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Stuffocation: Living More with Less Kindle Edition
Overwhelmed by the amount of 'stuff' you own? James Wallman is here to show you that you're not alone and there's a way to change that!
'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday Times
We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. It's bad for the planet, it's making us stressed, and it might even be killing us.
In other words, we're stuffocated.
From the exec who's sold almost everything he owns, to the well-off family who moved to a remote mountain cabin, a rising number of people are turning away from all-you-can-get consumption. Perfect for fans of Marie Kondo, Stuffocation is a manifesto for a vital change in how we all live, focusing less on possessions and more on experiences, and the one book you won't be able to live without.
'This book will definitely change your life and could even change the world' Chris Evans
'Particularly timely . . . [Wallman] is spot on' The Daily Mail
'Experientialism, as Wallman calls it, will define our future just as materialism has shaped our present' The Observer
- LanguageEnglish
- PublisherPenguin
- Publication dateMay 1, 2014
- File size1685 KB
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Editorial Reviews
Review
Stuffocation is like The Tipping Point meets Freakonomics – with a huge idea at its heart. Fascinating, inspiring, and great fun to read. --Laura Atkinson, The Sunday Times
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
The Anthropologist and the Clutter Crisis
Sometime in the summer of 2000, there was a knock on the door of Jeanne Arnold’s office. It was most likely one of her doctoral candidates or grad students, come to ask her about methodology or whether an inference they were making about some evidence they had brought back from a dig sounded reasonable. In those days, Arnold’s salt-and-pepper hair was swept up and back in a bouffant style that ended somewhere around her shoulders. The glasses she wore had oversized, 1980s-style metal frames. She looked up from her research, and smiled when she saw Elinor Ochs, one of her colleagues at the University of California, Los Angeles. “Got a minute, Jeanne?” Ochs asked—when what she really meant was, “Have you got ten years?”
Ochs was putting together a bid for a project, she explained. Would Arnold be interested in working with her on it? She was gathering a team to document life in the twenty-first century. They would use the same methods as anthropologists studying tribes in Africa, or archaeologists analyzing a dead civilization’s remains, like Inca ruins in South America—except they would be doing the work right there in Los Angeles, with case studies who were very much still alive. The study would be the first of its kind. Well, there had been one or two studies a bit like it before, like one in New York that looked at the art people bought. But there had never been a study as ambitious as this. Instead of trying to understand people through one aspect of their lives, the plan was to record as much of their lives as possible, to create the definitive record of how people were living in the early part of the twenty-first century. The project, Ochs said, could really use a material culture expert like Jeanne. Arnold was not sure though. It sounded exciting, like it might be groundbreaking, but this wasn’t really her field.
Arnold’s specialty was the past, not the present. That had been her passion ever since she had gotten the bug as a little girl. Back then, she had spent her long summer holidays in the woods by her home near the Great Lakes, digging up crinoids and leaf fossils and arrowheads. “They were only little,” Arnold recalls. “Nothing a real paleontologist or archaeologist would be interested in.”
They were a start though. And as Arnold grew, so did her interest in the ancient past, especially archaeology, and its sister discipline, anthropology. She studied them at summer camp, at the local university, and then at the University of California. That is where, in 1980, she stumbled across her life’s work—a native tribe called the Chumash and their old home on Santa Cruz, one of the Channel Islands off the coast of California.
When Arnold talks about the Chumash sites now, you can almost see her arriving on Santa Cruz those thirty-odd years ago. She would have just stepped off the navy supply boat. It was the only way to reach the island back then. It went once a week. The wind would have been blowing her brown hair around as she walked up the green hill to the site. There, she would have walked around wearing dark sunglasses, reading the landscape the way only an archaeologist could. Where you or I would have only seen dips in the ground, she saw the footprints of real people, and hints of where the Chumash had sited their pole and thatched huts. If you or I had ferreted around in the ground, we might have found some old fish bones. “A Chumash toss zone,” Arnold would say. “They weren’t bothered about mess. After they’d eaten, they just threw them on the ground.” If we had kept looking we might have found, even up here, far from the sea, shell remains and the beginnings of beads. That is when Arnold would have asked us to stop. Those remains were for the professionals. With those, and many more like them, she could understand how the Chumash lived, what mattered to them, and how their society was structured.
After more than a decade of gathering and analyzing Chumash artifacts, Arnold realized she was not only excavating a site, she was building a case. Until the late twentieth century, the conventional wisdom had been that complex societies, in which there is an established hierarchy of a ruling elite and bureaucrats, had only emerged from agricultural communities—like Egypt under the pharaohs, for instance. But as the years went by and the evidence stacked up, Arnold became convinced that the Chumash—who hunted, gathered, and fished, but did not farm—had also lived in a complex society called a chiefdom. “That meant,” Arnold will tell you now, “that a society didn’t have to be agricultural for complex systems to emerge.” In other words, as Arnold’s work helped prove, the conventional wisdom was wrong, and it had to be replaced with a new theory that reflected the new evidence. “There are a few grumpy old men out there who still say they’re not persuaded,” Arnold admits. “But they’re slowly disappearing.”
