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Common Sense on Mutual Funds: Fully Updated 10th Anniversary Edition Hardcover – December 1, 2009

4.5 4.5 out of 5 stars 553 ratings

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John C. Bogle shares his extensive insights on investing in mutual funds

Since the first edition of Common Sense on Mutual Funds was published in 1999, much has changed, and no one is more aware of this than mutual fund pioneer John Bogle. Now, in this completely updated Second Edition, Bogle returns to take another critical look at the mutual fund industry and help investors navigate their way through the staggering array of investment alternatives that are available to them.

Written in a straightforward and accessible style, this reliable resource examines the fundamentals of mutual fund investing in today's turbulent market environment and offers timeless advice in building an investment portfolio. Along the way, Bogle shows you how simplicity and common sense invariably trump costly complexity, and how a low cost, broadly diversified portfolio is virtually assured of outperforming the vast majority of Wall Street professionals over the long-term.

  • Written by respected mutual fund industry legend John C. Bogle
  • Discusses the timeless fundamentals of investing that apply in any type of market
  • Reflects on the structural and regulatory changes in the mutual fund industry
  • Other titles by Bogle: The Little Book of Common Sense Investing and Enough.

Securing your financial future has never seemed more difficult, but you'll be a better investor for having read the Second Edition of Common Sense on Mutual Funds.

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Editorial Reviews

Review

"As founder of the giant mutual fund company, Vanguard Group, Bogle writes what he knows: how to steer one's way through mutual funds and the numbing variety of investment alternatives available today. His is a clear and readable style, and Bogle helps make still somewhat-arcane terms such as quantitative investing understandable."(SmartMoney.com)

"Common Sense on Mutual Funds," by John Bogle, inventor of the retail index fund and founder of the Vanguard Group. It's the best book ever on fund investing, just updated for new investors. The case for indexing is rock solid, as you'll see here. It's the only strategy that works, long term."
--
Jane's Book Club, http: //janebryantquinn.com

"Never before [have] I seen a book that so openly and successfully juxtaposed that which was said against that which actually happened over the period of a decade. . . As a long-time believer in low cost indexing, I didn't think I'd learn much from this book. I was wrong! Reading this book offers investors a glimpse of the perspective and lessons learned from recent years that were anything but normal. . . This book, of course, is even more valuable to those that aren't a believer in indexing. It may be a hard read if you're among those who still believe that 90 percent of investors can all be above average. Consider the effort well worth it because the common sense in this book may save your retirement. Reading this book might also help you realize, as I have, that common sense really is pretty uncommon."
--
Allan Roth, CBS Moneywatch.com

"The definitive book on index fund investing. It explains why index fund investing is the best way -- no, the only way -- for people to invest their savings. . . [Bogle] does something few in the investing world would dare to do. He stands by what he said 10 years ago. The original text is presented unchanged. New data is added to reveal what happened over the past 10 years."
--
Scott Burns, The Austin American Statesman

A worthwhile addition to one's library, particularly as a reference publication. . . This . . revision of a book written ten years ago . . . with the original text still present in the book, and an analysis of the predictions that were made ten years ago. . . makes fascinating reading. The analysis of the predictions on their own makes the book worth a read, even if all one does is look at the coloured sections which contain the updated material."
(Australian Investors Association)

"More Common Sense from Jack Bogle. Jack's back and he's unbowed. . . The tome holds up well after a decade. Bogle hasn't altered a word of the original text, just added color coded data and text boxes to show where he was on or off the mark. Guess what? Jack doesn't offer many mea culpas. . . The book is still essential reading for investors. Whether you think indexing is the best way to investor not, it's filled with simple, powerful advice that can help stack the odds of long-term financial success in your favor. Reading it then helped shape me as an investor and analyst. Here are the most important lessons (besides the obvious one: that indexing works) that I've drawn from the pages of both editions, as well as a couple of points where I, and many of my colleagues, dare to differ from St. Jack." (Morningstar)

From the Inside Flap

John Bogle--founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund--is an industry pioneer. Over the years, he has single-handedly transformed the mutual fund business, and today, his vision continues to inspire investors.

