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What's Mine Is Yours: The Rise of Collaborative Consumption Hardcover – Illustrated, September 14, 2010
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A groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of "collaborative consumption," Rachel Botsman and Roo Roger's timely new coinage for the technology-based peer communities that are transforming the traditional landscape of business, consumerism, and the way we live. Readers captivated by Chris Anderson’s The Long Tail, Van Jones’ The Green Collar Economy or Malcolm Gladwell’s The Tipping Point will be wowed by this landmark contribution to the evolving ecology of commerce and sustainability.
- Print length304 pages
- LanguageEnglish
- PublisherHarper Business
- Publication dateSeptember 14, 2010
- Dimensions6 x 0.92 x 9 inches
- ISBN-100061963542
- ISBN-13978-0061963544
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Review
“Part cultural critique and part practical guide to the fledgling collaborative consumption market, the book provides a wealth of information for consumers looking to redefine their relationships with both the things they use and the communities they live in.” — —Publishers Weekly
“Collaborative consumption is an ideal signalling device for an economy based on electronic brands and ever-changing fashions.” — —The Economist
“This is an inspiring book about innovating entrepreneurs in an economy where people are seeking ways to connect with each other- through business.” — —Delta Sky
“The latest buzzword and trend is defining how we do business in the new millennium” — —Vogue Australia
“[T]he authors have laid out the social and economic logic for collaborative consumption with such religious fervour and zeal that one can’t help but become converted to this new world order.” — —Edwards Magazine Bookclub
“The authors give hundreds of examples of how people are finding new ways to share and exchange value…[T]he book is packed with some pretty interesting statistics…If you’re unaware of what’s happening in the peer-to-peer exchange space, this book will quickly bring you up to speed.” — —Emergent by Design
“What can the next wave of collaborative marketplaces look like? Botsman and Rogers answer this question in a highly readable and persuasive way. Anyone interested in the business opportunities and social power of collaboration should consider reading this book.” — —Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.
“People are normally trustworthy and generous, and the Internet brings the good out far more than the bad. We’re seeing an explosion of modest businesses where people help each other out via the Net, and What’s Mine is Yours tells you what’s going on, and inspires more of the same.” — —Craig Newmark, founder of craigslist
“Rachel Botsman and Roo Rogers have offered a convincing, charming and in every sense collaborative account of how the new networks that have disrupted our lives are also likely to alter them, and entirely for our good.” — —Adam Gopnik, author of Paris to the Moon and Through the Children's Gate
“Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out. Anyone interested in the emerging economics and culture of collaboration will want to read this profoundly hopeful book.” — —Steven Johnson, author of The Invention of Air and The Ghost Map
“[F]ull of impressive examples of entrepreneurs establishing new markets. Ultimately, the authors’ optimism is infectious.” — —The Australian
From the Back Cover
WHAT’S MINE IS YOURS is about Collaborative Consumption, a new, emerging economy made possible by online social networks and fueled by increasing cost consciousness and environmental necessity. Collaborative Consumption occurs when people participate in organized sharing, bartering, trading, renting, swapping, and collectives to get the same pleasures of ownership with reduced personal cost and burden, and lower environmental impact.
The book addresses three growing models of Collaborative Consumption: Product Service Systems, Communal Economies, and Redistribution Markets. The first, Product Service Systems, reflects the increasing number of people from all different backgrounds and across ages who are buying into the idea of using the service of the product-what it does for them-without owning it. Examples include Zipcar and Ziploc, and these companies are disrupting traditional industries based on models of individual ownership. Second, in what the authors define as Communal Economies, there is a growing realization that as individual consumers, we have relatively little in the way of bargaining power with corporations. A crowd of consumers, however, introduces a different, empowering dynamic. Online networks are bringing people together again and making them more willing to leverage the proverbial power of numbers. Examples of this second category include Etsy, an online market for handcrafts, or the social lending marketplace Zopa. The third model is Redistribution Markets, exemplified by worldwide networks such as Freecycle and Ebay as well as emerging forms of modern day bartering and “swap trading” such as Zwaggle, Swaptree, and Zunafish. Social networks facilitate consumer-to-consumer marketplaces that redistribute goods from where they are not needed to somewhere or someone where they are. This business model encourages reusing/reselling of old items rather them throwing them out, thereby reducing the waste and carbon emissions that go along with new production.