Arnold was the sort of person who was not afraid of confronting the conventional wisdom when it no longer accurately reflected the evidence. No wonder Ochs wanted someone like her on the team.
After a few days, Arnold said she was in. Then she and the rest of Ochs’s team at the Center on the Everyday Lives of Families (CELF)—anthropologists, archaeologists, ethnographers, photographers, and psychologists—worked out a methodology, and got approval and the funds they needed. In 2000, the team set to work, and soon found themselves in the middle of a clutter crisis of epidemic proportions.
The Middle-Class Clutter Crisis
With funding and methodology established, the CELF team began the next task: finding some families who were willing to open their lives to scientific inquiry—average, middle-class ones who were typical of households everywhere, and thirty-two of them. Once they had found them, explained what the commitment would mean to their lives, and what it would mean for social scientists who wanted to understand life at the turn of the twenty-first century, they began. They noted the makeup of their households, the size of their homes, what jobs they did. Each family had at least one child aged between seven and twelve. Their homes ranged from 980 to 3,000 square feet. The professions of the parents included teachers and lawyers, dentists and businesspeople, an airline pilot and a firefighter.
Ochs’s team drew up plans of their homes. They photographed them—their bedrooms, bathrooms, kitchens, living rooms, playrooms, second bathrooms, garages, gardens. They came early. They stayed late. They asked questions. They stayed silent. But they never stopped taking notes—of where their case studies went, what they did, when they ate, what they ate. They were like flies on the wall or spy drones in the air, always there. They were the ultimate voyeurs, granted special permission to access all areas of their case studies’ homes. And even when the scientists were not there, they found another way in. They gave the families video cameras to record their own home video diaries.
Sometimes it got to be too much—for the scientists at least. Once, when one family was having a heated argument, the researcher who was following them around could not cope and had to go outside. But rather than stop recording what was happening, he carried on watching through the window of the family’s bungalow. When the people inside—still arguing—moved to another room, he moved too. He stepped round the house and stood outside that room’s window, still watching, still making notes.
As well as observing, Ochs’s team did a lot of counting. Since they knew many counts would run to the thousands, they decided to use a set of counting rules devised especially for the project by someone who had gathered and counted and analyzed hundreds of thousands of artifacts for more than two decades—Jeanne Arnold. The aim of Arnold’s rules was to help the counters all count the same way, and create verifiable, scientifically valid results. The first rule was that they would not look in cupboards or cabinets. They would only count what was visible. Arnold’s second rule was to count not in the case studies’ homes but only from photographs—in case someone asked a question and put the counter off, in case the counter just forgot what number she or he had reached, and so they could double-check the counting later. They would paste the photos together carefully to avoid double counting. Then they would begin: How many paintings? How many computers? How many chairs? And then they would tally up all the different categories.
CELF’s researchers gathered a vast amount of data. They spent four years collecting it, and seven analyzing it. “It took that long to describe and digitize everything,” Arnold will tell you, “and to work out what on earth was going on.”
In all there were four terabytes of data, which is 4,000,000,000,000 pieces of information. The families made forty-seven hours of their own home video tours. Ochs’s team shot 1,540 hours of videotape. They took 19,987 photos. And they counted a ton of stuff.
As the years went by and the mountains of evidence grew, some of the numbers and the observations, to tell the truth, shocked the researchers. They were amazed at how little time adults were spending outside in their gardens—less than fifteen minutes per week on average, even though they had often spent a lot of money on fancy barbecues and outdoor dining sets. They were surprised at how child-centric the houses were. Thirty-one of the thirty-two homes had things on display in the living room—like plaques, ribbons, trophies, certificates, and beauty contest tiaras—that showed off how well the kids were doing. They were, to be brutally honest, gobsmacked at what they saw some of the kids getting away with. One time, for instance, a mother told her little girl and little boy she had to make a conference call. It wouldn’t take long, she said, but it was an important call with some important people at work. Could they keep it down for a few minutes? Then, moments after she had taken the call, as if on cue, her son started banging his drums and her daughter started playing her trumpet—both as loud as they could.
Above all, though, the researchers were astounded by how much stuff people had. The smallest home in the study, for instance, a house of 980 square feet, contained, in the two bedrooms and living room alone, 2,260 items. That count, remember, was only of the things that were visible. That did not include any of the stuff that was tucked into drawers or squeezed into cupboards.
