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Jen Sincero
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You Are a Badass®: How to Stop Doubting Your Greatness and Start Living an Awesome Life Kindle Edition

by Jen Sincero (Author) Format: Kindle Edition
4.7 out of 5 stars 47,137 ratings

#1 NEW YORK TIMES BESTSELLER • MORE THAN 4 MILLION COPIES SOLD

The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word—now updated and expanded for its 10th anniversary with a brand-new foreword, reader's guide, and more!

In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 27 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you:

  • Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want.
  • Shift your energy and attract what you desire.
  • Create a life you totally love. And start creating it NOW.
  • Make some damn money already. The kind you've never made before.

By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.

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  1. Part of series
    You Are a Badass®
  2. Print length
    258 pages
  3. Language
    English
  4. Publisher
    Running Press Adult
  5. Publication date
    April 23, 2013
  6. File size
    2.5 MB
  7. Page Flip
    Enabled
  8. Word Wise
    Enabled
  9. Enhanced typesetting
    Enabled
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  1. DO NOT WASTE YOUR PRECIOUS TIME GIVING ONE SINGLE CRAP ABOUT WHAT ANYBODY ELSE THINKS OF YOU.
    Highlighted by 21,227 Kindle readers
  2. What other people think about you has nothing to do with you and everything to do with them.
    Highlighted by 21,026 Kindle readers
  3. If you want to live a life you’ve never lived, you have to do things you’ve never done.
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Editorial Reviews

Review

"Sincero brings a fun, feminine verve to now well-tread self-help tropes. . . . The tone is far more feisty than academic, and there's humor on every page, all of which is exactly what her intended audience most needs." ---Publishers Weekly

About the Author

#1 NEW YORK TIMES BESTSELLER • MORE THAN 4 MILLION COPIES SOLD

The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word.

In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 27 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you:

  • Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want.
  • Shift your energy and attract what you desire.
  • Create a life you totally love. And start creating it NOW.
  • Make some damn money already. The kind you've never made before.

By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.

Product details

  • ASIN ‏ : ‎ B00B3M3VWS
  • Publisher ‏ : ‎ Running Press Adult; 1st edition (April 23, 2013)
  • Publication date ‏ : ‎ April 23, 2013
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2.5 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 258 pages
  • Customer Reviews:
    4.7 out of 5 stars 47,137 ratings

About the author

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Jen Sincero

Jen Sincero

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Jen Sincero is a #1 New York Times bestselling author, success coach and motivational cattle prod who’s helped countless people transform their personal and professional lives via her products, speaking engagements, newsletters, seminars and books. Her #1 New York Times bestseller, You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life (2013), has sold over three million copies, is available in thirty-plus languages, and has been on the NY Times bestseller list for over 4 years. Her follow-up, You Are a Badass at Making Money: Master the Mindset of Wealth (2017), also a New York Times bestseller, is written with the same inimitable sass, down-to-earth humor and blunt practicality that made You Are a Badass an indomitable bestseller and Jen a celebrated voice in the world of self development. Based on her own transformation, from a frustrated forty year-old living in a converted garage watching tumbleweeds blow through her empty bank account, to a successful business owner traveling the world in style, You Are a Badass at Making Money is a testament to the fact that, in Jen’s words: “If my broke ass can get rich, you can too.”

As a highly sought-after speaker, Jen has shared her signature brand of motivational comedy with everyone from women entrepreneurs to multi national corporations to non-profits to educational institutions to her mom’s book group. In 2011 she sold most of her possessions and spent the next three years running her business from all corners of the globe, writing, speaking, coaching and encouraging people to live lives of unbridled awesomeness.

Jen and her work have appeared in a variety of media outlets including the New York Times, The Dr. Oz Show, Oprah Magazine, Success Magazine/Radio, Money Magazine, Comedy Central, Forbes, Fast Company, Bloomberg, Interview, Cosmo and The Howard Stern Show. Her other books include the semi-autobiographical novel, Don’t Sleep With Your Drummer (2002) and The Straight Girl’s Guide to Sleeping With Chicks (2005).

Customer reviews

4.7 out of 5 stars
47,137 global ratings

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Customers say

Customers find the book easy to read and empowering, with a matter-of-fact style that makes it relatable and down-to-earth. They appreciate its humor, describing it as thoroughly entertaining and refreshingly irreverent, and value how it makes them believe in themselves. The book provides a good kick in the butt to get started, with one customer noting how it helped them get mighty clear about what makes them happy. While the content is generally positive, some customers find the frequent use of curse words annoying.