WHAT’S MINE IS YOURS describes how these three models come together to form a new economy of more sustainable consumerism. Collaborative Consumption started as a trend in conjunction with the emergence of shared collective content/information sites such as Wikipedia and Flickr and with the recent economic troubles and increasing environmental awareness, it is growing into an international movement. The authors predict it will be a fully fledged economy within the next five years.
In this book the authors travel among the quiet revolutionaries (consumers and companies) from all around the world. They explore how businesses will both prosper and fail in this environment, and, in particular, they examine how it has the potential to help create the mass sustainable change in consumer behaviors this planet so desperately needs. The authors themselves are environmentalists, but they are also entrepreneurs, parents, and optimistic citizens. This is a good news book about long-term positive change.
About the Author
Rachel Botsman writes, consults, and speaks on the power of collaboration and sharing, and on how it can transform the way we live. She received her BFA (with honors) from the University of Oxford and undertook her postgraduate studies at Harvard University. She has consulted with businesses around the world on brand and innovation strategy, and was a former director at the William J. Clinton Foundation. Rachel has lived and worked in the UK, the USA, Asia, and Australia.
Roo Rogers is an entrepreneur and the president of Redscout Ventures, a venture company in New York. He has served as the cofounding partner of OZOlab and the former CEO of OZOcar, and his other endeavors include Drive Thru Pictures, UNITY TV, and Wenite. He received his BA from Columbia College, and his Masters in Economic Development from University College London. He lives in New York City.
Product details
- Publisher : Harper Business; Illustrated edition (September 14, 2010)
- Language : English
- Hardcover : 304 pages
- ISBN-10 : 0061963542
- ISBN-13 : 978-0061963544
- Item Weight : 1.19 pounds
- Dimensions : 6 x 0.92 x 9 inches
- Best Sellers Rank: #1,830,459 in Books (See Top 100 in Books)
- #967 in Macroeconomics (Books)
- #1,332 in Marketing & Consumer Behavior
- #3,241 in E-commerce Professional (Books)
- Customer Reviews:
About the authors
Rachel Botsman teaches how technology is transforming human relationships and what it means for life, work and how we do business.
In her first highly acclaimed book, What’s Mine is Yours (HarperCollins, 2010), she defined the theory of collaborative consumption. The book was a finalist for the 800-CEO-Read Business Book Awards in 2010,
and the concept was named by TIME as one of the “Ten Ideas That Will Change the World.”
She teaches the world’s first MBA course on the collaborative economy, which she designed, at Oxford University’s Saïd School of Business.
Her forthcoming book, Who Can You Trust? (Penguin, October 2017) explains why trust is collapsing in all kinds of institutions and yet at the same time, the rise of new technologies is enabling “distributed trust” across networks of people, organisations and intelligent machines.
She is a regular writer and commentator in leading international publications including Harvard Business Review, Economist, The New York Times, Wall Street Journal, Fast Company and more. Rachel is a contributing editor to Wired magazine. She has appeared on many high-profile news programs, including the BBC, CNN and NPR.
Rachel was recognised as one of the “Most Creative People in Business” by Fast Company, a “Young Global Leader” by the World Economic Forum and is part of Thinkers50 2016 Radar list of up-and-coming management thinkers.
An engaging storyteller and visionary thinker, Rachel lectures widely on technological and social issues. Her TED talks have been viewed more than three million times. Rachel is @rachelbotsman on Twitter.
Roo Rogers is an entrepreneur and the president of Redscout Ventures, a venture company in New York. He has served as the cofounding partner of OZOlab and the former CEO of OZOcar, and his other endeavors include Drive Thru Pictures, Unity TV, and Wenite. He received his B.A. from Columbia College, and his Masters in Economic Development from University College London. He lives in New York City.
