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Digital Business and E-Commerce Management 7th Edition

by Dave Chaffey (Author), Tanya Hemphill (Author), David Edmundson-Bird (Author)
4.5 4.5 out of 5 stars 84 ratings
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· Which strategies and tactics are needed to develop and implement a Digital Business?

· How do we work out where to put our investment?

· What are the things that have to happen in an organisation to make a Digital Business successful?

· How should businesses select the best digital technology, media and insight sources to compete?

This new edition of Dave Chaffey’s bestselling book, joined this time by fellow authors Tanya Hemphill and David Edmundson-Bird, is your guide to answering these tough questions. Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world.

In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking. Covering all aspects of digital business including strategy, digital comms and transformation, Digital Business and E-Commerce Management gives you the benefit of:

· A structured approach to review, plan and implement a digital business strategy for all types of organisation

· The latest on digital marketing techniques in SEO, social media comms and content marketing

· All new case studies providing examples of organisations and their experiences of digital business and e-commerce

· A brand new chapter introducing the concepts of digital business transformation and growth hacking

Whether you’re a student studying digital business and e-commerce, a marketer or a business manager, Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of ‘Digital’, strategy and implementation.

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Previous page
  1. ISBN-10
    1292193336
  2. ISBN-13
    978-1292193335
  3. Edition
    7th
  4. Publisher
    Pearson
  5. Publication date
    June 13, 2019
  6. Language
    English
  7. Dimensions
    0.39 x 0.39 x 0.39 inches
  8. Print length
    680 pages
  9. See all details
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Product details

  • Publisher ‏ : ‎ Pearson; 7th edition (June 13, 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 680 pages
  • ISBN-10 ‏ : ‎ 1292193336
  • ISBN-13 ‏ : ‎ 978-1292193335
  • Item Weight ‏ : ‎ 2.78 pounds
  • Dimensions ‏ : ‎ 0.39 x 0.39 x 0.39 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 84 ratings

About the authors

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  1. Tanya Hemphill

    Tanya Hemphill

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    Discover more of the author’s books, see similar authors, read author blogs and more

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  2. David Edmundson-Bird

    David Edmundson-Bird

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    Full content visible, double tap to read brief content.

    David Edmundson-Bird is Principal Lecturer in Digital Marketing & Enterprise at Manchester Metropolitan University, where he is Subject Lead for Digital in the Business School.

    David has had a variety of roles inside and outside academia, including helping to set up Manchester's second web design agency in 1995. At Manchester Met he led the development of the UK's first MSc in Digital Marketing in 2007 which continues to run. He has appeared on national TV, radio and the press numerous time and is a passionate advocate of the role of Digital in improving the life of people.

    He is a trustee of The Educational Trust and on the Board of international arts organisation FutureEverything.

    See more on the author's page
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Customer reviews

4.5 out of 5 stars
4.5 out of 5
84 global ratings

Top reviews from the United States

Erick D.
5.0 out of 5 stars Five Stars
Reviewed in the United States on March 21, 2017
Verified Purchase
Excellent book for doctoral students
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Amily Silver
4.0 out of 5 stars Examples are outdated
Reviewed in the United States on June 30, 2023
Verified Purchase
Purchased this as textbook. Some Examples and technology introduced in here are outdated...
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Peter
5.0 out of 5 stars High quality sources and well structured
Reviewed in the United States on November 7, 2015
Great book, actually the best I read in this category, to integrate many elements of strategy, operations and technology in a consistent view of the e-business and e-commerce fields. The author uses really good information sources for Management issues.
2 people found this helpful
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Selena Brown
4.0 out of 5 stars Very Informative and Helpful for MBA Class
Reviewed in the United States on November 28, 2017
Verified Purchase
This book was very interesting. I enjoyed reading its content to brush up on e-business concepts, case studies, and vocabulary used. I had to use it for my MBA paper and presentation and I found that it was very useful. E-business is changing SO fast but the book still gave me insights into different terminology that I could apply today.
2 people found this helpful
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PameLia
4.0 out of 5 stars Delivery Time
Reviewed in the United States on February 26, 2016
Verified Purchase
It was what I needed, but delivery took longer than I needed. It was almost time for my first test, bummer.
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MS2020
4.0 out of 5 stars Four Stars
Reviewed in the United States on October 19, 2015
Verified Purchase
A+
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Top reviews from other countries

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Diana
1.0 out of 5 stars It doesn’t look new
Reviewed in Canada on May 18, 2023
Verified Purchase
I ordered the new book but it arrived as seen in the image, with the cover folded and mistreated. The book does not seem new because it was not sealed.
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Diana
1.0 out of 5 stars It doesn’t look new
Reviewed in Canada on May 18, 2023
I ordered the new book but it arrived as seen in the image, with the cover folded and mistreated. The book does not seem new because it was not sealed.
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Fabio L.
5.0 out of 5 stars Complete
Reviewed in Germany on October 20, 2018
Verified Purchase
Simply perfect
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Peter
5.0 out of 5 stars Serio y explicativo
Reviewed in Spain on November 7, 2015
Verified Purchase
Muy bien estructurado. Integra bien muchos diferentes aspectos de estrategia, operaciones y tecnología. Utiliza fuentes de información de gran calidad.
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Benoit E.
5.0 out of 5 stars Un ouvrage de référence
Reviewed in France on September 23, 2015
Verified Purchase
Un ouvrage de référence à mettre dans les mains de tout un chacun qui exerce sa profession dans le E-commerce ou le marketing digital.
Très bien écrit (en anglais) et pertinent.
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Léitheoir
5.0 out of 5 stars Very readable and enjoyable for me to use
Reviewed in the United Kingdom on January 22, 2015
Verified Purchase
I am doing an IT/IS course but have no experience or previous learning in business and so, I found myself a bit lost when dealing with the "softer" business side of the course as opposed to the technical/programming/mathematical side. In particular I have been finding it difficult to get a proper understanding of all the terminology associated with digital business, and indeed even with non-digital business. This book has opened the door to me in that respect. I find the layout to be excellent and I find it very readable. My one disappointment is not with the book itself but with the companion website for this edition which I feel should be up and running at this stage, almost 5 months after the book's publication. I am using the companion website for the 5th edition as I await the arrival of the one for this, 6th edition.
3 people found this helpful
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