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Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales Kindle Edition

by Sheryl Green (Author) Format: Kindle Edition
5.0 5.0 out of 5 stars 6 ratings
See all formats and editions
Sales can be hard!

It’s challenging to not only connect with your potential clients but to establish trust. Luckily, you have the single most powerful tool at your disposal. You have the power of story.

This practical, easy to follow book will help you navigate the ins and outs of storytelling for sales. You will discover:

Why you need to connect to their heart in order to connect to their wallet.
Why you should never… ever… ever tell the Starfish story.
How aligning your business with a non-profit may be the best business (and karma) decision you ever make.
The 3(ish) stories that you must have in your arsenal.
How the 3 Bears can teach you everything you need to know about story.
Where to mine for story gold.
And much more!
When you are ready to take your sales up a notch and increase your bottom line, learn to harness the power of story with “Once Upon a Bottom Line™.”
Previous page
  1. Print length
    179 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    July 31, 2018
  5. File size
    480 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
  9. See all details
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Editorial Reviews

Review

Sheryl Green has a unique way of uncovering the story in any business. Once Upon a Bottom Line provides a blueprint for crafting stories that will help you sell and offers practical tips for delivery no matter what the medium. - Ford Saeks, CEO Prime Concepts Group Inc.

Sharing our own personal narratives goes a long way to create our connections as humans sharing space in the world. Sheryl harnesses storytelling techniques that will aid you in establishing these connections and clarifying the information you need to communicate. This book will guide you in making the impersonal personal. -Peter Aguero, Storyteller

Sheryl Green is a seasoned storyteller who has studied the science and the art of storytelling. Once Upon a Bottom Line is a simple, entertaining foray into the magic of story that will have you excited to craft your own. - Guy Dawson, Owner of Classy Communications

About the Author

Sheryl Green is a New York native living and thawing in Las Vegas since 2008. Dubbed a "natural born storyteller," Sheryl has brought her penchant for storytelling to fiction, non-fiction, and content writing for businesses. Sheryl holds a Master's Degree in Psychology and has worked in Customer Service, Public Relations, Education, and the Non-Profit world. A passionate animal advocate, she serves as the Director of Communications and Cuddling for Hearts Alive Village and is the founder of Paw it Forward Las Vegas, an annual community event designed to inspire people to get involved and support animal rescue, and to be a voice for those who cannot speak. Sheryl brings a unique blend of experience and insight to her audiences. A high content speaker who is motivational in style, she will entertain your audience with humor and heart. In her spare time, she likes to read, travel, hike with her Beagle/Lab mix Akasha, and do yoga (also sometimes involving Akasha).

Product details

  • ASIN ‏ : ‎ B07G3GQNMW
  • Publication date ‏ : ‎ July 31, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 480 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 179 pages
  • Page numbers source ISBN ‏ : ‎ 1732331111
  • Customer Reviews:
    5.0 5.0 out of 5 stars 6 ratings

About the author

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Sheryl Green

Sheryl Green

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“Yes. Of course. I’d be happy to. It’s no problem at all.”

Sheryl Green has taken “people-pleasing” to Olympic levels. For decades, she put everyone else’s needs above her own… until she hit a metaphorical brick wall.

After committing to one too many responsibilities, Sheryl discovered the importance of boundaries… okay, she actually discovered that boundaries were even “a thing.” Now, she works with individuals and organizations to establish healthy boundaries to improve relationships, communication, and well-being.

"Goth" as a teenager, Sheryl dreamed of being an FBI Profiler and hunting down serial killers. She earned a Master’s Degree in Forensic Psychology but decided against spending her days in the minds of criminals. Instead, she has worked in Mental Health, Customer Service, Public Relations, Education, and the Non-Profit world. This brings a unique blend of experience and insight to her audiences.