The other homes were similarly packed. On average, each of the families had 39 pairs of shoes, 90 DVDs or videos, 139 toys, 212 CDs, and 438 books and magazines. Nine out of ten of them had so many things that they kept household stuff in the garage. Three quarters of them had so much stuff in there, there was no room left for the things that their garages were originally designed for—cars.
These families, these typical middle-class families, no doubt, have a lot of stuff. But when you think about it, a lot does not necessarily mean clutter. A lot of things could be a collection, like a set of books, records, CDs, clothes, or even toys that are tidily arranged, perhaps color-coded or neatly folded, or in height or alphabetical order. As well as being a lot of things, there are two further requirements, Arnold says, before you can call a group of objects clutter. Those are that the things should be messy, and they should be in the wrong place, like toys strewn all across the house, from the living room to the bathroom, and down the hallway and in the garage.
This—lots of stuff, in a mess, out of place—is what the CELF researchers found time and again in the homes of their case studies, and it is what they think is happening in middle-class homes today. Their research, the most extensive piece of work of its kind ever to be conducted, has led the CELF researchers to believe, as they wrote in the final report, Life at Home in the Twenty-first Century, that because of the “sheer numbers of artifacts” people today own, and because we are living in “the most materially rich society in global history, with light-years more possessions per average family than any preceding society,” we are at a crunch point. We are at a point of “material saturation.” We are coping with “extraordinary clutter.” We, as individuals and as a society, are facing a “clutter crisis.”
There are caveats, of course, to the study and these conclusions. Can we really take thirty-two case studies in Los Angeles, for instance, and generalize for all middle-class families in the United States? These case studies were chosen because they are average middle-class people, with typical jobs, incomes, home sizes, and family structures. They were picked because what goes on in their lives and homes reflects what others do. The CELF team spent months finding them and chose them for those reasons. So it is not only feasible but sensible to generalize for all middle-class families—in the United States, at least.
The clutter crises in other countries will be different, of course. But even if you think the Americans would “win” the clutter crisis, or at least elements of it, I am sure, as with the take-up of materialistic consumerism in the first place, the rest of the post-industrialized world is not far behind. Consider the homes and lives of people in Britain, France, Japan, Germany, Australia, Hong Kong, and Singapore, or any other developed country. Think of your own home and life, and those of the people you know. Is there lots of stuff? Spilling out? Messy? Are things in the wrong place? Would you ever call it “cluttered”? Do the kids have too many toys? What, would you say, are the average household counts for shoes, DVDs, and books and magazines? Is there any room left for cars in the garage?
Not everyone in the world, clearly, is at the mercy of this clutter crisis. There are hun dreds of millions who do not have enough, and would love to have the problem of too much. But then, today, thanks to our materialistic culture, there are also many millions with far too much, who are running out of cupboards and cabinets and wardrobes and even space in the garage to store it all. The clutter crisis, when you think about it, is likely to be worst in the U.S., where materialistic consumption began and is more fully developed than most other places. But the problem of too much stuff is not only an American problem. There is a global, rich-world, middle-class clutter crisis.
Product details
- ASIN : B00JLWA4H2
- Publisher : Penguin; 1st edition (May 1, 2014)
- Publication date : May 1, 2014
- Language : English
- File size : 1685 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 351 pages
- Best Sellers Rank: #1,689,755 in Kindle Store (See Top 100 in Kindle Store)
- #732 in Consumer Behavior
- #1,944 in Marketing & Consumer Behavior
- #3,038 in Stress Management (Kindle Store)
- Customer Reviews:
About the author

I used to live in Palo Alto. I worked at the Palo Alto Research Center (where they discovered the mouse!)
I'd get up earlier at the weekend than weekdays, to go surf in Santa Cruz.
I love reading, writing and experiences... from the roller coasters at Six Flags in LA to horse riding in the Wasatch Mountains in Utah, to hearing unsigned bands in Nashville.
My writing heroes are Michael Lewis, Malcolm Gladwell, Tom Wolfe.
I've met one of them.
One commentator once called me the 'Malcolm Gladwell of the experience economy'.
That made my day.
I've now written 2 books on the experience economy: Stuffocation (2015), Time And How To Spend It (2019).
Stuffocation was reported in more than 200 media worldwide, from MSNBC to the BBC, from the New York Times to the Sunday Times and TIME magazine, from Finland to France, Korea, Colombia and Guatemala.
I give talks... from Amsterdam to Berlin, California, Cannes, Dubai, Istanbul, Nashville and Las Vegas; from TEDxLondon School of Economics to the Royal Society of Arts, Google HQ, and 10 Downing Street.
I'm a futurist and entrepreneur:
- 1 x successful consultancy, The Future Is Here (2014–present)
- 1 x failed startup, an experience gifting platform (2016-2018)
- 1 x new startup, on a mission is to connect and promote the experience economy
I'm a Sector Specialist, Experience Economy at the UK's Department for International Trade, advising the government on its experience economy strategy.
