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Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud 2nd Edition, Kindle Edition

by Lisa Earle McLeod (Author) Format: Kindle Edition
4.5 out of 5 stars 83 ratings

Don't let anyone tell you that you have to choose between making money and making a difference.

Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.

Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers:

  • How firms overcome ferocious competition and how you can do the same
  • Why sales organizations with a clear NSP outperform traditional sales teams
  • How to avoid the trap of behaving like a transactional salesperson
  • Why well-intended leaders often unknowingly erode purpose and differentiation
  • How to use your NSP to increase customer engagement
  • Why an NSP gives you clarity during times of uncertainty

In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.

Editorial Reviews

From the Inside Flap

Do you have a purpose? Or do you just sell stuff?

A new expanded edition of the bestseller that changed the game in sales

"The words selling and noble are rarely seen together. Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong."

When author Lisa McLeod wrote those words in 2013, she launched a movement that upended long held beliefs about sales. McLeod's research reveals that sales teams with a Noble Purpose—whose primary driver is to improve customers' lives—outsell traditional sales teams focused on internal targets and quotas.

In this Second Edition of Selling with Noble Purpose—which includes 50% new material—you'll learn firsthand how over two dozen firms used a Noble Sales Purpose (NSP) to increase revenue, drive engagement and differentiate in times of uncertainty.

Selling with Noble Purpose is both a philosophy and a system for moving beyond transactional sales. From strategic decision making to customer interactions, McLeod provides easy-to-use frameworks for elevating every sales conversation.

Don't let anyone tell you that you have to choose between making money and making a difference. Purpose and profit are connected. You can have both. You deserve both. We all do.

From the Back Cover

What people are saying about the power of Selling with Noble Purpose

"If you sell based on a deep mission and purpose, revenue will follow. As Lisa Earle McLeod explains in this remarkable book, you have to start with how to change another life. . . then work back from that purpose."
 Tom Rath, bestselling author, StrengthsFinder 2.0

"Lisa McLeod is the master at helping organizations reframe their sales narrative around purpose, which boosts sales numbers and sales morale alike."
 Dan Pink, bestselling author, Drive and To Sell Is Human

"McLeod combines a wealth of field experience with unique insights to drive revenue."
 Dr. Marshall Goldsmith, #1 Leadership Thinker in the World (Thinkers50), Dartmouth Tuck Professor of Management Practice

"Creating differentiation is the single biggest challenge for any sales team.??Selling with Noble Purpose??unpacks how to gain a competitive edge, win the market, and create a tribe of true believers. I loved it."
 Nancy Duarte, CEO and bestselling author

Product details

  • Customer Reviews:
    4.5 out of 5 stars 83 ratings

About the authors

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  1. Lisa Earle McLeod

    Lisa Earle McLeod

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    Lisa McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.

    Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. She developed the Noble Purpose methodology after her research revealed, salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.

    Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001. She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth. Lisa has keynoted in 25 countries and authored over 2,000 articles. She has made appearances on the Today show and the NBC Nightly News, and her firm’s work has been featured in Forbes, The Wall Street Journal, and NPR.

    Lisa’s newest book, Leading with Noble Purpose: How to Create a Tribe of True Believers is a breakthrough book that shows leaders how to win the hearts and minds of their teams and customers.

    See more on the author's page
  2. Elizabeth Lotardo

    Elizabeth Lotardo

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    Full content visible, double tap to read brief content.

    I’m a consultant, writer, and training creator who helps organizations drive emotional engagement.

    My clients include Salesforce, DraftKings, Hilton, and numerous Berkshire Hathaway organizations. I’ve designed programs for senior leaders, frontline managers, and entry-level teammates that enable everyone to create more purpose-driven work experiences.

    My new book, Leading Yourself, is about creating meaning, joy, and opportunities at work, even if your job isn’t perfect.

    I’m also the co-author of Selling with Noble Purpose and write for Harvard Business Review. Plus, I’ve created more than 20 courses for LinkedIn Learning, on topics like Leading without Formal Authority, Finding Your Purpose at Work, and Leading Yourself.

    My work has been featured in The Wall Street Journal and on NPR.

    See more on the author's page
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Customer reviews

4.5 out of 5 stars
83 global ratings

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Must read for all who depend on sales or influence
5 out of 5 stars
Must read for all who depend on sales or influence
This is an extraordinary book: easy to digest, powerful, and filled with actionable insights. I read the first when it came out in 2013. It changed my life and dramatically improved my sales. I completely reoriented my approach. I got immediate results, so good that I changed the focus of my business to 100% align with my Noble Sales Purpose using McLeod's insights and guidance. This 2nd Edition includes a TON new material, including more success stories that spell out the nitty gritty of implementation. Plus a plethora of new gems that can be put to work. Highly recommend for anyone who relies on influence to get their job done, and especially if you depend on sales for your income. Must read. Thank you for another masterpiece!
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Top reviews from the United States

  • Seth Kahan
    5.0 out of 5 stars Must read for all who depend on sales or influence
    Reviewed in the United States on September 9, 2020
    Verified Purchase
    This is an extraordinary book: easy to digest, powerful, and filled with actionable insights.