It has been over a decade since the original edition of Common Sense on Mutual Funds was first published. While much has changed during this time, the importance of investing and the issues addressed in the original edition of this book have not. Now, in the Fully Updated 10th Anniversary Edition of Common Sense on Mutual Funds, Bogle returns to update his in-depth look at mutual funds and the business of investing--helping you navigate through the staggering array of investment options found in today's evolving investment landscape.

Timely and timeless, this important book examines the fundamentals of mutual fund investing in turbulent market environments and offers valuable guidance for building an investment portfolio. Along the way, Bogle shows you that simplicity and common sense still trump costly complexity, and that a low cost, broadly diversified portfolio continues to be the best way to build wealth at the lowest cost and risk--and will almost always outperform more expensive, actively managed mutual funds.

Throughout these pages, Bogle skillfully presents a platform for intelligent investing as he analyzes costs, exposes tax inefficiencies, and warns of the mutual fund industry's conflicting interests. Emphasizing long-term investing and asset allocation, Bogle offers sensible solutions to the fund selection process and reveals what it will take to make it in today's chaotic market. Updated charts, which also show original data, as well as new commentary and analysis provide timely guidance in light of recent changes in investment vehicles and market performance.

Securing your financial future has never seemed more difficult, but after reading this revised and updated edition of Common Sense on Mutual Funds, you will become a better investor. From stock and bond funds to global investing and index funds, this book will help you regain your financial footing and make more informed investment decisions.

Product details

  • Publisher ‏ : ‎ John Wiley & Sons Inc; Anniversary,Updated edition (December 1, 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 622 pages
  • ISBN-10 ‏ : ‎ 0470138130
  • ISBN-13 ‏ : ‎ 978-0470138137
  • Reading age ‏ : ‎ 1 year and up
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 6 x 1.5 x 9.5 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 553 ratings

About the author

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John C. Bogle
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John C. Bogle (Bryn Mawr, PA) is Founder of The Vanguard Group, Inc., and President of the Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as Chairman and Chief Executive Officer until 1996 and Senior Chairman until 2000. He had been associated with a predecessor company since 1951, immediately following his graduation from Princeton University, magna cum laude in Economics. The Vanguard Group is one of the two largest mutual fund organizations in the world. Headquartered in Malvern, Pennsylvania, Vanguard comprises more than 100 mutual funds with current assets totaling about $742 billion. Vanguard 500 Index Fund, the largest fund in the group, was founded by Mr. Bogle in 1975. In 2004, TIME magazine named Mr. Bogle as one of the world's 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award. In 1999, FORTUNE designated him as one of the investment industry's four "Giants of the 20th Century." In the same year, he received the Woodrow Wilson Award from Princeton University for distinguished achievement in the nation's service."

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Top reviews from the United States

Reviewed in the United States on April 23, 2011
this is *the* book to read on mutual funds. it's a hefty tome coming in at 600+ pages, but fear not. this book does not read like a dry financial report. bogle is opinionated and his writing flourishes with reminders of his personality amidst the endless but important charts and tables. to spice things up, bogle makes references to a wide variety of sources including shakespeare, thomas paine, scripture and even hegel! by the time you're done, you'll know *everything* you've ever wanted to know (and more) about the mutual fund industry, all straight from the founder of the vanguard group himself. for those afraid of the size of this book, perhaps check out bogle's "little book of common sense investing" instead and then come back to this book if you want more details.

bogle's main message is that costs do matter and simplicity is the best way to avoid costs. the recommendation is to buy low cost broad-based index funds that will outperform the vast majority of actively managed mutual funds in the long run. notice by the definition of "average" that the average investor will get average market returns minus fees and taxes. notice the low cost broad-based index fund gets average market returns minus *minimized* fees and taxes. the index investor will thus outperform the average investor in actively managed mutual funds given all the extra costs associated with active management. also notice that the margin of victory from indexing will compound over the years and will lead to an even greater index fund performance in the long run. that's the gist of why indexing works. if you're not convinced, read bogle's book!

