This is a well crafted book - it's as well organized and presented as the Design Sprints that they advocate.
The first half does a strong job of making the case for Design Sprints, defining the "What, Why, When, of Design Sprints, followed by a substantially meaty second half focused on the "How" The book is full of real-world examples, both of successes and failures that we can learn from.
The second half is especially rich, with a detailed walkthrough of each phase - Understand, Diverge, Converge, Prototype, and Test. Following the walkthrough, there is a "recipe" - the "How To" listing out the ingredients (Materials Needed), the cooking instructions (How), as well as information on the Difficulty, Size of Participating Group, the Approximate Time, Don't Dos, and a Credit (where credit is due).
I recommend reading it cover to cover the first time, and then keeping it on your desk as you'll inevitably refer back to it many times while doing your own version of Design Sprints.
Good companion books include Gamestorming by Macanuto and two related books, The Design Thinking Playbook and The Design Thinking Toolbox by Lewrick, Link, Leifer.
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From the Publisher
This book is for you
You’re the product person in your organization. You may have no one reporting to you. You might have 50 people in your product group. You might be responsible for the entire product. Maybe the design team doesn’t report to you, nor do the developers or marketing and sales teams. Maybe you’re in a startup without all those defined roles, and you wear a lot of hats. Maybe you’re in a large enterprise organization that has each one defined to the nth degree. Maybe you are a product design freelancer. You might work in an agency as a consultant. You probably have read a blog post about this process. Maybe you even tried one yourself. You’re very likely wondering how your unique needs will work with design sprints and are seeking more information than you can find in a few blog posts.
If any of these descriptions sound familiar, then this book was intended for you.
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| Product Roadmaps Relaunched | Product Research Rules | |
| Customer Reviews |
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| Price | $23.42 | $26.60 |
| Also by C. Todd Lombardo | How to Set Direction while Embracing Uncertainty | Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight |
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Top reviews from other countries
Lovely Jubbly
Seems like it was written at a sprint - badly edited, with few actual examples
Reviewed in the United Kingdom on April 10, 2016