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Roy H. Williams

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The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires Kindle Edition

by Roy H. Williams (Author) Format: Kindle Edition

4.6 325 ratings

Book 1 of 3: The Wizard of Ads

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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of overchoice
• escape the need to advertise ‘Sale! Sale! Sale!’
• find the genius that hides within you
• receive the best others have to give
• focus your advertising, your business, and your life

Along the way, the Wizard will:
• share the power of encouragement
• talk to you about your Ruby Red Slippers
• make you understand how lucky you are
• show you how to avoid the mistakes that others have already made
• convince you of the need to rest

Editorial Reviews

About the Author

A lifelong student of the human race, the Wizard is forever seeking to answer the question "What makes people do the things they do?" And the answers he is discovering along the way provide a wealth of practical knowledge and a constant source of entertainment for his students and friends on five continents.

Product details

ASIN ‏ : ‎ B0090SXPPA
Publisher ‏ : ‎ Wizard Academy Press; 1st edition (August 15, 2012)
Publication date ‏ : ‎ August 15, 2012
Language ‏ : ‎ English
File size ‏ : ‎ 6415 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Sticky notes ‏ : ‎ On Kindle Scribe
Print length ‏ : ‎ 245 pages

Best Sellers Rank: #380,268 in Kindle Store (See Top 100 in Kindle Store)
- #159 in Advertising (Kindle Store)
- #529 in Advertising (Books)
- #3,006 in Business & Investing (Kindle Store)

Customer Reviews:
4.6 325 ratings

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Roy H. Williams

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A lifelong student of humanity, Roy H. Williams has spent a quarter-century asking, “What makes people do the things they do?” And he’s been using the things he’s learned to stimulate miraculous growth for his small business clients for more than 25 years.

His books and Monday Morning Memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998. His second book, Secret Formulas of the Wizard of Ads, was named the Wall Street Journal’s number one Business Book in America in 1999 and became a New York Times bestseller. The third book in the trilogy, Magical Worlds of the Wizard of Ads reached bestseller status again in late 2001. His fascinating fourth book, Accidental Magic, is a tightly condensed anthology of writing tips and insights, mixed with artistic examples provided by 106 of his amazing protégés. The Wizard’s first fiction book, Destinae is a powerful allegory aimed directly at the heart of the reader.

With forty branch offices in the US, Canada, and Australia, Wizard of Ads, Inc. is now serving the advertising and marketing needs of business owners around the globe. Our fees are tied to your growth. The only way for us to make more money is to increase the size of your business.

Known to his readers simply as “the Wizard,” the elusive Roy H. Williams teaches creative thinking, writing, and persuasion to journalists, educators, ministers, and businesspeople around the world. He has written six books, two of which have become national bestsellers.

He lives in the middle of nowhere, Texas, with his wife Pennie, the Princess of the World.

Customer reviews

4.6 out of 5

325 global ratings

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Robert M. Schwarztrauber

Great lessons - illustrated by stories.

Reviewed in the United States on April 14, 2024

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For every point, tell a story. And for every story, have a point. This book did that brilliantly. Very enjoyable, short reads.

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Kurt LaRue

Much More Than Just Advertising Advice

Reviewed in the United States on October 10, 2023

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I have read this book a few times over the past 20 odd years, borrowing it from a friend. I like it so well that I finally purchased my own copy.
Let me start by stating that this book is NOT a "step-by-step how-to" advertising manual. It is a collection of short essays, some of which don't immediately appear to be related to advertising at all. This is perhaps the basis for some of the negative reviews it has received. Some readers may be looking for a "monkey-see, monkey-do" short cut to increased sales. If that's what you're expecting, keep looking, because this ain't it!
Rather than focusing on the nuts and bolts of advertising strategies, Mr. Williams provides insight into something that is, in my opinion, much more valuable: understanding what motivates people to make purchases and the importance of building relationships with customers. Advertising trends come and go, and there are plenty of books out there to address the latest fads, but human nature hasn't changed in thousands of years.
This book is aimed at thoughtful people who desire to deepen their understanding of human behavior and translate that knowledge into effective advertising.
The format of this book is such that it need not be read in a linear fashion. You could literally open it to any essay and glean some useful information. With lots of interesting trivia and history sprinkled in, you just may learn something unexpected as well.
Highly recommended!

Helpful

Deremiah *CPE

Does Roy H. Williams ( (( Really know )) ) what he's talking about?

Reviewed in the United States on January 28, 2007

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Prior to reading this first of three books I wondered does Roy H. Williams really know what he's talking about? (I guess when you become a Read-o-holic and you've read more than a few thousand books you began to wonder is this all a game? A game of money for books or what.)

My second thought was has this man compiled some great stories illustrating some pre-used concepts on Marketing? You know something I've heard before. (Because if you're like me you don't need to buy another book that would have been better to convert into firewood or toilet paper).

My third thought was...So what is this magic that Roy means by "The Wizard Of Ads"? It's really quite easy for you to get into the mindset that you've been attracted by another great title worth $16.95 but where's the book?

Well The Wizard of Ads really is quite refreshing even after five years it hasn't lost it's Useful life (depreciated in value) or it's Shelf life by growing stale. I bought this book on January 9, 2002 and it's still helping me convert my thought life over into an amazing master of Marketing.

I'm not going to tell you about the book as much as I am going to tell you why I feel it works for me and if you're lucky and you like what I share it just may be a good book for you to get too. You see Roy H. Williams really has done something fresh.