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"What's Mine is Yours. The Rise of Collaborative Consumption" is an important new book by Rachel Botsman and Roo Rogers. It explains how the extraordinary disruption caused by the communications revolution is spawning an explosion in sharing, bartering, lending, trading, renting, gifting and swapping.
Sites like Couchsurfing.com, which co-ordinates swaps of 'couch' accommodation for visitors and travelers has become the third most visited travel site in the world.
Car-sharing services like Zipcar saw their membership triple in 2009, and it is estimated that by 2015, 4.4 million people in North America and 5.5 million in Europe will belong to similar services.
People are realising that they don't have to own everything themselves, and that reaching out to others and sharing saves them money, makes them feel good and makes them new friends.
It meets a fundamental human need for connection and sharing.
Even mega consumer brands like Nike are shifting their brand focus and advertising away from products and towards building collaborative communities, investing in nonmedia social hubs like NikePlus, where runners around the world post runnning routes, map their runs, offer advice and encourage one another. It is estimated that Nike is spending 55 per cent less on traditional advertising and celebrity endorsements than it did ten years ago.
So why is this change occurring? Botsman and Roo cite a number of reasons, one of which is that it
feeds what sociologist Marilynn Brewer calls our 'social self', the part of us that seeks connection and belonging.
People have a need to connect. We are essentially social beings. And after 60 years of what author Clay Shirky terms one-way media communication (television to us) the internet has given back some choice to consumers - and they're taking it.
Botsman and Roo posit that in 10 years people won't be judging each other by their credit rating but by their 'reputation rating' - what they give to, what they share and in what they participate. This will be a radical departure from the era of defining ourselves by the brands we display and the houses we live in.
There exists a huge desire for more meaning and connection in life.
Now is the time.
This is the most important book since "What would Google do?" and Clay Shirky's "Cognitive Surplus". Read it or miss out on the next big thing.
It lacks of the downside of it. Why isn't exploding? Which are the main reasons which some innitiatives rises and then falls?
Anyways, it is a first good overview of this theme.
Maybe a new version after 5 more years would be even better.
Intelligently written, accessible, insightful and without being 'touchy feely psychobabble,' the authors genuinely reach out to the parts of ourselves that sense that there is a better way to live together and show us how the power of collective behaviour through technology and social networking are actually creating online and face to face communities.
If you, like me have traded on ebay, do your bit for recycling and maybe even subscribe to Freecycle.com, pat myself on the back, but still have a sense that there is so much more I can do, but don't know where to start then this is a must read. And if you are not, then I challenge you to read this book and not feel optimistic about life again.
She makes the topic engaging and enjoyable through the usage of excellent examples but also a strong and compelling basis of discussion. The social and collaborative economy is a rapidly growing part of everything we experience as consumers but also leaders.
Rachel challenges the reader to move out of their comfort zone and shift their mindset to the future (present) of consumption.
Highly recommended book for anyone in leadership positions in any enterprise.
This book has the world in mind ...NOT personal gain. Rachel Botsman does not talk down to us nor does she preach to us. She shows us a way to help save our world. The research that has been done is most amazing,extremely through, and very interesting. From beginning to the end, this book brings about so much emotion. How we have damaged this world and YET how to bring about the changes we need for the generations to come. It shows us how to have everything this world has to offer and how to do it simply and best of all how to do it on an extremely friendly basis.
It is a definite MUST READ!!!
Top reviews from other countries
Não é um texto acadêmico, porém ele te ajuda a criar as bases do que é o consumo colaborativo e porque ele veio para lutar contra o hiperconsumismo estimulado durante anos pela indústria e pelas grandes corporações.
Lendo o livro, eu me questionei sobre diversas ações que poderia estar fazendo melhor para a sociedade e meio ambiente. É bem esclarecedor e reflexivo.