any part of what you do falls into any of the categories above, this one is worth every penny. My guess is that the minuscule investment will net a 1000X return within the first year, easily.
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Patton Gade
5.0 out of 5 stars MUST HAVE for ANY Mortgage PROFESSIONAL
Reviewed in the United States on June 8, 2023
Verified Purchase
The media could not be loaded.
 Exceptional book for ANY mortgage professional (new or seasoned) who wants to maximize on their income potential and implement creative strategies for OPTIMAL success. Believe it or not, even if you consider yourself a TOP producer, this book will reveal your blind spots! We all have them… let’s just be real and humble! This books helps bring clarity, as well as a fresh vision for success, that you may not have known you needed. It highlights the strategies that matter most within your PERSONAL network. It is a TOOL and resource that acts like an insurance policy to make sure you (or someone on your team) isn’t missing out and loosing profitability because of something you are NOT doing. The title speaks for itself- Don’t get “Bypassed”! Please watch my video review for additional commentary.
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Gayle
5.0 out of 5 stars Change or be phased out
Reviewed in the United States on June 2, 2022
Verified Purchase
This book is right on point. When I started in the mortgage business digital marketing wasn’t even an option. It didn’t exist. The steps provided in this book will walk you through getting your digital footprint moving in the right direction. And these steps will work for most any profession. Alec is the real deal. Plus, the proceeds from the book go to an organization that assists veterans and their families. Implement the steps to improve your skills to become an originator that can function and grow in a digital world.
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Ron Stroup
5.0 out of 5 stars motivated me to get serious about my digital brand
Reviewed in the United States on March 9, 2022
Verified Purchase
After 23 years in the business I really felt that I was losing opportunities from my traditional referral sources. I knew I had to engage more directly with potential clients. Alec knocked it out of the park with Bypassed and his Modern Lending Playbook. I have been able to execute his guide to grow my social media followers and finally build my digital brand. I am still in the infancy stage, but excited for this next chapter in my career.
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DTorr85
5.0 out of 5 stars Absolute gold of a find!
Reviewed in the United States on December 1, 2022
Verified Purchase
Some people are literally charging hundreds of dollars for teaching you the information directly from this book! So price wise this book is worth its weight in gold! Will be purchasing more of these books for my team as stocking suffers. Thx!
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christopher j medellin
5.0 out of 5 stars Must read for anyone in Mortgage
Reviewed in the United States on July 1, 2020
Verified Purchase
If you are in mortgage this is a must read. Alec is not only a coach, mentor, and leader he is a practitioner of what he’s teaching. This book is fun and a great resource guide to helping you take your business to the next level !
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Phil Treadwell
5.0 out of 5 stars Great info for mortgage pros!
Reviewed in the United States on July 29, 2020
Verified Purchase
Alec is one of the industry's best, and this book breaks down what modern mortgage professionals need to do to be successful in today's market environmen! Definitely a book I will recommend to my team and to others in the industry!
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lisa moriello
5.0 out of 5 stars A must read for all loan officers!
Reviewed in the United States on November 8, 2020
Verified Purchase
New or old to the lending industry , Alec outlines the tools to keep you relevant and trending in this market.
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