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Tom Peters
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Design (Tom Peters Essentials) Paperback – May 30, 2005

by Tom Peters (Author)
4.3 4.3 out of 5 stars 17 ratings
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An inspirational and informative series of compact handbooks by the influential management guru and author of the best-selling In Search of Excellence sheds new light on key concepts in the business world and provides helpful guidance on how to achieve success in the high-pressure, fast-moving arena of modern business.
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Previous page
  1. Print length
    160 pages
  2. Language
    English
  3. Publisher
    DK
  4. Publication date
    May 30, 2005
  5. Dimensions
    4.25 x 0.5 x 7.75 inches
  6. ISBN-10
    0756610540
  7. ISBN-13
    978-0756610548
  8. See all details
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Editorial Reviews

About the Author

TOM PETERS continues to be in constant demand for lectures and seminars. In addition to researching and writing his books, he travels more widely than ever to monitor and observe the business environment  worldwide. The founder of the Tom Peters Group in Palo Alto, California, he lives mostly on American Airlines, or with his family on a farm in Vermont or an island off the Massachusetts coast.

Product details

  • Publisher ‏ : ‎ DK; 49845th edition (May 30, 2005)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 160 pages
  • ISBN-10 ‏ : ‎ 0756610540
  • ISBN-13 ‏ : ‎ 978-0756610548
  • Item Weight ‏ : ‎ 8 ounces
  • Dimensions ‏ : ‎ 4.25 x 0.5 x 7.75 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 17 ratings

About the author

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Tom Peters

Tom Peters

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Tom Peters is co-author of In Search of Excellence--the book that changed the way the world does business, and often tagged as the best business book ever. Nineteen books and almost forty years later, he's still at the forefront of the "management guru industry." What's new? A lot. As CNN said, "While most business gurus milk the same mantra for all its worth, the one-man brand called Tom Peters is still reinventing himself." His most recent effort, released in March 2021: Excellence Now: Extreme Humanism. Tom’s tireless focus is on putting people first and developing leaders who stay in intimate touch with the front-liners who do the real work. In November 2017, Tom received the Thinkers50 Lifetime Achievement Award. Effectively, all of Tom’s written and speech material covering the last 20+ years is available—free to download—at tompeters.com and excellencenow.com.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
17 global ratings

Top reviews from the United States

G. Gawne
5.0 out of 5 stars Good read
Reviewed in the United States on February 19, 2014
Verified Purchase
Very thought provoking. Easy to read on the toilet, or in the waiting room. Digestible. Like the built in bookmark int he front cover. It was a good...design (Ah, I see what you did there!)..feature.

Tom Peters, you sly dog.
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Jonas Svedberg
5.0 out of 5 stars What every CEO should read.
Reviewed in the United States on February 28, 2013
Verified Purchase
A very good book about why design is important. And if your a designer, buy a bunch and give to people responsible for neglecting design.

It's a short, fast reading book with many tips why companies and organizations need to prioritize design.
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Dylan
1.0 out of 5 stars Tom Peters Really Likes ... WRITING Like — THIS!
Reviewed in the United States on October 7, 2021
Verified Purchase
No exaggeration, almost every single sentence in this book contains either an ellipsis, italics, quotes, em-dashes, parentheses, or weird capitalization. Any small nuggets of meaning found here are buried way too deep under the bizarre formatting, stock photos, and verbatim marketing quotes from his favorite companies to be usable. The content also hasn't aged well — the main takeaway seems to be lots of suggestions to use new buzzword-y terms for existing practices, none of which has caught on. The only audience for this book are self-congratulatory retired marketing executives who haven't worked a day since it was published.
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Tim Hodge
5.0 out of 5 stars Finally, a business book that actually follows it's own recommendations
Reviewed in the United States on March 24, 2006
"Design" by Tom Peters proves what the author is preaching...It is possible to redesign your business and everything in it. The book itself, without reading a word, makes the point. Every other business book is much the same in two unfortunate ways. First, most are "one trick" ponies that have a central theme that is repeated in mind numbing variations. Second, business books are just like most other books people don't finish...chapter, text; chapter, text; chapter, text...AHHHHH!

Here, Peters (along with others he properly credits) has redesigned what a business book should be. The reader can open any page, anywhere in the book, read for 2 minutes and actually gain something from the experience. In fact, that might be the proper way to read this book...one bite at a time. Much of what he has to say is made the more compelling when the blandness of the marketplace is viewed critically as called for by Peters.

Yes, the colors make a standard reading approach difficult. This book forces you to peer deeply to read fonts of every size and style. When was the last time you actually leaned into a book to glean some rare fact? You will here. The book forces the reader to consider why he is saying certain things directly, without mincing words from his self-proclaimed RANTS to every other get-out-there-and-stop-being-mediocre command.

By the way, you don't have to be a "designer" to read this book. It is about designing EVERYTHING. Don't want to be challenged? Want to cuddle back into the books you read in your MBA program? Go ahead, but don't be surprised when your business goes the way of Montgomery Wards, Oldsmobile and the buggy whip.
8 people found this helpful
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J. Wong
4.0 out of 5 stars Experiential Design
Reviewed in the United States on February 9, 2007
With the exception of numerous spelling mistakes present in this book, I must say that Tom Peters has done a great job in instilling the importance of design. Now, why design is so important? Gone are the days of product functionality or brand loyalty. Consumerism has evolved over the years, and many consumers are increasingly attached to key product attributes such as brand culture, design, experience, and image. I believe that his focus is how to create receptive yet experiential design in the area of products and services, and most importantly in marketing and selling them.

To summarise it, Tom Peter's Design Essentials has brought out lots of reiterative design concepts and ideas which are beneficial in one's business to deliver better and more receptive products and services - Re-design, Re-invent, and Re-market Them!
One person found this helpful
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Hilary Howes, CMG
5.0 out of 5 stars CEO must read
Reviewed in the United States on November 11, 2005
I discovered this in an airport bookshop and it is a great read on a flight. I takes some of the most insightful trend study and boils it down so that anybody can get their arms around why design is the most important factor in your business today. Yes any bussiness. This is my hyperbole Tom is much better at stating the case. But when a management guru like Tom puts out a visualy interesting as well as well thought out book like this it is time to take notice. Read and use or be left in the dust.
8 people found this helpful
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BG
5.0 out of 5 stars great little book.
Reviewed in the United States on February 25, 2006
TP has a way of putting things into perspective without a bunch of extraneous BS , aside of course, from that needed to convey enthusiasm.
3 people found this helpful
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J. van der Zwaal
5.0 out of 5 stars quick and easy
Reviewed in the United States on July 20, 2006
Recommended by Amazon, for me to decide if I like the recommendation or not. Better than the average bookstore.
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