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$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2) Kindle Edition

by Alex Hormozi (Author) Format: Kindle Edition
4.9 4.9 out of 5 stars 4,239 ratings
#1 Best Seller in Small Business Advertising
See all formats and editions
You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell…


This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.

The problem is - most business owners don’t know how to get leads.

I wrote this book to solve your LEADS problem.


Today, our companies generate 20,000+ new leads per day across sixteen different industries. And, they do it using the eight “never-go-hungry” playbooks inside. Once you see them, you can’t unsee them. They’re so powerful, they work without your permission.

Inside you will find…

…The easiest way to get another five customers tomorrow

…The hook-retain-reward system to transform content into leads

…The 6-part ad framework that gets more people - especially strangers - to want what you sell

…The one question that immediately turns any stranger (no matter how cold) into a hot lead

…The 7 direct referral methods responsible for 30% of my sales

…The affiliate playbook that gets hundreds of other businesses to advertise your stuff for free

…The agency agreement that gets them to teach you their lead-getting secrets at no cost

…The how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework

…and everything else that got our companies boatloads of leads…fast.

And the best part is…you can use these playbooks to get more leads within an hour of reading this book. You just have to know where to look…and the first place is inside.

If you want to get more leads for your business...then ADD TO CART, use its contents, and see for yourself.
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  1. Book 2 of 2
    Acquisition.com $100M Series
  2. Print length
    438 pages
  3. Language
    English
  4. Sticky notes
    On Kindle Scribe
  5. Publication date
    August 20, 2023
  6. File size
    54858 KB
  7. Page Flip
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More like $100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
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  1. A person who pays with their time now is more likely to pay with their money later.
    Highlighted by 5,829 Kindle readers
  2. A lead magnet is a complete solution to a narrow problem. It’s typically a lower-cost or free offer to see who is interested in your stuff. And, once solved, it reveals another problem solved by your core offer. This is important because leads interested in lower-cost or free offers now are more likely to buy a related higher-cost offer later.
    Highlighted by 4,691 Kindle readers
  3. Action Step: Pick the narrowly defined problem you want to solve. Then, make sure your core offer can solve the next problem that comes up.
    Highlighted by 4,587 Kindle readers
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From the Publisher

GET MORE LEADS: Because...when you double your

all about advertising in 8 boxes

Who-What-When Ad framework

Leverage comes down to getting more for what you put in.

The Only 8 Ways Any Business Can Advertise Their Stuff.

A lot of people don’t know the first thing to do to advertise. The good news is, there’s a step by step process anyone can use to let people know about their stuff. And it’s easier than you think. Only four actions communicate anything to anyone. Once you know how, step-by-step, getting leads will no longer be a constraint in your business.

The What-Who-When Copywriting Framework for Writing Ads That Get Leads

I’m not the best copywriter in the world. But I’ve always been good enough to make money. I wrote six pages that give you everything I’ve needed to know to make my ads profitable. And the best part is, it works on any platform, with any method, to any audience.

How to Get 10x The Leads For The Same Work

If you are not getting as many leads as you want, you are not getting enough out for what you put in. There’s a predictable way to scale from 1000 leads per month to 1000 leads per hour. And it all starts with learning how to use leverage in advertising.

Get as many leads as you darn well please..with the three simplest methods to scale any advertising.

Product details

  • ASIN ‏ : ‎ B0CFDR3TYV
  • Publication date ‏ : ‎ August 20, 2023
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 54858 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 438 pages
  • Customer Reviews:
    4.9 4.9 out of 5 stars 4,239 ratings

About the author

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Alex Hormozi

Alex Hormozi

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Alex Hormozi is an American entrepreneur. He started as a management consultant in the public sector then left that career to pursue a career in fitness starting his first gym at age 23. He scaled his small gym chain from 0 to 6 locations in three years. Over the next two years, he and his wife started flying around the country turning gyms around.

Their large success, however, came from packaging and licensing his boutique gym model to 5000+ gyms around the world. They then started a supplement and software company to support that base of gyms. They sold a 66% stake in the company in 2021 at $46.2M to American Pacific Group. They then started Acquisition.com as a holding company for their private investments. The private equity firm focuses on making minority investments into cash flow positive growing founder owned businesses. They then scale those businesses. As of 2023, their portfolio of 16 companies generates $200,000,000 per year and growing.

The couple now has shifted their mission to making real business education available to everyone. They fulfill on this by making content across social media and publishing books and free courses for entrepreneurs.

Alex’s most recent book $100M Offers: How to make offers so good people feel stupid saying no, has sold 300,000 copies from word of mouth alone. In their spare time, Alex and his wife still enjoy training at hardcore gyms and fending off death one workout at a time.