Sheryl is the author of six books including "Surviving to Thriving: How to Overcome Setbacks and Rock Your Life," Once Upon a Bottom Line: Harnessing the Power of Storytelling in Sales," Book Writing For Busy People," Do Good to Do Better: The Small Business Guide to Growing Your Business by Helping Nonprofits," "A Pet Parent's Guide to First Aid and Prevention," and her latest, "You Had Me at 'No': How Setting Healthy Boundaries Helps you Banish Burnout, Repair Relationships, and Save Your Sanity."

She is also an avid animal advocate, dedicating her life to providing a voice for those who cannot speak. A percentage of all her book sales and speaking fees go to local animal rescues.

When she’s not working, she’s spending time with her husband and their two fur babies, doing yoga, and tending to a small jungle's worth of houseplants. Learn more about Sheryl and ways to collaborate with her at www.SherylGreenSpeaks.com.

Customer reviews

5 out of 5 stars
5 out of 5
6 global ratings
Excellent tips for sales pros!
5 Stars
Excellent tips for sales pros!
I saw Sheryl speak and then got her book after the event. I love her authentic, conversational style of speaking and writing. This book made me rethink our company's approach to storytelling and how we can share our charitable giving efforts through "cause marketing," which will help both us and the causes we love. Great info and an easy read for all sales and marketing teams and leaders!
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Top reviews from the United States

Billy Brophy
5.0 out of 5 stars A spectacular business storytelling guide!
Reviewed in the United States on November 5, 2018
Verified Purchase
I've read plenty of books on the topic of business storytelling. This one is by far the most humorous one I have read. Sheryl is hilarious and that makes her book very easy to enjoy. Not a hint of bland academia thankfully but the information is just as potent as a college business books. Please do yourself the favor of reading this and improving your storytelling and content marketing skills! Plus it's fun.
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D. Kelly
5.0 out of 5 stars Its all about your stories and how it impacts your prospects....simplified !
Reviewed in the United States on November 10, 2018
Verified Purchase
I enjoyed reading this book it is an easy read and starting my second go around. I have referred others to read this as well. I am fairly new to marketing and this book is a great start. It guides you through the importance of storytelling to stir up the emotions of your clients and potential customers. Connection is key !
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Jeff Bliss
5.0 out of 5 stars The perfect companion book for Story Brand
Reviewed in the United States on January 5, 2020
Verified Purchase
Yes, it’s a non-fiction, how to, on writing story,
It’s also a can’t put it down, laugh out loud page turner!
I’ll now be highly recommending Sheryl’s book to everyone interested in storytelling for business. So yes, I’m recommending it to you.
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Page Patten
5.0 out of 5 stars Useful for Everyone, and Funny Too!
Reviewed in the United States on January 23, 2019
Whether you're new to business or a seasoned leader, this book shares great lessons from which we can all benefit. Sheryl breaks it down into easily-digestible and very useful steps as to why storytelling is so important and how to do it well for ourselves and our organizations. But more importantly, she shares her voice with us. I felt like I was sitting at coffee with Sheryl hearing her tell her stories in person. It's like a seasoned mentor in a book, but the really FUNNY kind who is entertaining, and keeps you focused and engaged! After spending over a decade in corporate America and newly jumping into the Entrepreneur world, this book was the insightful breath of fresh air and self-empowerment that I was looking for. Even if you're not in sales, I'd still recommend reading this because every business has a story.
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Cara L. Silletto
5.0 out of 5 stars Excellent tips for sales pros!
Reviewed in the United States on January 13, 2020
I saw Sheryl speak and then got her book after the event. I love her authentic, conversational style of speaking and writing. This book made me rethink our company's approach to storytelling and how we can share our charitable giving efforts through "cause marketing," which will help both us and the causes we love. Great info and an easy read for all sales and marketing teams and leaders!
Customer image
Cara L. Silletto
5.0 out of 5 stars Excellent tips for sales pros!
Reviewed in the United States on January 13, 2020
I saw Sheryl speak and then got her book after the event. I love her authentic, conversational style of speaking and writing. This book made me rethink our company's approach to storytelling and how we can share our charitable giving efforts through "cause marketing," which will help both us and the causes we love. Great info and an easy read for all sales and marketing teams and leaders!
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