Once again, Robert Bly condenses and shares his years of professional writing, this time concentrating on the genre of copywriting, into a book that any avid writer can enjoy for both its prose and information. While the subject matter is hardly the stuff of New York Times Best Sellers, the copywriter’s handbook is in its own niche of professional advice and consultation best that anyone in promotions and advertising will immediately appreciate by the end of first chapter.
The Copywriters handbook is a very concentrated guide into the distinct genre of Copywriting - the literary art of writing to promote a business or service - that the author created from years of first-hand experience. In little more than 400 pages, Mr. Bly covers the entire process from a basic introduction to copywriting and the method to creating good generic copy to insightful elaborations about the necessary elements to specific forms of advertising - newspaper, direct mail, brochures, and web. In the third edition, the author updates his book about his thoughts and methods about applying his methods to writing for direct e-mail and webpages. Finally, the book has chapters about becoming and working with a copywriter - its essential reading in case if you decide to take the next step in copywriting.
In some odd way, I have really enjoyed the
books by the author
. Compared to other forms of writing, professional writing for business and industry is superficially a very dry genre but the author delves into a depth and resurfaces with insights into writing that any writer of any skill can appreciate and apply. I have written tens of hundreds of reviews for Amazon and only later applied Mr. Bly’s principles of testimonials and customer benefits as a selling point. Although the Author only touches on social media, it is not difficult to repurpose the same information on headlines and webpage content to twitter and facebook posts.
It is an incredible book on writing - if you have something to say about a product or service you are offering, you have even more reason to at least borrow a copy from the local library if they have it. Foregoing gimmicks, every page is packed with advice, samples, and anecdotes from a professional writer that will give your own written promotions an extra edge. Now on the Kindle, you can have your copy as fast as your internet connection allows and the on the Kindle Fire series, you can the text read aloud to you.
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Reviews with images
Damaged book - not as advertised
The book arrived with a damaged cover. It appears as those it was completely folded I half at some point or rolled for an extended period of time. I am disappointed.
Top reviews from other countries
Manav Singh
This book is better than $1000 courses. Seriously.
Reviewed in India on February 21, 2019Cliente Amazon
The copywriter's Handebook:A...
Reviewed in Brazil on September 3, 2017
Mr. C. Gaynor
Your Copywriting Success Starts Here
Reviewed in the United Kingdom on September 27, 2017