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Gary Vaynerchuk

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Kindle Edition

by Gary Vaynerchuk (Author) Format: Kindle Edition

4.6 3,371 ratings

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

From the Publisher


	Crush It!	The Thank You Economy	#AskGaryVee	Crushing It!	Twelve and a Half	Day Trading Attention

Customer Reviews	3,636	903	1,290	5,393	1,127	—
Price	$22.37	$22.14	$7.88	$17.71	$5.95	$28.00

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From the Back Cover

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

About the Author

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

Product details

ASIN ‏ : ‎ B00BATNNZY
Publisher ‏ : ‎ Harper Business; 1st edition (November 26, 2013)
Publication date ‏ : ‎ November 26, 2013
Language ‏ : ‎ English
File size ‏ : ‎ 8857 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 310 pages

Best Sellers Rank: #228,122 in Kindle Store (See Top 100 in Kindle Store)
- #69 in Internet Marketing
- #74 in Web Marketing (Kindle Store)
- #108 in Venture Capital (Books)

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4.6 3,371 ratings

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Gary Vaynerchuk

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Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.

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Kyle

Great Resource - Use it Every Day

Reviewed in the United States on January 31, 2014

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“All Companies are Media Companies”

If there is one phrase that sums up the collective approach of Gary Vaynerchuck’s book Jab, Jab, Jab, Right hook (JJJRH) it is the title of chapter 10. While Gary spends most of the book walking the reader through strategies to effectively market a brand, using platforms that already exist. The underlying theme though, emphasizes staying relevant and authentic. He challenges the reader to look into the future and adapt to our changing social landscape on a moment’s notice.

“Change”

Before I delve deeper let me put a few things into context for you so you’re aware of the biases, shortcomings and ideals that are influencing my views on this book. First and foremost I love change. I like being challenged, uncomfortable and even frustrated. I firmly believe in learning through experiences and that means throwing myself into the midst of conflict and change regularly.
Knowing that, and that I work for a small company who is slowly sticking our toe into the ocean of social media, it shouldn’t surprise anyone that I’m a fan of this book.

If you were to take account of the books in my personal library (a small collection) you’d be hard pressed to find a work of fiction. From my later teen years through my entire adult life, fiction has held no charms for me. Memoirs, military studies, theological assessments and bibles dominate the only bookshelf in our home. I have on occasion picked though a self help book, or a “Top Ten Ways To Improve ‘X’…” I also have a small pile of old college text books in a box buried in a closet somewhere…

“Where does it fall?”

As I browse my own collection and mentally walk the halls of libraries I’ve spent time in, I find it somewhat difficult to classify JJJRH. The book reads like an opinion column in the local paper. The chapters are divided by theme like my old psychology text book, and the real world case studies are picked apart like a historical assessment of military action. This description may give the impression of disorganization or chaos, but the flow isn’t disrupted. Each chapter addresses a new platform or concept accompanied by real world examples.

As I made my way through each chapter I took a day or two to reflect before moving on. In all reality Gary could have published each chapter as an individual class/pamphlet/ebook etc. Knowing this attempting to digest this entire work in one sitting is not advised. For my needs it’s become a textbook of sorts. I reference specific chapters and topics as needed and occasionally reread bigger concepts when I feel the urge.

As a reader of historical and biographical works this book didn’t ‘engage’ me and I found it easy to put down, I’ve often wondered if it was meant that way. Not being an avid reader of works like this (I’m more prone to read industry articles and blogs) I can’t say whether it bucks any norms or trends, but knowing Gary’s persona I’m guessing in some ways it does.

“Highs & Lows”

A colleague asked what my favorite aspect of the book was. She was surprised when I didn’t reference a specific chapter or paragraph. For me it all comes down to style. Gary writes like he talks… blunt, easy to understand and at times, in your face! He has mastered the art of being himself without any apologies. His no-nonsense, plain English approach to topics that can be intimidating to those who aren’t “computer or social media savvy” gives the reader confidence and leaves little to question.
On the flip side I was a little disappointed that there wasn’t MORE content. None of the chapters lacked real world examples, but I repeatedly asked myself “is this it?” Is it really this simple? The chapter that outlined Facebook was by far the most in-depth, but the pages given to Instagram and Twitter lacked the thoroughness I thought I needed. That said my lack of knowledge on these subjects may have given way to unrealistic expectations.

“The Final Assessment”

If you’re new to social media (especially from a business perspective) Gary lays out a strong foundation and plenty of examples. I’m hard pressed to truly rate the content of the book until I have had time to put it to use. Until then though, Gary has given me an “Encyclopedia Social Media” that I’ll reference almost daily.

6 people found this helpful

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Yolanda Enoch

Don't Read this Book if You're Hoping to Spend 15 Minutes Per Day on Social Media

Reviewed in the United States on December 11, 2013

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I knew Gary's book was coming out, but I had no plans to buy it. Quite frankly I was scared to read it. Gary intimidates the heck out of me. He works really, really hard.