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2,979 customers mention "Readability"2,848 positive131 negative

Customers find the book easy to read and well worth their time, with one customer noting it's a good introduction to self-help literature.

"This book is an empowering, humorous, and no-nonsense guide to transforming your life and embracing your full potential...." Read more

"...So, I went back to it. Very witty, inspiring daily quotes, she looks forward to reading!" Read more

"Power lies within. An excellent self help book. Very engaging and easy to read. Will keep it close as a reference." Read more

"Love it overall. My 3rd or 4th one...." Read more

1,921 customers mention "Motivational value"1,871 positive50 negative

Customers find the book highly motivational, describing it as empowering and life-changing, with thoughts becoming more positive and confidence increasing.

"...What sets this book apart is its ability to appeal to both skeptics and believers—whether you’re into self-help or just dipping your toes into the..." Read more

"...So, I went back to it. Very witty, inspiring daily quotes, she looks forward to reading!" Read more

"Power lies within. An excellent self help book. Very engaging and easy to read. Will keep it close as a reference." Read more

"...It’s the perfect little daily boost. Each day has a quick, motivational quote or tip that just sets the tone for the day...." Read more

926 customers mention "Humor"903 positive23 negative

Customers enjoy the book's humor, finding it thoroughly entertaining and refreshingly irreverent, with many appreciating the author's sense of humor.

"This book is an empowering, humorous, and no-nonsense guide to transforming your life and embracing your full potential...." Read more

"...So, I went back to it. Very witty, inspiring daily quotes, she looks forward to reading!" Read more

"Power lies within. An excellent self help book. Very engaging and easy to read. Will keep it close as a reference." Read more

"...Each day has a quick, motivational quote or tip that just sets the tone for the day...." Read more

291 customers mention "Relatability"288 positive3 negative

Customers find the book relatable, describing it as down-to-earth and honest, with examples that customers can easily relate to.

"...She masterfully blends personal anecdotes, practical advice, and a sprinkle of spirituality to create a book that inspires and motivates on every..." Read more

"...The message is there, waiting for you, and like any good friend, honest...." Read more

"...The author's approach is both relatable and effective, making it easy to apply the principles to my everyday routines...." Read more

"...The author, Jen Sincero, did a number on this book. She was honest about her own faults and struggles with believing in herself over the years...." Read more

124 customers mention "Love"124 positive0 negative

Customers appreciate the book's positive approach to self-love, making them believe in themselves, with one customer noting its caring and loving tone.

"...given myself something that I haven’t in a long time and that is self love, like actual self love. I told myself that I am a Badass!..." Read more

"...I loved how, at the end of every chapter, the author reminds you to love yourself. We all need a reminder of that every now and then...." Read more

"...34;no-excuses" approach to living your life on your terms, believing in yourself, and reaching for your dreams in this all-too-short time we..." Read more

"...It also carries the message to love yourself and give yourself grace...." Read more

112 customers mention "Thought out"112 positive0 negative

Customers appreciate the book's matter-of-fact style, finding it creative and down-to-earth, with one customer noting its unique presentation.

"...The design is fun and easy to read, and I look forward to turning the page every morning. Great way to start the day with a little extra motivation!" Read more

"...If you are looking for a fun, creative and a book that will challenge and change you? Then this book is definitely for your journey." Read more

"...She managed to give a very unique view to already known topics and I personally think she did a great job!..." Read more

"...She has a no nonsense way of laying out where the woo meets the work...." Read more

109 customers mention "Kick quality"109 positive0 negative

Customers appreciate the book's motivational content, describing it as a good kick in the butt that empowers them to get off their ass and feel like a total badass.

"...Great way to start the day with a little extra motivation!" Read more

"...either but definitely get this book for those who need a little spunk in their lives and a boost in confidence...." Read more

"Still have many pages from my 2022 version, they packed a punch...." Read more

"...and says it as it is but does it in a way that is both engaging and kick ass...." Read more

107 customers mention "Quotable content"30 positive77 negative

Customers have mixed reactions to the book's content, with some appreciating the quotes while others find it annoying and too preachy.

