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Flair: Design Your Daily Work, Products, and Services to Energize Your Customers, Colleagues, and Audiences Paperback – March 15, 2016

by Jim Poage (Author), Jennifer Poage (Author)

4.2 15 ratings

See all formats and editions

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Learn how to add WOW! to your products, services, and everyday work in order to increase sales as well as advance your career.

What makes certain products gain mass appeal, acquire a dedicated following, and draw customers to wait in line for the latest version? Why do some restaurants book out weeks in advance and create buzz among would-be patrons? How are certain employees able to energize their colleagues and elicit enthusiastic participation during meetings? What sets these notable products, services, and employees apart is their flair - their charm, panache, liveliness, and energy.

Flair shows how to add meaning and joy to your products, services, and everyday work. Employing principles and practices developed from interviews and research with design firms, artists, and business experts, the authors show that anyone can create inspiring flair - not only in products and services but in their own daily work - in reports, presentations, and meetings.

The benefits of flair for your company are an exceptional reputation, increased sales, and premium prices. For you, flair increases management's appreciation of your work, enabling you to stand out and advance your career. And once you fully understand flair, you'll see that creating it can be fun.

Print length

248 pages
Language

English
Publisher

Maven House
Publication date

March 15, 2016
Reading age

18 years and up
Dimensions

6.25 x 0.5 x 9 inches
ISBN-10

1938548396
ISBN-13

978-1938548390
See all details

Editorial Reviews

Review

Flair does quite an unusual thing by introducing a new word to the management literature - one that is both useful and, thankfully, not too difficult to put into practice. Jim and Jennifer Poage have done a fine research job in presenting examples of using flair and how valuable flair proves to be in designing and promoting products and services as well as boosting sales and delighting customers. A very interesting book well worth the reader's attention.
- LAURENCE PRUSAK, former Executive Director of IBM's Institute for Knowledge Management and author of Working Knowledge, Knowledge in Organizations, and What's the Big Idea

Flair is to product and service as charisma to a person. A must read for anyone interested in interacting with others.
- YU-CHI (LARRY) HO, Professor Emeritus, Harvard University, School of Engineering and Applied Science

About the Author

Jim Poage, Ph.D., is Founder/President of JLP Performance Consulting. His practice focuses on improving organization productivity and creating an emotional connection with customers. An expert on the interactions of technology and users, he has authored articles for business and technical journals and has spoken at numerous conferences. He holds a Ph.D. from Harvard University School of Engineering and an M.S. and B.S. in Electrical Engineering from Stanford.

Jennifer Poage is a fashion designer working on her M.A. at the London College of Fashion. Formerly she was an apparel technical designer for Reebok and adidas. She has a B.A. in Art History from Drew University, an A.A.S. in Fashion Studies from Parsons School of Design, and a Business Essentials Certificate from the University of North Carolina's Kenan Flagler Business School.

Product details

Publisher ‏ : ‎ Maven House (March 15, 2016)
Language ‏ : ‎ English
Paperback ‏ : ‎ 248 pages
ISBN-10 ‏ : ‎ 1938548396
ISBN-13 ‏ : ‎ 978-1938548390
Reading age ‏ : ‎ 18 years and up
Item Weight ‏ : ‎ 14.5 ounces
Dimensions ‏ : ‎ 6.25 x 0.5 x 9 inches

Customer Reviews:
4.2 15 ratings

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Jennifer Poage
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Jennifer Poage is a fashion designer working on her M.A. at the London College of Fashion. Formerly she was an apparel technical designer for Reebok and adidas. She has a B.A. in Art History from Drew University, an A.A.S. in Fashion Studies from Parsons School of Design, and a Business Essentials Certificate from the University of North Carolina's Kenan Flagler Business School. Jennifer lives in London, United Kingdom.
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Jim Poage
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Jim Poage, Ph.D., is Founder/President of JLP Performance Consulting. His practice focuses on improving organization productivity and creating an emotional connection with customers. An expert on the interactions of technology and users, he has authored articles for business and technical journals and has spoken at numerous conferences. He holds a Ph.D. from Harvard University School of Engineering and an M.S. and B.S. in Electrical Engineering from Stanford. Jim lives in Lexington, MA. To learn more, visit jimpoage.com.
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Karen Mariscal

