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Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern Kindle Edition

4.3 4.3 out of 5 stars 352 ratings

Blithely flinging aside the Victorian manners that kept her disapproving mother corseted, the New Woman of the 1920s puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. More important, she earned her own keep, controlled her own destiny, and secured liberties that modern women take for granted. Her newfound freedom heralded a radical change in American culture.

Whisking us from the Alabama country club where Zelda Sayre first caught the eye of F. Scott Fitzgerald to Muncie, Indiana, where would-be flappers begged their mothers for silk stockings, to the Manhattan speakeasies where patrons partied till daybreak, historian Joshua Zeitz brings the era to exhilarating life. This is the story of America’s first sexual revolution, its first merchants of cool, its first celebrities, and its most sparkling advertisement for the right to pursue happiness.

The men and women who made the flapper were a diverse lot.

There was Coco Chanel, the French orphan who redefined the feminine form and silhouette, helping to free women from the torturous corsets and crinolines that had served as tools of social control.

Three thousand miles away, Lois Long, the daughter of a Connecticut clergyman, christened herself “Lipstick” and gave New Yorker readers a thrilling entrée into Manhattan’s extravagant Jazz Age nightlife.

In California, where orange groves gave way to studio lots and fairytale mansions, three of America’s first celebrities—Clara Bow, Colleen Moore, and Louise Brooks, Hollywood’s great flapper triumvirate—fired the imaginations of millions of filmgoers.

Dallas-born fashion artist Gordon Conway and Utah-born cartoonist John Held crafted magazine covers that captured the electricity of the social revolution sweeping the United States.

Bruce Barton and Edward Bernays, pioneers of advertising and public relations, taught big business how to harness the dreams and anxieties of a newly industrial America—and a nation of consumers was born.

Towering above all were Zelda and Scott Fitzgerald, whose swift ascent and spectacular fall embodied the glamour and excess of the era that would come to an abrupt end on Black Tuesday, when the stock market collapsed and rendered the age of abundance and frivolity instantly obsolete.

With its heady cocktail of storytelling and big ideas,
Flapper is a dazzling look at the women who launched the first truly modern decade.


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Editorial Reviews

From Publishers Weekly

This is an entertaining, well-researched and charmingly illustrated dissection of the 1920s flapper, who flouted conventions and epitomized the naughtiness of the Jazz Age as she "bobbed her hair, smoked cigarettes, drank gin, sported short skirts, and passed her evenings in steamy jazz clubs." Cambridge historian Zeitz identifies F. Scott Fitzgerald as "the premier analyst," and his muse and wife, Zelda, "the prototype" of the American flapper. Others who invented aspects of the flapper mystique were New Yorker writer Lois Long, who gave readers a vicarious peek into the humorous late-night adventures of the New Woman; designer Coco Chanel, whose androgynous fashions redefined feminine sexuality as they blurred the line between men's and women's roles in society; fashion artist Gordon Conway, whose willowy and aloof flappers were seen by millions of American and European magazine readers; and Clara Bow, who breathed life into the flapper on the silver screen. The Klan, Zeitz relates, denounced flappers as evils of the modern age, and advertisers exploited the social anxieties of would-be flappers by appealing to the conformist at the heart of this controversial figure. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

*Starred Review* This lively history looks at the Jazz Age through its greatest symbol, the flapper. A far cry from the staid Victorian angel of the house, flappers wore their hair short, dared to show their legs, drank, smoked, and cavorted with young men. Alhough he didn't invent the flapper as many suppose, F. Scott Fitzgerald did bring the modern woman into the public eye in his debut novel, This Side of Paradise. Zeitz explores the lives of the women who have come to personify the flapper ideal: Zelda Sayre, the southern belle who married Fitzgerald and became his muse; Lois Long, the sharp-tongued New Yorker columnist whose nightlife was often the subject of her writing; Coco Chanel, the elegant designer who carefully crafted her own backstory; and the actresses Colleen Moore, Clara Bow, and Louise Brooks, who brought the flapper to the silver screen only to be left in the dust when the following decade ushered in a less sexually confident feminine ideal. Zeitz's energetic writing does his subject justice, bringing to life the wild coed parties; the colorful, glitzy fashion; and the general energy and enthusiasm with which the decade embraced modernity. An essential exploration of the women Zeitz deems "the first thoroughly modern American[s]." Kristine Huntley
Copyright © American Library Association. All rights reserved

