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One Plus One Equals Three: A Masterclass in Creative Thinking Kindle Edition

by Dave Trott (Author) Format: Kindle Edition
4.6 4.6 out of 5 stars 680 ratings
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How do you make something out of nothing?

Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.

From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

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  1. Print length
    235 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Macmillan
  5. Publication date
    June 4, 2015
  6. Reading age
    18 years and up
  7. File size
    2730 KB
  8. Page Flip
    Enabled
  9. Word Wise
    Enabled
  10. Enhanced typesetting
    Enabled
  11. See all details
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Editorial Reviews

Review

""If only Dave had written this book thirty years ago it would have made my career a lot easier." Sir John Hegarty, Bartle Bogle Hegarty, on "Creative Mischief"

""Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the bottom of the class." Robin Wight, Engine Group founder, on "Creative Mischief"

About the Author

Dave Trott is the author of Creative Mischief and Predatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. His agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York.

Product details

  • ASIN ‏ : ‎ B00SN936XS
  • Publisher ‏ : ‎ Macmillan; Main Market edition (June 4, 2015)
  • Publication date ‏ : ‎ June 4, 2015
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2730 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 235 pages
  • Customer Reviews:
    4.6 4.6 out of 5 stars 680 ratings

About the author

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Dave Trott

Dave Trott

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
680 global ratings

Top reviews from the United States

Josh
5.0 out of 5 stars Buy it
Reviewed in the United States on December 15, 2019
Verified Purchase
Loved this book so much, after loaning it to a friend for a while, I ended up buying it for him. Can’t say enough good things about it and Dave Trott in general.
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Bruno Leo Ribeiro
5.0 out of 5 stars One of the best books about creativity that I've ever read.
Reviewed in the United States on August 6, 2015
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Dave Trott's books are amazing. I've read all of them and One Plus One is one of the best ones. His style is great and the reading goes with the flow. When you are not expecting, the book is over and this will make you sad. All the stories and lessons are great and you can learn a lot with all of them. Really recommend not only for ad people, but everyone who enjoys creativity.
One person found this helpful
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Marius Ciuzelis
4.0 out of 5 stars Short interesting stories all w a single moral on creativity
Reviewed in the United States on November 2, 2019
Verified Purchase
Storytelling - it is all about. A quick day read of various short stories: on history, economy, architecture, arts, finance, literature etc all sharing the same moral - creativity. Some of those stories are well know, some - less known but interested enough to go through. It feels like you are talking to your mate.
One person found this helpful
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Happy Customer
5.0 out of 5 stars Incredible short stories
Reviewed in the United States on February 5, 2019
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Very easy book to read and enjoy with so many stories that ultimately lead to nuggets of wisdom. Really enjoyed the book and will keep it around to refer back to it.
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Revcharlie
5.0 out of 5 stars Inspirational
Reviewed in the United States on August 25, 2019
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A quick read to inspire your own creative tenacity! Fascinating stories carry the points. A book to ponder, chew on and then “go for it!”
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Theo De Roza
5.0 out of 5 stars A real masterclass!
Reviewed in the United States on September 13, 2017
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Dave Trott's book is full of ideas and shows, briefly, how and what people did which brought them success. A great read which will start the gears in your brain turning. Lots of bite-sized wisdom inside.
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Guigo
5.0 out of 5 stars ... a singular view of the advertising world and it's good we can count on him to keep our feets ...
Reviewed in the United States on February 16, 2018
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Dave Trott has a singular view of the advertising world and it's good we can count on him to keep our feets in the ground
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Amazon Customer
5.0 out of 5 stars This is a great book
Reviewed in the United States on July 8, 2017
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I like the new ideas about life in this book. I recommend this book for everyone. I read this book twice.
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Top reviews from other countries

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Luis Velez
5.0 out of 5 stars Tudo como previsto
Reviewed in Spain on November 21, 2023
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Exatamente como o anúncio
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Kindle Customer
5.0 out of 5 stars Reading + Implementing = Result
Reviewed in India on March 26, 2021
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Just brilliant. Dave Trott has Dome a remarkable job in natratong stories that are interlinked with life lessons.
Each story gives an insight about the creative thinking.
Certainly a must read book.
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Tudors
5.0 out of 5 stars Buy this immediately.
Reviewed in the United Kingdom on September 9, 2020
Verified Purchase
Oh my god this book!

I feel stupid that I've only just picked this up, 5 years since I first began studying advertising. This book is more than another book about advertising - it's inspiration and ideas when you need them most.

With so many chapters and stories of just a few pages, I can guarantee I will pick it up for years to come whenever I'm stuck on a brief and need just a little bit of a push in the right direction.

If you are in a creative career and buy one book - make it this.
One person found this helpful
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Magdalene Elmecker
5.0 out of 5 stars Storytelling at its best
Reviewed in Germany on September 7, 2019
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Short Stories mit einer starken Moral/Botschaft am Ende. Hilft im Leben und im Job als Kreativer weiter.

Sehr einfaches Englisch, dass sich leicht lesen lässt.
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J.Trom
5.0 out of 5 stars Un must pour les fans du "nudge"
Reviewed in France on July 6, 2018
Verified Purchase
Histoires vraies courtes et impactantes qui laissent une trace dans notre cerveau.

J'ai bien aimé les histoires sur les structures, si quelque chose ne marche pas il faut en changer l'architecture, très intéressant.
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