Extremely helpful insights on how to better communicate

Reviewed in the United States on June 14, 2017

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Jim and Jennifer Poage's book helped me to understand how important it is to have an emotional connection with my audience. Since putting the Poage's book into practice I have been able to make my presentations much more interesting, and my writing more compelling. There is more and more science coming out about how our brains are not necessarily rational, and the Poage's understand that, and explain how best to communicate with our fellow humans. Great book!

Reviewed in the United States on March 15, 2016

Flair, by Jim and Jennifer Poage, focuses on teaching us how to do work that excites the world. With real-life examples and anecdotes, the book tells us how to master the skill of rendering unforgetable services and creating products that stirs up positive emotions.

Using Dr Dre's Beats headphones, Reebok jerseys, The Magic Castle Hotel (Hollywood) as examples among others, Flair gives us a glimpse of what creators considers as the essence of their creation as well as what effective flair looks and feels like.

What is flair? How do we recognise it? The book states that effective flair must have some, if not all, of the following elements:
Story - Tell a story about your offering.
Entertainment - Have your offering entertain your customers.
Experience - Create pleasant, even happy, customer experience.
Sincerity - Construct flair to accurately reflect your offering.
Excellence - Be sure your offering is high quality so it doesn't disappoint.
Energy - Strive to energize your customers.

Flair, by Jim and Jennifer Poage, doesn't try to pretend it has "the secret formula" for creating the next great product or service. Rather it makes a clear disclaimer, saying that creating great products or services that resonates with people is a matter of taste; and what energises some people may be repulsive to some.

Also the book explains that creating flair isn't exactly a science (if it is, everyone would be doing it), but incorporating the above elements can take us closer to our goal.

Flair isn't too difficult to read. It is well-researched and the real-life examples given helps buttress the book's argument that flair can be learned. If you are looking to energise your work and raise your game, then this book might be a book for you.

Many thanks to Maven House for review copy.

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luciefuentes

Marketing and Mindfulness

Reviewed in the United States on January 2, 2017

Interesting read about intuition, design, emotions and the way to understand customers.

Through various examples of sucessful (or not) companies, the author explains how the art of understanding your target, the art of story telling and with sincerity, you can sell everything.

Trendy nowadays to wait for the customers to come to you because you have something they want and desire (because you have made them think so, of course!) It's called "Flair" or Inbound Marketing with a focus even more accentuated on emotions.
The way you invest yourself to produce the best contents, products or devices will have an impact on your coworkers, your work atmosphere and your customers.

Mindfulness in all your actions bring success and contentment!

Helpful

Frank C.

Flair's Principles Really Work

Reviewed in the United States on June 22, 2016

Flair, written by a father and daughter team, is a refreshing look at why some businesses are extremely successful, and how the principles learned from this examination can be applied to any enterprise. As a scientist, I teach in the classroom and give lectures at conferences to my colleagues. I am always looking for new ways to stimulate student learning, as well as improve my effectiveness as a communicator at conferences.

Flair inspired me to include story telling in my lectures. Jim and Jennifer show how story telling is integral to human existence, and how it can engage an audience emotionally and intellectually. Their examples, taken from not only business applications, but also from Jim’s own engineering consulting work, vividly illustrate the power of storytelling. After reading this section of the book, I immediately incorporated storytelling in my latest conference presentation. I was in the last session of a week-long conference, and knew that most attendees were tired and saturated by the conference. Despite this, I had several excellent questions at the end of my talk, more than I typically get, which I attribute to my use of storytelling.

Storytelling is just one of the six elements Jim and Jennifer discuss in this excellent book. I recommend it for anyone who makes presentations. The principles really do work.

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