"...Illogical-There are many claims that are self-contradictory...." Read more

"...It also demonstrates an irresponsible love of money and puts too much value on manifesting and loving money which is contrary to the teachings of..." Read more

"...She has some great quotes too, "Wanting to be someone else is a waste of the person you are - Kurt Cobain (I love his music)." "..." Read more

"...Yes, the author calls us out on excuses, and it can be uncomfortable, but damn it, that is what I am looking for!..." Read more

Mental peace… totally worth it
5 out of 5 stars
Mental peace… totally worth it
Last year this calendar was gifted to me and its advice reminds me everyday that I am capable and to not be afraid to chase what I want. Love it worth the buy!
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Top reviews from the United States

  • d20kb
    5.0 out of 5 stars A total game changer!! A must read for anyone who wants to improve their lives
    Reviewed in the United States on March 17, 2025
    Verified Purchase
    This book is an empowering, humorous, and no-nonsense guide to transforming your life and embracing your full potential. Sincero’s engaging writing style feels like a pep talk from a witty, wise, and endlessly supportive friend. She masterfully blends personal anecdotes, practical advice, and a sprinkle of spirituality to create a book that inspires and motivates on every page.

    What sets this book apart is its ability to appeal to both skeptics and believers—whether you’re into self-help or just dipping your toes into the genre, you’ll find gems of wisdom that resonate. Sincero’s insights on self-worth, mindset, and taking bold action are practical and immediately applicable. By the time I finished reading, I felt more empowered, confident, and ready to tackle my dreams than ever before. This isn’t just a book—it’s a wake-up call to stop settling and start creating the life you truly desire. I’d recommend it to anyone looking to unleash their inner badass!
    4 people found this helpful
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  • Bob
    5.0 out of 5 stars Witty and inspiring! Love!
    Reviewed in the United States on April 6, 2025
    Verified Purchase
    I bought this calendar for my daughter several years ago, I loved it and so did she! I bought a few different calendars for her after that, changing the themes, but she was actually disappointed and said this was her favorite. So, I went back to it. Very witty, inspiring daily quotes, she looks forward to reading!
    Helpful
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  • Linda F.
    5.0 out of 5 stars The best is yet to come.
    Reviewed in the United States on March 24, 2025
    Verified Purchase
    Power lies within. An excellent self help book. Very engaging and easy to read. Will keep it close as a reference.
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  • Natalie
    4.0 out of 5 stars Love it
    Reviewed in the United States on January 15, 2025
    Verified Purchase
    Love it overall. My 3rd or 4th one. The new cardboard backing is however flimsy compared to the previous years plastic resulting in the loss of a star.
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  • Dwayne
    5.0 out of 5 stars Great daily motivation!
    Reviewed in the United States on January 29, 2025
    Verified Purchase
    I absolutely love the You Are a Badass 2025 calendar! It’s the perfect little daily boost. Each day has a quick, motivational quote or tip that just sets the tone for the day. It’s like having a daily reminder to stay positive and keep going. The design is fun and easy to read, and I look forward to turning the page every morning. Great way to start the day with a little extra motivation!
    Helpful
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  • M
    5.0 out of 5 stars Grab a highlighter and put in the time - you're bound to garner something, if not a whole new perspective
    Reviewed in the United States on July 6, 2018
    Verified Purchase
    I think the best way to go about reviewing the book is to think of the tone. You get a sense of it right from the cover and it carries into the book. Reading this book is similar to that really good friend who doesn't hold back, but isn't rude in offering their straight up opinion. Moments of humor intertwined with real moments of "hey, this is how it is and but let's change it, and I am here for you" reading. There isn't a slew of theories or vocabulary to throw you off. The message is there, waiting for you, and like any good friend, honest.

    You are a Badass is straightforward and to the point, but elaborate. The chapters are only several pages long, which offers the opportunity to take 10-20 minutes (turn off Netflix for a moment) out of your day and remember WHY you are doing this. We all have some sort of doubt and/or uncertainty in our lives, and I believe the fortunate ones are those who RECOGNIZE they want change and put forth the time in WANTING to do something about it. This is a great tool to improve yourself, as you continue on whatever path you're striving for.

    There are thousands of positive reviews: but I want to mention my opinion on what you should do when taking in this book.

    Most importantly, as Jen states, be open to ideas and concepts that can/will change you. It's a process, so don't think of it like a light-switch... Every body builder, professional athlete, chef, painter, politician, doctor, mechanic, welder, writer, musician, etc... have all STARTED somewhere. Treat your transition the same way as a profession or hobby, and realize it's a process.

    In my opinion, there are 3 things I would say you need to fully utilize this book.
    1. Self Awareness
    2. Perspective
    3. Action
    *** Disconnect from the world a bit while doing your journey.