Product details

  • ASIN ‏ : ‎ B000SEH56A
  • Publisher ‏ : ‎ Crown; Reprint edition (February 4, 2009)
  • Publication date ‏ : ‎ February 4, 2009
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4862 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 354 pages
  • Customer Reviews:
    4.3 4.3 out of 5 stars 352 ratings

About the author

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Joshua Zeitz
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Joshua Zeitz is a contributing writer at Politico Magazine and has taught American history and politics at Cambridge University, Harvard University, and Princeton University. He is the author of several books on American political and social history, including the New York Times bestseller, Lincoln's Boys. He as written for the New York Times, Washington Post, The New Republic, The Atlantic, Dissent, and American Heritage. Josh lives with his wife and two daughters in Hoboken, NJ. Follow him on twitter @joshuamzeitz and his personal webpage joshuamzeitz.com

Customer reviews

4.3 out of 5 stars
4.3 out of 5
352 global ratings
Sex, Booze, and Jazz
5 Stars
Sex, Booze, and Jazz
Sex, booze, and jazz. For those of you who are fans of the new “Z: The Beginning of Everything” Amazon show with Christina Ricci, I want to highly recommend Joshua Zeitz’s non-fiction book, “Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern”. Zeitz is an historian and has taught American history and politics at Cambridge, Harvard, and Princeton. He is also the author of several books on American political and social history."Flapper" spotlights the history of the Jazz Age while zeroing in on the conception of the ever-alluring flapper subculture. The book includes a look into Coco Channel’s rise to fame through her fashion empire, the Hollywood flapper starlets of the era, and the formation of the infamous Madison Avenue, whose executives helped propel the flappers' glamorous look. One of my favorite parts of the book is the interweaving of F. Scott Fitzgerald ("The Great Gatsby") and Zelda Fitzgerald's lives. They truly were the wild "it" couple of the Jazz Age and Zeitz partially credits the couple with birthing the flapper persona.I'd expect that many Americans probably would guess that the first counter-culture movement wasn’t until the 1960s. Zeitz however, pinpoints an earlier revolution in the response from Jazz-Age youth who were fed up with imposed Victorian ideals. Flappers bucked that system and were the female rebels of their time. However, the flapper subculture was short-lived and ultimately collapsed under the onset of the Depression.In conclusion, there are many non-fiction books that can become repetitive and bogged down with vocabulary. Zeitz’s work is fresh and his information and ability to weave a storylined plot through an historical narrative – which I don’t see often – kept me turning the pages. Definitely a great read, and if you haven’t seen "Z: The Beginning of Everything", I highly recommend it. Christina Ricci has literally become Zelda Fitzgerald's reincarnate. Fantastic acting. And, Joshua Zeitz, if you are reading this, when is your next book coming out? Please say it's about the history of Victorian America.
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Top reviews from the United States

Reviewed in the United States on January 11, 2024
Very well done evocation of the 1920s, the liberated women of the time - most of them independently wealthy, of course - and well researched. For those who are fans of the 1920's, this is great reading though the territory is familiar.
Reviewed in the United States on February 25, 2023
Flapper is a quick reading, intriguing story about the rise and fall of the flappers of the 1920s — young women who rebelled again the repression and mores of the 1910s and before. With the end of World War 1, young people reveled in jazz, bootleg alcohol, the wild freedom cars presented them, and seriously relaxed beliefs about sexuality. Young women found themselves released from the restrictive clothing of years past. For many flappers and the men who chased them, there were no holds barred on wild parties, drinking, and fast living. This book highlights the carefree lives of flappers throughout the turbulent and free-living era.