even if you've already read some of the other great passive investing books espousing the virtues of indexing, you still owe it to yourself to read at least one of bogle's books. "common sense on mutual funds" is both readable as well as comprehensive, and would be a good addition to your library. burton malkiel, rick ferri, william bernstein, larry swedroe and others have all written excellent books on the subject as well, but they also hold differing opinions on the specifics, so read all of these authors! i was already convinced on indexing after first reading malkiel's book, but continued reading more on passive investing to work out all the details. these books as a whole help reinforce the main ideas while also exposing the reader to the authors' differences in perspectives, thus building confidence in the reader to think and succeed as an independent d.i.y. investor.

of particular interest to me was the issue of small-cap value tilting. i was ambivalent on this practice, but bogle's book convinced me to *not* small-cap value tilt. readers who already know what small-cap value tilting is should feel free to skip to the next paragraph. now, for those unfamiliar with the terminology, stocks are divided according to size (small-cap, mid-cap, large-cap) as well as style (value, blend, growth). the size refers to the company's size as measured by its market capitalization, i.e. the number of shares multiplied by the price per share. the style is another way to partition stocks according to certain numbers such as price/book ratios and dividend yields; there's no agreed upon standard that's universally accepted for what constitutes a value/blend/growth stock. informally, you could think of value stocks as those that are not currently favored by the market for whatever reason. at the opposite extreme, growth stocks are "hot" stocks that scream potential. blend stocks are in between value and growth. given 3 sizes and 3 styles, there are thus 9 size-style combinations. according to research done by professors fama and french, small-cap value stocks significantly outperform the other 8 size-style combinations in the long run. the problem is, small-cap value stocks make up about 3% of the total stock market. small-cap value tilting means overloading on small-cap value stocks to try to capture the bonus identified in the fama/french research, but that also means underweighting 97% of the total market and potentially missing out if the other 8 size-style combinations outperform small-cap value. you see the dilemma.

bogle's repeated message of simplicity, as well as his emphasis on reversion to the mean, ultimately convinced me to resist the temptation of small-cap value tilting. bogle's unwavering conviction in the simple serves as a necessary component in the chorus of voices, helping to guide your investment decisions, even on the more esoteric matters. and although the message of simplicity is easily stated, i am glad bogle wrote a comprehensive text because the details illustrating the majesty of simplicity is what finally settled the small-cap value tilting question for me.

this book's huge size and scope definitely has its drawbacks, not the least of which is the sheer intimidation factor. nevertheless, i believe this book does serve a useful role in the catalog of passive investing, and bogle was the only one who could've written it.
35 people found this helpful
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Reviewed in the United States on November 13, 2016
The financial industry has promoted the idea that if you want to have a secure retirement, you should seek their expertise and have them manage the complex world of money for you. I beg to differ.

I like to share something simple that has worked for me all these years. I want my financial strategy to provide me four things. 1. Set it and forget it 2. tax advantage 3. hedge against inflation 4. cashflow.

Here is what I suggest if you want to accomplish all of these four things.

Establish a Roth IRA from Vanguard Group and buy the ETF VOO. Fund it monthly automatically or manually. Fund it to the maximum allowed each year for every year you are working. This can also be where you put your 12 months emergency fund if you need to withdraw for emergencies, because there is no penalty when you withdraw up to your contributions.

Next, establish a brokerage account, and fund it monthly, yearly, as long as you are working. You can set it up where each month the brokerage account pulls some funding amount from your checking/savings account to buy ETF from your brokerage. This account is taxable. You can simple buy VOO, and do a buy and hold strategy and reinvest the dividends.

Next, buy single family rental property or multi-family apartments. This type of investment allows you to take advantage of the tax laws in real estate investments and is also a hedge against inflation. The depreciation that you take on hides the amount of income that you generate from such properties, thereby, you not having to pay any taxes on the profits.

To free yourself from any work in real estate, hire a property manager for the single family rental. To free yourself from any work in multi-family apartments, invest as a passive investor where you only provide the funding for the investment and don't have to do all the work in operations and management of the asset.