    1. Self Awareness - Jen talks about this right away. If you aren't happy, pleased or satisfied with something, you need have self-awareness to know that you want to change. That is HUGE. It's with anyone in anything, if they think they are fine with some facet of their life, they may not seek that improvement. Or they don't really care to change. You are self-aware to know you want change. Then, take that self-awareness and take a good, hard and honest look at yourself and why these things aren't going as you believe. If you care enough, you'll focus that energy to make that change.

    2. Perspective - If I could have paid (insert amount) of money to realize a lot of my perspective was wrong. Think of what you have, what you want and the realities of your world. And no, avoid the negative aspect. It doesn't do you much good. So change the perspective... It's the half empty/full conundrum. Take a real look at it, and be in the moment. Take a walk without your phone and realize how awesome your area is or that it's a great day to be alive - and you're lucky to be in the moment you are in. Try to find some clues and hints around you to make you appreciative of your perspective. It doesn't mean we can't want more, but its the idea of celebrating as compared to celebrating, and we want more celebrations in our life. They are all around us. Change that perspective, and TELL YOURSELF YOU WILL CHANGE - not "want to, would like to, maybe someday to" WILL AND AM as compared to like to and try...

    3. Action - make a plan and make the effort. Again, think of the process of anyone or anything that you admire. It takes more than a snap of the finger or a rub of a lamp to make what may seem miraculous. But have that unwavering determination in your action, and you'll be amazed at what you look back on.

    *** Disconnect when you are focusing on you. Meditate at times if need be. Take a walk without the phone or music in your ears. Turn off the TV, music or computer. Eliminate as much of the distractions as you can, because this is for yourself. You are deciding on a new you and shedding that old skin is a process that takes time and focus. But you'll be glad you did and continue to do as you MOVE FORWARD.

    A lot of these principles and themes are common. But this book clicked for me. I am a male, and we often don't think/talk about or feelings. But do it. I am also a teacher and a coach, and I know that things CLICK for people in different ways. It is that epiphany that we all need and want, and if you read this book (heck, it's $10) with an open mind and an honest approach, I know anyone can benefit from it.

    Get your SELF AWARENESS going, alter your PERSPECTIVE (if need be) and take ACTION (by starting this book).
    97 people found this helpful
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Top reviews from other countries

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  • RoxL
    5.0 out of 5 stars Super livre
    Reviewed in France on May 2, 2019
    Verified Purchase
    Il est vraiment génial pour les débutants en développement personnel ou les réfractaires. C'est une joie à lire, ça explique concrètement et facilement les grands concepts pour vivre mieux, être heureux et s'accomplir. C'est très drôle.
    Je ne suis pas débutante et je l'avais acheté pour ma meilleure amie, pour l'initier dans une période où elle en aurait eu besoin et ce livre a changé sa vie et elle l'a fait acheté à plein d'autres personnes. Maintenant elle enchaîne les livres plus pointus sur le sujet et est bien plus heureuse !
    Report
  • Gerald
    5.0 out of 5 stars AWESOME
    Reviewed in Australia on March 8, 2019
    Verified Purchase
    This book totally rocks!
    If you are looking for just a casual read, this is for you. It's hilarious with lots of fun stories.
    If you are serious about changing your life, this is also for you. It will literally transform how you think and perceive reality if you stick with its principles. And the awesome life starts with your thoughts.
    Report
  • Kindle Customer
    5.0 out of 5 stars Chill, hilarious, refreshing
    Reviewed in Germany on February 2, 2025
    Verified Purchase
    Chill, hilarious, refreshing.
    Easy to read and catchy, can be read over a weekend, but better if you take the time to let it sink in.
    Report
  • Bhavna G.
    5.0 out of 5 stars Highly Recommended
    Reviewed in India on November 16, 2024
    Verified Purchase
    The author’s writing is engaging and accessible, making even the more complex ideas easy to grasp. What I loved most was how practical and actionable the advice was – every chapter offered concrete steps that I could immediately apply to my own life.The personal stories and real-life examples made the concepts even more relatable and helped reinforce the book’s message. The author’s tone is warm and motivating, which made me feel inspired to make positive changes. I also appreciated how the book didn’t just focus on theory but provided real tools and strategies for growth.Overall, this is an empowering read, full of valuable insights that left me feeling more confident and motivated. Whether you're looking to make small improvements or take on bigger life changes, this book offers something for everyone. Highly recommend!
    Report
  • Chris
    5.0 out of 5 stars Best book ever 🙌🏾
    Reviewed in Japan on April 5, 2025
    Verified Purchase
    I love the book. It’s one of those you immediately get into at first read. Only thing that sucks is they delivered it next door. So I had to get it from my neighbor.
    Report

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