Customer reviews

4.9 out of 5 stars
4.9 out of 5
4,239 global ratings
If you don’t want to succeed. Don’t buy this.
5 Stars
If you don’t want to succeed. Don’t buy this.
My business mentor recommended this book.2 absolutes came from it.1. If I didn’t believe it before, I know it for certain that I have an incredible mentor. He’s using these practices with me, for me and ultimately, well..guess you’ll have to read the book to know the secret behind “no secrets.”2. I ate a pint of ice cream and had a pity party before opening my computer and seeing my mentors notes: one being “read this book.”I picked it up that night (Thursday April 25th 6pm) and I’m writing my review after finishing the book today.( April 27th 1:20pm)I’m doing this because Alex Hormozi taught me something the ice cream couldn’t.Keep rolling the die. 🎲
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Top reviews from the United States

Justine Jordan
5.0 out of 5 stars Easy & simple to read
Reviewed in the United States on April 22, 2024
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I love the way the book is written. From small pictures of stick-figures to graphs to real-life photo, this book was such an enjoyable read. A lot of amazing strategies to incorporate in my business. Truly one of the best reads. I recommend listening to the audiobook and reading the text at the same time😬

-Former teacher of the classroom turned entrepreneur
2 people found this helpful
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A.T.
5.0 out of 5 stars Alex Does it Again!
Reviewed in the United States on April 18, 2024
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The challenge of a leads like this is being simple and detailed enough to give guidance but allowing each industry to adapt to its customer. That might make this book feel lacking for true beginners but for anyone who understands their customer and how their product helps them, Alex’s breakdown is spot on and a simple easy to follow blueprint no matter what level of business acumen you have.
2 people found this helpful
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Hussein Hariri
5.0 out of 5 stars Game changer
Reviewed in the United States on April 6, 2024
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Simply a beautiful book. Every single word is beautifully said in this book. It changes your mindset and gets you extreme results in your business. I am half way through and I changed half of my business structure that I was doing wrong. If you want a successful business running, don't hesitate and grab this book ASAP. very worth it. It will change your life believe me.
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Hussein Hariri
5.0 out of 5 stars Game changer
Reviewed in the United States on April 6, 2024
Simply a beautiful book. Every single word is beautifully said in this book. It changes your mindset and gets you extreme results in your business. I am half way through and I changed half of my business structure that I was doing wrong. If you want a successful business running, don't hesitate and grab this book ASAP. very worth it. It will change your life believe me.
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6 people found this helpful
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Kai J.
5.0 out of 5 stars Alex Doesn’t Miss
Reviewed in the United States on April 11, 2024
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Just as good as $100M Offers. Insightful, approachable, easy-to-digest, and yet still life(and business)-changing.

It costs less than every other book I’ve ever read on business, and i came away having received a level of value none of them even came close to.

If you’re on the fence, don’t be.
3 people found this helpful
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Newbie buyer
5.0 out of 5 stars Life Changing
Reviewed in the United States on April 14, 2024
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Excellent reading and practice exercises to change your life. It’s not easy to make changes but if you’re stuck - changes according to the author will happen to get you back on track for your goals in life.
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Kindle Customer
5.0 out of 5 stars The jumpstart you need, delivered in a fun way
Reviewed in the United States on May 4, 2024
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The author does a fantastic job in defining basic advertising concepts and illustrating graspable strategies. His style is unique, his attitude is inspiring and his story is one of a kind. Truly the second masterpiece of the series!
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JenRada
5.0 out of 5 stars Brilliant. Generous. Over delivers.
Reviewed in the United States on March 11, 2024
Verified Purchase
The dimensions of the book are bigger than I thought. You might wonder why that’s important… Well, there’s space inside to take notes and highlights and write in. (I love doing that). There are pictures and diagrams, and I took Alex’s advice and listen to the audiobook while I read the print version. Game changer! Also, he doesn’t hold anything back. He explains concepts thoroughly, and gives examples as well as action steps to complete after each teaching point. I only regret I didn’t read it earlier. You totally have to check this out! Thanks Alex! Jen
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JenRada
5.0 out of 5 stars Brilliant. Generous. Over delivers.
Reviewed in the United States on March 11, 2024
The dimensions of the book are bigger than I thought. You might wonder why that’s important… Well, there’s space inside to take notes and highlights and write in. (I love doing that). There are pictures and diagrams, and I took Alex’s advice and listen to the audiobook while I read the print version. Game changer! Also, he doesn’t hold anything back. He explains concepts thoroughly, and gives examples as well as action steps to complete after each teaching point. I only regret I didn’t read it earlier. You totally have to check this out! Thanks Alex! Jen
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2 people found this helpful
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Arthur
5.0 out of 5 stars Super Easy To Read
Reviewed in the United States on April 22, 2024
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Takes something that people think is so complicated and turns it into something very basic. Info is still awesome, regardless.
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Carlos G
5.0 out of 5 stars Hiper-accionable, hiper-garabateable!
Reviewed in Mexico on April 1, 2024
Verified Purchase
De los libros más prácticos que he leído.

Quizá el libro más garabateado con apuntes e ideas (ve la foto, así casi cada página)
Llevo 2 y voy por el tercer libro de Alex!

Cada capítulo te sacude y te enseña (es como tener a un coach que te va diciendo lo que está bien y los errores en los que la mayoría caen)
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Carlos G
5.0 out of 5 stars Hiper-accionable, hiper-garabateable!
Reviewed in Mexico on April 1, 2024
De los libros más prácticos que he leído.

