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Shoe Dog: A Memoir by the Creator of Nike Kindle Edition
Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”
Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
- LanguageEnglish
- PublisherScribner
- Publication dateApril 26, 2016
- File size1257 KB
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Editorial Reviews
Review
"A fresh historical perspective on one of the most profiled companies in the world." —ESPN.com
“A refreshingly honest reminder of what the path to business success really looks like. . . . Knight opens up in a way few CEOs are willing to do. . . . It’s an amazing tale.”—Bill Gates, one of his favorite books of 2016
"The best memoir I recall ever reading. As a business biography, it ranks with such recent works as Neal Gabler’s Disney and Walter Isaacson’s Steve Jobs. But as a personal memoir Shoe Dog reaches a depth of emotional honesty that even the best biographies haven’t touched."—Rich Karlgaard, Forbes
“A fascinating warts-and-all account of the company’s early years, a rascally tale of scrappiness and survival, a great read.”—Motley Fool
“A rare and revealing look at the notoriously media-shy man behind the swoosh.”—Booklist (starred review)
"Shoe Dog is, at its heart, an origin story, of both a global brand and a footwear lifer . . . it reads like pure adventure story, boys facing steeper and steeper challenges and finding ways through, often by the skin of their teeth. As Knight collects the misfits and oddballs who become the core of his growing company, Shoe Dog is more like The Lord of the Rings than a typical mogul memoir."—Complex
“‘The best book I read last year. Phil is . . . a gifted storyteller.”—Warren Buffett
About the Author
Product details
- ASIN : B0176M1A44
- Publisher : Scribner; Reprint edition (April 26, 2016)
- Publication date : April 26, 2016
- Language : English
- File size : 1257 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 399 pages
- Best Sellers Rank: #25,233 in Kindle Store (See Top 100 in Kindle Store)
- #11 in Football Biographies (Books)
- #21 in Basketball Biographies (Books)
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What I like most is Knight's mindset. He had determination and fire in his belly. His belief in his brand was relentless despite some major setbacks. And in this book, he talks about a lot of them. The only part that got sluggish for me was the end with all the US government negotiations stuff. Other than that, it was a very interesting read.
It's a bonus that it was written from an Oregonian because I'm a Native Oregonian--and never have I been so proud to be one. His talk about the Men of Oregon echoes the kind of things pioneers and founding fathers sound like. You can tell that Knight wanted to leave a legacy in he could be proud. He was grateful for his roots. They way Knight talks about Steve Prefontaine is so endearing. It was interesting to hear an insider's version of this amazing track athlete. In fact, because I knew so little about Pre, I started to feel like a bad Oregonian (in my defense, he did die before I was born). Now I know why everything that Nike stands for can be traced in the spirit of Pre. He was a charismatic rebel with a cause. (If you go to the Nike HQ museum, they still loop his Olympic run on an old television.)
Through it all, you get a sense of what loyalty and friendship meant to Knight: it's literally the glue that held his business together. Since I'm friends with many Nike directors and executives, it's clear now why most of them have worked there for over thirty years (I think their campus badges are black). That's practically unheard of.
I'm biased because I've done work with Nike and grew up in Portland. But I'm unbiased in that I'm a loyal fan of Asics running shoes. Ironically, that's how Knight built his empire so I don't feel all that bad. Still, I do have lots of Nike gear and now I look at it a whole lot differently. The swoosh is much brighter than before.
Part of my neutrality with Nike was all the talk about the sweat shops in the late 1990's. Knight clearly gives his two cents on that towards the end of the book which still leaves room to interpret the whole issue. But now I see both sides of the coin. Since they changed their tune, put more money into philanthropies (hundreds of millions), and are the model for corporate sustainable development, ultimately I think they're a good force in the universe.
Reading this book I soon realized that no matter what Knight was talking about--Nike's flaws or Nike's triumphs--he was a great storyteller. Just as he mentions embedding his sons into historical events in their nightly bedtime story, Knight mindfully embeds the reader into the history of Oregon, America, and the shoe industry. Somehow he made it all sound exciting.