You get monthly financial reports and each quarter period you get a dividend sent to your bank account.

Next thing is optional or you do it because you love it. Have some other source of income if you want to work or earn from wages. Whether it be from a regular W2 job, or from other types of employment: entrepreneur, independent contractor, YouTuber, or the gig economy.

By having a strategy that provides all four legs of a table, you have set up an excellent foundation that frees you up to pursue your life's fulfilling activities, you don't have to work for your money if you don't want to. Let your investments grow it for you.

People say that investing is complex and confusing and that you need to hire a financial advisor to help you on investing your money for a comfortable retirement. After reading this book, I found that much of what you hear from the financial industry is wrong and is designed to confuse the retail investor.

The truth of the matter is that investing your money is not complex and that you do not need a financial advisor. If you listen and follow the advice from much of the professional investor class about where you should put your money, you would be making them rich at your expense.

John Bogle exposes the smokescreen behind the financial industry's practices claiming to manage your money all the while they make big bucks from skimming from your assets that you hand over to them to collect.

Bogle provides his investment theories and the evidence to back them up. It is what most others in the industry has long kept silent and a secret. The truth to investing is that it is not a secret anymore. The shell game has been exposed. With the secret out in the sunshine, it is no better time to do it yourself, it is not complex, and don't listen to the advise of professional portfolio managers who are out to take your money while pretending to have your back. The professionals make money off your back, and you can do better without them.

Go with Bogle's folly, read the book, and follow the wisdom in it, and you will do better than 96% of all funds managed by the portfolio managers.
40 people found this helpful
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Reviewed in the United States on March 2, 2018
This is a very, very detailed book.

It is like the reference Encyclopedia of Mutual Funds. The 600+ pages cover everything from basic definitions to strategies for investment to include several levels of the economics and math that go with it.

On of my favorite things about this booko is that Bogle does not pull any punches. This is not a get rich quick view of funds. It is a treatise and a lifetime of experience condensed down into a readable book.

While you can read the book cover to cover, I recommend using it as a reference where you read the book in the sections as you need them.
18 people found this helpful
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Reviewed in the United States on December 24, 2023
Anyone that is planning to invest for retirement, this Book is a must read. The Late Jack Bogle does an amazing job explaining gross returns, net returns, and cost. The importance of cost to your long term investing future for retirement.

Matthew A. Jackson
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Top reviews from other countries

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Roberto Garcia Navarro
1.0 out of 5 stars No llego el paquete y dicen que ya lo entregaron
Reviewed in Mexico on October 20, 2020
No llego el paquete
sanket Bhayani
5.0 out of 5 stars Amazing book
Reviewed in Canada on November 24, 2019
Its am amazing book, if you are willing to invest in mutual fund.
Mr RA
5.0 out of 5 stars A summary of the high priest of Index Funds main message!
Reviewed in the United Kingdom on November 4, 2018
This book is 605 pages long!

Way too long for what the author is advocating which I am going to give you a breakdown:

1) In the short term, stocks are more volatile than bonds but produce a greater return in the long term
2) A younger investor with a longer investing outlook should allocate more of their capital in common stocks and less in bonds but the reverse for an older investor with shorter time outlook.
3) The likelihood of active investing in producing consistent returns is poor for the long-term as few managers have consistently outperformed the market.
4) An index fund is the surest way to capture returns from the whole market
5) Go for an index fund that has the lowest cost and lowest turnover to maximise returns for the investor
6) Make sure the index represents the whole market and has a cap on how much funding it is open too.
7) Use these principles to invest in both bonds and index funds
8) Take home message the lowest cost fund with the lowest turnover produces the best result in the long term.

For the message, I give the book 5 Stars!
21 people found this helpful
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SACHIN KHANNA
5.0 out of 5 stars Five Stars
Reviewed in India on March 29, 2018
Excellent read for any investor. It's a real value add.
One person found this helpful
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Jim London
4.0 out of 5 stars great book on mutual funds
Reviewed in Australia on February 12, 2020
it is a very in depth analysis of mutual funds, with plenty of examples from history