    I read the first when it came out in 2013. It changed my life and dramatically improved my sales. I completely reoriented my approach. I got immediate results, so good that I changed the focus of my business to 100% align with my Noble Sales Purpose using McLeod's insights and guidance.

    This 2nd Edition includes a TON new material, including more success stories that spell out the nitty gritty of implementation. Plus a plethora of new gems that can be put to work.

    Highly recommend for anyone who relies on influence to get their job done, and especially if you depend on sales for your income. Must read.

    Thank you for another masterpiece!
    Customer image
    Seth Kahan
    5.0 out of 5 stars
    Must read for all who depend on sales or influence

    Reviewed in the United States on September 9, 2020
    This is an extraordinary book: easy to digest, powerful, and filled with actionable insights.

    I read the first when it came out in 2013. It changed my life and dramatically improved my sales. I completely reoriented my approach. I got immediate results, so good that I changed the focus of my business to 100% align with my Noble Sales Purpose using McLeod's insights and guidance.

    This 2nd Edition includes a TON new material, including more success stories that spell out the nitty gritty of implementation. Plus a plethora of new gems that can be put to work.

    Highly recommend for anyone who relies on influence to get their job done, and especially if you depend on sales for your income. Must read.

    Thank you for another masterpiece!
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    One person found this helpful
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  • wolf
    5.0 out of 5 stars Excellent book - Sales as SERVICE
    Reviewed in the United States on November 15, 2022
    Verified Purchase
    What I love about Lisa's approach and advice is that it invites the reader to trust their own purpose and value when communicating with curiosity about the business needs of potential clients. Lisa is a master. A must read for anyone in sales / business or supporting those in sales / business.
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  • Todd Grossman
    5.0 out of 5 stars Superb Book And a Must Read
    Reviewed in the United States on March 27, 2021
    Verified Purchase
    This book is a must-read for anyone who wants to learn and improve on networking and making connections. Susan McPherson is a masterful writer and storyteller sharing her own personal stories. I just ordered books for my entire team and know they will enjoy this quick read as much as I did with lots of learning lessons and takeaways.
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  • Ellie Eckhoff
    5.0 out of 5 stars Great Book
    Reviewed in the United States on March 8, 2021
    Verified Purchase
    Selling with Noble Purpose resonates with me because it echoes what I said to my 3 sons when they were growing up "Do the best you can and make a difference in the world."
    This mindset enhances the partnership and outcomes for clients and the joy salespeople get from their work!
    Thank you Lisa and Elizabeth!
    Customer image
    Ellie Eckhoff
    5.0 out of 5 stars
    Great Book

    Reviewed in the United States on March 8, 2021
    Selling with Noble Purpose resonates with me because it echoes what I said to my 3 sons when they were growing up "Do the best you can and make a difference in the world."
    This mindset enhances the partnership and outcomes for clients and the joy salespeople get from their work!
    Thank you Lisa and Elizabeth!
    Images in this review
    Customer image
    Helpful
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  • DAVID G GOMEZ R
    5.0 out of 5 stars the best sales book ever read
    Reviewed in the United States on July 17, 2022
    Verified Purchase
    Sales leaders successful are focused in client more than its company because the companies are transforming constantly but the clients are always there!
    One person found this helpful
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  • James A Fisher
    2.0 out of 5 stars Damaged
    Reviewed in the United States on January 5, 2024
    Verified Purchase
    Received the book yesterday. The shipping package was ok, but the book itself is damaged.
    Customer image
    James A Fisher
    2.0 out of 5 stars
    Damaged

    Reviewed in the United States on January 5, 2024
    Received the book yesterday. The shipping package was ok, but the book itself is damaged.
    Images in this review
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  • Elizabeth J
    5.0 out of 5 stars A Game Changer!
    Reviewed in the United States on September 23, 2020
    Verified Purchase
    This book could not have been more timely for me and my team WOW! I am going to pass this along to everyone in my organization. This is a MUST read for anyone who wants to motivate their sales team from a truly empowered and authentic place. Thank you Lisa and Elizabeth, this is truly a game changer.
    2 people found this helpful
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  • Kevin F
    5.0 out of 5 stars Great book for those in sales.
    Reviewed in the United States on September 6, 2021
    Verified Purchase
    This is a must for those in sales. Learn your NSP and make a difference not only for you, and your company, but more importantly your customers and clients.
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Top reviews from other countries

  • Mark Cox
    5.0 out of 5 stars Sales IS A Noble Profession
    Reviewed in Canada on March 3, 2025
    Verified Purchase
    This is a spectacular read. We know that people need purpose to fuel drive and engagement and Lisa's book helps us discover that purpose for the most important function in business, sales.
    Report

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