Quizá el libro más garabateado con apuntes e ideas (ve la foto, así casi cada página)
Llevo 2 y voy por el tercer libro de Alex!

Cada capítulo te sacude y te enseña (es como tener a un coach que te va diciendo lo que está bien y los errores en los que la mayoría caen)
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One person found this helpful
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Théo Belgo
5.0 out of 5 stars Tudo que você precisa está nesse livro
Reviewed in Brazil on December 18, 2023
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Você não precisa acompanhar mais nenhum influenciador ou qualquer pessoas que seja. Se você costuma ficar confuso(a) com tanta informação na internet e não sabe pra onde ir, basta seguir os ensinamentos do livro e você terá entendimento do que fazer no marketing digital para ter sucesso. Direto ao ponto. Estude esse livro com calma, faça anotações e crie frameworks. Vale cada página.
3 people found this helpful
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Patrick McDermott
5.0 out of 5 stars Volume 2 is a PERFECT compliment to his 100M Offer book!
Reviewed in Canada on September 24, 2023
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Alex Hormozi’s second book, 100M Leads is a perfect compliment to his 1st book, $100M Offers! The $100M Leads book is broken down into 5 sections and is just over 270 pages in length! For comparison sake, his first book, $100M Offers was also five sections, but had just over 150 pages!
Section 1 discusses a bit of background and lays out what this book seeks to solve.
Section 2 lays out tue ground work of understanding what leads are and how getting leads is not enough if you want to reach $100M and beyond. It also talks about ways you can engage your lead and increase success using some of the methods touched on in his first book and enhancing it using lead magnets! Section 3 actually talks about lead generation or getting leads and ways to do that as well as ways to supercharge certain methods! Section 4 discusses the idea of lead getters and the various types of lead getters and how to train them and motivate and incentivize them into becoming an invaluable persuasive force with an incredible reach! Section 5 , wraps it all up in a nice bow with some amazing tools like a roadmap and some great examples that will allow you to take action immediately by modelling your own strategies after the examples! Obviously you would need to modify some of the stuff so that it matches your needs! And as a really interesting little nugget, he adds in a short parable that hammers home the key to success when it comes learning how to use advertisements as a tool to get you the results you want and that it is a numbers game but using methods laid out in the book will help you figure out where to put your attention, focus and money into your advertising and marketing efforts, AND, just as importantly, if you use the methods and strategies in this book it will show you where NOT to waste your time resources, money and efforts! Once you start seeing the benefits of using these techniques and getting results and sales.. the book shows you multiple ways to scale it and amplify your results through increasing your advertising marketing reach using some of the more impactful lead getters like agencies and affiliates! I also liked how Alex used various strategies to increase his knowledge in areas that were crucial to his success and he initially knew nothing about! These strategies could potentially save some business owners years and tons of money and resources! Overall, was it a good read? In my humble opinion, absolutely! This book along with his first could be the catalyst that ends up charting a course that changes millions of people’s lives for the better!
One little gem that I will leave you with is this; Alex talks about his third volume/book - very briefly and says that it has yet to be finished or even titled! However, he is trying to decide if the book will be $100M Sales or $100M Persuasion or something along those lines! My gem is this; Alex and many other successful YouTube entrepreneurs have all pointed to a particular book that discusses this notion of influence and I would bet that a great deal of Alex’s next book will be inspired by and use the concepts from said book! This book is entitled ‘Influence The Psychology Of Persuasion’ written by Robert B. Cialdini
A hint that Alex have with regards to reading his books, is to also get the audio book, if you wanted to and play the audio book as you follow along with reading the books! Not only did I find it extremely helpful using this method, it also seemed to make me read the books faster and absorb the material better or easier! I have purchased both the audio book and the soft cover book Influence and I will listen and read this book starting today and hopefully have it finished by the end of this coming week! All of these books, both audio and soft cover versions are available through Amazon and that is where I got them from! The audiobooks were instant access and the soft cover books arrived two days after I ordered them! Amazing Amazon!
Honestly, all three books, soft covers and audio books, cost me less than $80 Canadian, which is probably only $60 American! But I have them for life and the content was so good, I am making a short Christmas list of who I want to send a couple of copies to! Thank you Alex! Thank you Leila! And Thanks to Trevor who helped Alex make this amazing contribution to the entrepreneurial community and dare I say, the world! All the best!
6 people found this helpful
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DR VASUDHA NIKAM
5.0 out of 5 stars One of the best books on marketing
Reviewed in India on April 15, 2024
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One the best books on marketing, a lot of effort has been put into this book and Alex Hormozi had created a simple and follow along book compiling whis knowledge and experience
Amazing book 💯
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James Sockander
5.0 out of 5 stars Value, value and more value!
Reviewed in Sweden on April 11, 2024
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A book that keeps on giving.
Filled with gem after gem.
You’ll be wondering why you haven’t invested in it and yourself sooner.
Many thanks!
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