This book is filled with 100 concepts that every good ad-woman or ad-man should know. And if you're really not into Advertising or Marketing concepts maybe you'll find it in you to tell your mind to "Shut UP!" for a moment so you can see how easily these concepts apply to Selling, Customer Service, Management or becoming a dangerously articulate entreprenuer business person like Roy.

The first of 100 illustrations or stories opens with an interesting conversational tone that pulls you into the dialogue and from there you really never quite feel like Roys talking to anyone but you. That's what grasped my attention.

Next although this book is paper back it is well constructed. Words printed on egg shell white paper and wonderful nostalgic imagery from the past but don't let that fool you. (The stories are quite universal and can be used in various industries). He talks about Mouse Traps, Sharks and Pigs, Nine Secret Words and a Peep behind the curtain (from the Wizard of Oz).

These unusual titles run from the beginning to the end of the book and every story is full of zeal and freshness you can use in your concepts. He helps you formulate a Marketing mindset, an approach and a wise way to tap into your audiences attention without being corny, trite or confusing.

I've waited till now to right this review as it has taken me years to test these ideas again and again. What's nice is they all are effective and cheaper than hiring Roy yourself. But a man with ideas like this is worth hiring. Get the book...It works! And yes Roy H. Williams really knows what he's talking about.

Is there anything I can do for you?

Your Servant,

Deremiah, *CPE

16 people found this helpful

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Dr. MaryAnn Diorio

Wisdom for success in business and in life . . .

Reviewed in the United States on April 12, 2024

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A wise, common-sense approach to customer relations and service. This book should be on the reading list of every business owner. - Dr. MaryAnn Diorio, Award-Winning Novelist

Reviewed in the United States on June 20, 2023

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Still super relevant!
I'm glad we choose this book to read!!
*My Mentor was right! Definitely a top 3 books to read over and over

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Kent Covington

One of the Best Marketing Books I've Ever Read!

Reviewed in the United States on November 14, 2005

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Brilliant! This book covers topics ranging from broad issues like strategy and product presentation, to the more "nuts and bolts" aspects of marketing. Roy Williams' makes a point simply and directly, and generally does a good job proving his points as makes them. I give this book very high marks for the information it contains, but I am also impressed by its "read-ability". Williams uses allogory and illustration with great skill, and often provides practical examples which make the information very easy to digest and retain. I also loved the 100 mini-chapter approach. I not only learned a great deal, but also had fun reading this book. After reading Wizard of Ads, I will most likely read anything Roy Williams writes in the future.

7 people found this helpful

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Timmy Lipenda

Score

Reviewed in the United States on April 2, 2013

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I read this book over ten years ago and it changed the way I thought of marketing and advertising, but also how I thought about life. Since then I have re-read it many times, and recently purchased the Kindle version to re-read it again. Roy Williams has a light way of explaining complex issues. Over and over it becomes clear that what we are trained to think about effective advertising is simply a waste of money for most people and businesses. Being able to think outside of the box I was able to increase sales 300% shortly after 9/11 when our competitors were going out of business. I am not saying this book will magically change your income or business, but if you read it with an open mind and wipe the slate of what you THINK you know, you can't help but benefit from it.

5 people found this helpful

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Coquito

Knowledge is power!

Reviewed in the United States on April 12, 2022

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In a marketing world it’s important to understand how ads are design to grab people’s attention in order to sell anything.

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Paul the other one...

A message to García....

Reviewed in the United Kingdom on September 4, 2020

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To be honest I bought this book sometime ago, and on first attempt cast it aside as like a few others thought wtf? Well whilst watching a programme on sells it came up as a recommended book and by coincidence I glanced down at my feet and in the stack of books awaiting a home it was there. As sign? Who knows...This time I read it all the way through and loved it, each and every page. Full of wonderful little stories with a message. I’m not sure what I have learned by reading this book, but I do not actually care because I thoroughly enjoyed the experience. I now know all about a message to García and 5+5+5=550..if you don’t then maybe you should get this wonderful book.

Silvio César

Livro divertido e que gera uns insights bacanas para quem curte publicidade

Reviewed in Brazil on June 26, 2018

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Esse livro acaba sendo interessante porque oferece insights diferentes do que se vê em outros livros do meio. Um exemplo é quando ele fala de rádio e do poder do áudio como ferramenta de persuasão. Pura verdade. Mesmo com o auxílio do vídeo, o som é o que firma a mensagem na memória do consumidor. Vale a leitura.

2 people found this helpful

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Adam Es

Super helpful if you are starting out with marketing.

Reviewed in Germany on June 23, 2019

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As mentioned, it's the perfect beginner book if you are starting out with Marketing! Can only recommend it!

Noonet

Très perspicace

Reviewed in France on July 26, 2018

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Un livre vraiment étonnant qui en définitive parle de beaucoup de choses et presque pas de publicité. Il faut le voir comme un guide de développement personnel pu trouver de bonnes idées.

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Miron Alfaia Castellani

Good book, just not 100% useful

Reviewed in Brazil on November 25, 2014

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The book is really good. The first two parts, and the first part specially, are interesting, eye opening. Gives good ideas. The third part is just about thoughts and biography of the author, not useful.

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The Wizard of Ads: Turning Words into Magic And Dreamers into Millionaires Kindle Edition

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Roy H. Williams

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