Overall, I enjoyed this book and found intriguing insights to the times. I particularly enjoyed his ficus on three actresses of the 20s who personified flappers on screen — Colleen Moore, Louise Brooks, and Clara Bow. I’ve long been interested in this era, but even so, I learned a lot from Zeitz’s book. It’s thoroughly presented and written in an accessible style. The one flaw is that some parts of the book have seemingly drifted from the central topic of flappers. For example, I don’t see how the story of D.W. Griffith’s Birth of a Nation (a movie that made heroes of the KKK) had anything to do with flappers. It was an interesting story and reflected the values of the times perhaps, but it didn’t connect to flappers as far as I could tell. When the book began, most of it was about author, F. Scott Fitzgerald. So much so that at one point I seriously wondered if this was his biography and had to examine the cover again in case I had missed that hidden explanation. It wasn’t; instead Zeitz just focused a lot of his book about flappers on this man, Fitzgerald, who wrote about flappers and was a personal exemplar of the excesses (drinking, parties, and wild and reckless lifestyle) of the 20s. Still while Zeitz did like to stray a bit from his central topic, it was still all interesting.

This is a good read and worth taking a look at if you have an interest in this era.
Reviewed in the United States on March 28, 2017
Sex, booze, and jazz. For those of you who are fans of the new “Z: The Beginning of Everything” Amazon show with Christina Ricci, I want to highly recommend Joshua Zeitz’s non-fiction book, “Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern”. Zeitz is an historian and has taught American history and politics at Cambridge, Harvard, and Princeton. He is also the author of several books on American political and social history.

"Flapper" spotlights the history of the Jazz Age while zeroing in on the conception of the ever-alluring flapper subculture. The book includes a look into Coco Channel’s rise to fame through her fashion empire, the Hollywood flapper starlets of the era, and the formation of the infamous Madison Avenue, whose executives helped propel the flappers' glamorous look. One of my favorite parts of the book is the interweaving of F. Scott Fitzgerald ("The Great Gatsby") and Zelda Fitzgerald's lives. They truly were the wild "it" couple of the Jazz Age and Zeitz partially credits the couple with birthing the flapper persona.

I'd expect that many Americans probably would guess that the first counter-culture movement wasn’t until the 1960s. Zeitz however, pinpoints an earlier revolution in the response from Jazz-Age youth who were fed up with imposed Victorian ideals. Flappers bucked that system and were the female rebels of their time. However, the flapper subculture was short-lived and ultimately collapsed under the onset of the Depression.

In conclusion, there are many non-fiction books that can become repetitive and bogged down with vocabulary. Zeitz’s work is fresh and his information and ability to weave a storylined plot through an historical narrative – which I don’t see often – kept me turning the pages. Definitely a great read, and if you haven’t seen "Z: The Beginning of Everything", I highly recommend it. Christina Ricci has literally become Zelda Fitzgerald's reincarnate. Fantastic acting. And, Joshua Zeitz, if you are reading this, when is your next book coming out? Please say it's about the history of Victorian America.
Customer image
5.0 out of 5 stars Sex, Booze, and Jazz
Reviewed in the United States on March 28, 2017
Sex, booze, and jazz. For those of you who are fans of the new “Z: The Beginning of Everything” Amazon show with Christina Ricci, I want to highly recommend Joshua Zeitz’s non-fiction book, “Flapper: A Madcap Story of Sex, Style, Celebrity, and the Women Who Made America Modern”. Zeitz is an historian and has taught American history and politics at Cambridge, Harvard, and Princeton. He is also the author of several books on American political and social history.

"Flapper" spotlights the history of the Jazz Age while zeroing in on the conception of the ever-alluring flapper subculture. The book includes a look into Coco Channel’s rise to fame through her fashion empire, the Hollywood flapper starlets of the era, and the formation of the infamous Madison Avenue, whose executives helped propel the flappers' glamorous look. One of my favorite parts of the book is the interweaving of F. Scott Fitzgerald ("The Great Gatsby") and Zelda Fitzgerald's lives. They truly were the wild "it" couple of the Jazz Age and Zeitz partially credits the couple with birthing the flapper persona.