I was worried that the book would not be complete. It doesn't have a table of contents so until you get it, you don't know that it's the history of Nike from 1962-1980. Each year is a chapter, and then he sums up the last twenty years of Nike in a chapter at the end. But it all makes sense: Knight ends the book in the year he took his company public. I'm sure he had more adventures to tell, but he got out the main story of all of his hard-fought battles with competitors, athletes, governments, and ultimately himself.
Since I've been to the HQ (which employees call the campus), I know there are dozens of more stories. They're all bigger than life. Each building has a history of its own and every time I'm out there, they're building another cluster of buildings. (I was told they stopped naming buildings after people who are alive because of the Lance Armstrong debacle.) Pretty soon they'll buy the whole town of Beaverton and just call it Nike Town. There are stories like Tiger Woods breaking a glass window that houses the lap pool--an entire football field away.
That's what you get with Nike: incredible story after incredible story. Guess what the call the marketing department? Nike Story. It makes perfect sense. It's where they articulate the soul of Nike to the world. If there ever was a company with soul, Nike is it. (No pun intended: sole/soul.) This book really captures the amazing story of a businessman and his vision. Anyone interested in entrepreneurship, teamwork, leadership, track, shoes, or Oregon should pick it up for sure. You won't regret it!
Perhaps as was true for Phil Knight, things changed to being far more "corporate" about the time he transformed his business into a publicly-traded corporation. He then enacted a dress code, to avoid offending bankers, financial backers, and other financial types, which sadly offended some of his leading associates, who cared so much for the free-wheeling style that appealed to them, that they had adopted as they gave their all for the company. In a moving part, one of them left, and went over to the enemy, Adidas, after the corporate listing on the stock exchange had resulted in a transformation made everything a bit more "corporate," and less intimate and personal.
I noticed how much my passion for the book dropped off, once he had become a multi-millionaire. Then it was all about how much of the millions and the success he earned for his friends, early backers, and shareholders...
A wonderfully human and appealing fellow, willing to risk everything, time and again, who became enmeshed in a high end corporate lifestyle, with a bit too little in time for his lovely wife and two boys. A charming man, a decent man, quite caught up in his struggles to evolve his company, which he did, as it slowly changed him, notably.
Earlier, he had traveled the world in a wondrous journey before embarking on founding his company: Hawaii, Japan, Thailand, India, Egypt, London, to name a few, and merely mentioning them do not do the trip justice at all. He was in search of a truer more authentic version of himself--which he found along the way, along with a love story that was both quite charming and very touching. This delightful woman, met on Mt. Fuji, later drifted away, declaring him "too unsophisticated." The question that haunts me a bit: was there a sense in which she was right all along? Perhaps she was, in a way, that then I could not even begin to see, that emerged only at the end. What I wonder is whether the Universe was actually guiding him to remain a bit smaller, more of a butterfly than an eagle, with truer values, for him? Only he will ever know. Nike is a profound success as a company, and much admired. He created it, with his will and his passion, truly out of nothing. That is a remarkable story.
Top reviews from other countries
A true autobiography, in the form of memoir, always ironic and with touch of fighting every day a new challenge. Sometimes epic.
Economic paperback, easy to read and compact.
Non avevo mai conosciuto nei dettagli la storia della NIKE. Questo libro scritto dal suo fondatore, Phil Knight, racconta nei dettagli tutta la storia dall'idea originale (the crazy idea) di importare scarpe da ginnastica dal Giappone, e poi svilupparne una nuova collezione con proprio brand, fino al successo planetario (il libro è stato scritto nel 2016), dai primi anni del continuo inseguire equity e crediti (in perenne debito) fino alla quotazione in borsa. Molto autobiografia dell'autore, sempre ironico, e con un graffiante senso di combattere ogni giorno una nuova sfida. A tratti epico.
Formato economico molto compatto e piacevole da leggere.