I live in London at present, with my wife who's just trained to be an actress, and 2 awesome kids: Woody is learning to write, Indy-May can ride her bike and is learning to roller blade :-)
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His treatment of each chapter at the end of the book is a wonderful approach to the usual list of footnotes and bibliography. It gives you a context in which to place the references--I always have trouble remembering why I want to read more on a subject that the
bibliography lists. Great idea! Would definitely recommend it to those interested in what's happening and why.
To wit - the author describes the problem, Stuffocation, its root causes and history, and ill effects. He tells us he's a predictions guy. He describes three different ways people are dealing with the problem i.e. minimalism, simple living, and the 'medium chill'. He then rejects all these as not good enough and instead recommends experientialism. Then he shows how it's already catching on. The he talks about the developing world and the Church. Then he recaps. Um, OK!
It all felt a little loosely connected to me. Sometimes it felt like the author was being too glib about causation or in describing problems or solutions. Other times, he seemed more concerned with anecdotes and symptoms than causes and solutions. I guess the best way to say it is that the book lacked gravitas.
Still, it has some good ideas, and did make me think about the cupboards full of junk I need to sell or toss! It also made me realize I'm better off than most people I know, and while in some ways I'm stuffocated, in others I'm quite experiential! A readable, worthwhile book in the end.
There were regular smiles and much warmth in Wallman's personal anecdotes from counting his socks to his own experientialist adventures. I enjoyed how he interspersed rich descriptive stories and character setting with facts and corroboration to fuel each chapter. Overall it felt so much more than a trend forecasting book, it's a modern blueprint for a happy life, worth reading for us all.
Stuffocation is actually one more piece of stuff worth buying, but preferably on the kindle of course.
There was a lot of history about how we got to where we are today and where we are going in the future.
The cover graphic is good because it is a word play on suffocation & that the U.S. is the stuffed nation, althogh according to the British the rest of the world wants their's also.
Top reviews from other countries




I would have appreciated a bit more depth on the environmental side of the topic, but i understand it would have been going into a debate bigger than us.
Highly recommended, to be read with the right mindset!

It will free you to have and to experience true luxury.
The book for me had three parts, the first part giving a socio-economic understanding of how we have been groomed into being a materialistic consumer and shopping becoming an essential part of our daily life, the second part describing how some individuals - real living people- have chosen to be free from this stuffocation and the third part describing how this choosing of experiences over and above stuff is a trend that is inevitable because in engenders fulfilment/ happiness for individuals.
Wallman packs impressive research and references in an informal, chatty, story-telling style and we learn history and facts which stick in our minds. We understand how we got to here- over-stuffed, anxious and chasing for the next stuff to make us 'happy'.
The book has many real-life stories. The rapport that Wallman must have achieved is reflected in his recounting of their stories. There is almost a palpable warmth.
The writing is amazing. Often with just one or two descriptive words, he draws a picture that we can see/feel. The wit and humour makes it a pleasurable read. I particularly liked his well-thought through reasoned forecast about the probable future trends of consumers.
Wallman takes us on a journey that we are not likely to forget. It is both what he says and how he says it that will leave a permanent mark on our lives.
My personal journey began with an experimental looking at one room in our home and taking out stuff that we had not used or looked at for at least one year - 11 bags of it! This was a huge surprise. I am neither a great shopper nor a hoarder. The clearing did not feel a chore. It felt like a cleansing letting-go in a relaxed and almost a joyful way. I have done clear-outs in the past but this was different because I knew how and why I got these stuff and why I was getting rid of them. It was hugely satisfying and I felt I breathed better! (that coming from a doctor and a psychiatrist at that!).
What has been interesting and exciting for me since then is how my thoughts/ attitudes to shopping has changed. We have just returned from a celebratory trip to Istanbul. In the past celebrations would always have included shopping (and lots of it!). Whilst looking at stuff in the Grand Bazaar and passing other ultra-modern bazaars, ' to buy or not to buy' was never even a question in my mind!
I have given Wallman's Stuffocation five-star rating for the pure pleasure it gave me to read, for the knowledge it gave me with regards to market forces, for the skills I acquired in being able to objectively assess stuff in my life, for the life-style changes it has brought about for me and the positive emotions that the stories and his style of writing generated for me.
The Christmas presents I will be buying will all be Experiences and Wallman's book. This is a book that needs to be in School Curriculum for 16-18 year-olds to give them a wholesome start at a practical socio-psychological level with regards to possessions.
This is a book that astute politicians, anthropologists, and those interested in future trends would want to know and quote. This is also a book that should be in all the Libraries - Public, Acadamic and Institutional.
And most importantly, it is a book that you will want to have and to give to people that you care about.