I'd expect that many Americans probably would guess that the first counter-culture movement wasn’t until the 1960s. Zeitz however, pinpoints an earlier revolution in the response from Jazz-Age youth who were fed up with imposed Victorian ideals. Flappers bucked that system and were the female rebels of their time. However, the flapper subculture was short-lived and ultimately collapsed under the onset of the Depression.

In conclusion, there are many non-fiction books that can become repetitive and bogged down with vocabulary. Zeitz’s work is fresh and his information and ability to weave a storylined plot through an historical narrative – which I don’t see often – kept me turning the pages. Definitely a great read, and if you haven’t seen "Z: The Beginning of Everything", I highly recommend it. Christina Ricci has literally become Zelda Fitzgerald's reincarnate. Fantastic acting. And, Joshua Zeitz, if you are reading this, when is your next book coming out? Please say it's about the history of Victorian America.
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10 people found this helpful
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Reviewed in the United States on August 10, 2007
I picked up the hardcover of this as a fun, quick, summer read. I wasn't disappointed; it's very much like _Only Yesterday_despite the 75-year difference in publishing dates.

I think that, overall, this is a good book, and I think that it makes many valid and interesting points about what made the 1920's so "revolutionary" and why the decade marked the beginnings of modern American culture.

My two minor complaints were that--and this is mostly a matter of taste--I wanted a little more in-depth information, and I was disappointed that the section describing women's clothing of the preceding century was either carelessly researched or carelessly generalized. The description of the layers was inaccurate and, at best, reflected only that of the closing decades of the century. There was quite a lot of variation in dress between 1800 and 1910 and it was both unfair and misleading to lump the relatively comfortable clothing of the Regency era in with the extremely restrictive clothing of the second half of the century and the early 20th century. Regency women did wear corsets but they were not the waist-crushing monstrosities to which later generations were subjected; many were not even boned and served to smooth out the body beneath the dress rather than torque it into an entirely new shape, not unlike the Spandex foundation garments many women wear today. Regency clothing and undergarments in many respects had more in common with 1920's clothing than with that of any other era in recent history.

It does make you want to run out and bob your hair, though!
14 people found this helpful
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Top reviews from other countries

nadalie
5.0 out of 5 stars Fascinating
Reviewed in the United Kingdom on March 1, 2017
So much interesting information in this book and written in a really easy-to-pick-up style. If you're at all interested in America in the 1920s this is the book for you. Couldn't put it down. Could only be improved with a few more photos.
noonefamous
5.0 out of 5 stars An absolutely wonderful book
Reviewed in Canada on April 25, 2014
If you have any interest in the emergent culture of young women in the 1920s then I would definitely get this book, in fact, I would consider it an essential reference. I have a tremendous interest in the Jazz Age and the role that women played in it and have found Zeitz's book to be one of the best on the subject. It's not just informative, it is actually fun to read, it really makes the age seem to come alive. There are profilles on writers, actresses, columnists, arists, designers and socialites - these profiles help to provide an intimate and individual counterpoint to the broader socio-cultural themes discussed in the book. You get a genuine sense of the personal changes being wrought in a fast-changing world. The writing is lively and upbeat and serves the topic well.
Suzanne Lazinsky
4.0 out of 5 stars Fascinating material and written in an easy to read style
Reviewed in Canada on August 3, 2015
Very interesting and informative review of the 1920's covering the "whys" behind the revolutions of societal changes, things that don't usually come to mind when thinking about the era. Fascinating material and written in an easy to read style. I ordered it as a research book and am finding it more thought provoking than I expected, a pleasant surprise.
emreads
4.0 out of 5 stars Interesting
Reviewed in the United Kingdom on May 29, 2013
I accidentally purchased this instead of the heavily publicised Flapppers and was pleasantly surprised. It's a really interesting read covering many areas of life at the time.
A Reader
5.0 out of 5 stars Interesting Read
Reviewed in the United Kingdom on November 28, 2013
I really enjoyed this book and read it in no time at all. It's very well written and I learned a lot about the period.
I'd recommend this book to anybody interested in the Jazz Age.
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