Despite my initial concerns, I bought his book because someone I really respect, Marie Forleo interviewed him (http://youtu.be/0Qy9aLqhxcc). That interview convinced me that I needed to read his book and take his advice seriously.

I was afraid that the book was going to tell me that I needed to be on every social media site and be active every single day.

And that's in essence what Gary says in "Jab, Jab, Jab, Right Hook".

This book helped me realize two things:
(1) It's SUPPOSED to be hard to be effective on social media; but it's NOT impossible.
(2) It can actually be a lot of fun and allows you to be creative…once you learn how to properly engage on each site.

What I love about this book is how Gary gives a blueprint on how to be effective on each social media platform - with not a lot of fluff - by providing real examples of users who had done it right and users who have done it really wrong (my favorite fail is the Arby's Apple Turnover post on Pinterest). He even goes so far as to deconstruct what was done right/wrong and how those wrong posts could be tweaked to make them right.

In short, you get the theory and application in one easy-to-read book.

After reading this book, I feel like I have a good grasp of how to make social media less daunting and more effective as a business owner. And I'm looking forward to experimenting on social media and learning more as I go.

I also understand that things change rapidly on these sites so having a better grasp of each social media platform will help me better recognize and adapt to those changes.

I highly recommend this book…unless you're a competitor. In your case, I would say this book is garbage and keep doing what you're doing!

12 people found this helpful

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Gerry Cramer

Pretty good but slightly thin in valuable content

Reviewed in the United States on February 19, 2014

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I enjoyed the book. It was a speedy read and on a subject that is very relevant and interesting. It was written in a way that was easy to absorb and doesn't put you to sleep. I usually have a tough time finishing books but this one I finished up during a plane flight with relative ease.

If you're new to social media marketing, you'll probably find Gary's book to be pretty insightful and you'll walk away with a much better understanding of the thought process behind the modern social media "consumer". You will gain a good eye for what "works" and what doesn't. And, you'll have a strong (albeit basic) understanding of the subject.

That said, if you are looking for real, actionable marketing tips or guides or even any technical or strategy revelations.... those are not to be found in this book. It's very basic and intended for people just getting started. Although it's a nice beginners course on the mindset of successful ads, it doesn't tell you how to actually do anything, technically.

But, all in all, I recommend it if you're just getting started or want to get the view point of a very intelligent, experience online marketer. I would also suggest looking up Gary on Youtube. I saw a video of a keynote speech he did on this subject that was actually shorter and probably more impactful than this book was. Gary is a very good and effective speaker on the subject. Probably a better speaker than writer IMO.

Good luck and good reads!

7 people found this helpful

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Irene

just what I needed.

Reviewed in Germany on May 20, 2023

Verified Purchase

just what I needed. Always grateful to the author and his contribution. Every word helped me. To buy.

Sharmi sree

Helpful

Reviewed in India on May 10, 2023

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Good

Jair Villa

Increible

Reviewed in Mexico on December 23, 2022

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La verdad es que es un libro increíble, de los libros necesarios en la vida y más para mi carrera enfocada en la Mercadotecnia ! Me encanto!

One person found this helpful

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Rodrigo Brum

Melhor que o esperado

Reviewed in Brazil on July 13, 2020

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Como seguidor já meio cansado do GaryVee - um dos que pula vários dias sem ver nada, depois cata algo que parece que vai trazer uma novidade, para então de vez em quando ter um novo insight, afinal, a mensagem dele é a mesma e não tem muito o que querer a mais, decidi me dar o livro como souvenir pelo que ele já me ajudou até hoje.

Honestamente eu não esperava mais do que já tinha ouvido um milhão de vezes.

Então, esse livro foi uma gigantesca surpresa.

Primeiro pelo formato dele, mais quadrado e grande. Depois pela qualidade da impressão e do material. Terceiro pela capa incrível que vem por baixo da capa que vemos nas imagens dele. Mas o principal nem é isso.

O principal é o quão mais específico ele chega no livro. O livro rompe com as falas mais generalistas que ele traz e exemplifica com "certos" e "errados" da visão dele sobre publicações contextuais a certas redes sociais.

O livro é desatualizado? Óbvio. É um livro, fala de tecnologia digital, então basta pouco mais de dois anos pra parecer jurássico. Mas eu sinto que o benefício é muito menos pelo exemplo que ele dá, e mais por aprender a ver o que ele está dizendo na prática. Ver o que significa pra ele uma "publicação contextual à plataforma e ao público".

Então, se você é fã do modo de trabalho do GaryVee, esse livro pode vir a ser não apenas um souvenir bonito, mas também útil para exercitar enxergar como ele enxerga os conteúdos.

2 people found this helpful

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pedro

Good book over all!

Reviewed in Spain on March 19, 2021

Verified Purchase

It’s giving you great insights about marketing in general and how to impact in the different social media platforms. It’s a little outdated with some info but that’s something I already expected since the digital updates are fast!

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