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Pink Goldfish 2.0: Defy Normal and Exploit Imperfection Kindle Edition

4.1 4.1 out of 5 stars 14 ratings

How do you become one of the few organizations or individuals that become extraordinary?

How can you succeed where most organizations fail? The goal of P!NK GOLDF!SH 2.0 is to help you to compete more effectively by becoming truly different. Based on over 400 case studies, the book provides an unconventional eight-part F.L.A.W.S.O.M.E. framework for achieving competitive separation by embracing flaws, instead of fixing them.

P!NK GOLDF!SH 2.0 is broken into three main sections:

Section I outlines the Why.

It explores the need to embrace weirdness and amplify weakness to differentiate in business. We reveal how everything we’ve learned about weakness is wrong. We show how every weakness has a corresponding strength. We examine the seven reasons to embrace weirdness. The section ends with an explanation of our metaphor of the Pink Goldfish. We’ll share the symbolism of the goldfish and the reasoning behind the color pink.

Section II showcases the What.

Here we examine the concept of being F.L.A.W.S.O.M.E. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite them. We use F.L.A.W.S.O.M.E. as our acronym for the eight types of Pink Goldfish. We share our flaunting matrix and each type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, Micro-weirding, and Exposing. This section points out the ways to stand out by doing more of what makes you inherently imperfect, and intentionally less of what others consider normal and strong in business.

Section III explains the How.

Here we share the process of finding your own Pink Goldfish. We delve into the six A’s. The first A is Assess, and it involves understanding what makes you imperfect. The second A is Appreciate. Appreciation is accepting and taking ownership of your uniqueness. The third A is Align. Aligning is about finding those areas of weirdness and weakness that resonate with your customer and create meaningful differentiation. The fourth A is Amplifi. Amplification is the process of turning up or turning down the dial to bring your differentiation to life. The fifth A is Augment. Augmenting is combining two or more strategies to become even more unique. The sixth and final A is Attack. Attack will provide insight on how to exploit the weaknesses of your competition.

Praise for P!NK GOLDF!SH 2.0:

"Don’t hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond.”— Daniel Pink, author of WHEN and DRIVE

"Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" — Jay Baer, founder of Convince & Convert and author of Hug Your Haters and Talk Triggers

"Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." — Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business

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Product details

  • ASIN ‏ : ‎ B097LL4HCW
  • Publication date ‏ : ‎ June 19, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 9806 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Customer Reviews:
    4.1 4.1 out of 5 stars 14 ratings

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
14 global ratings
Worst book I've ever read ... and LOVE IT!!!
5 Stars
Worst book I've ever read ... and LOVE IT!!!
The entire concept of this book is B-R-I-L-L-I-A-N-T! If you want to differentiate and stand out, you have to be different. This book will not only outline specific examples (400 of them?!), but also inspire you to think different and envision new possibilities. What you might perceive as a weakness could actually be your greatest strength!
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Top reviews from the United States

Reviewed in the United States on July 7, 2021
I love ALL of the Goldfish books, but P!nk is my favorite! As a beta reader, I was that annoying person on the plane laughing out loud. I also interrupted my husband's movie so much telling stories from the book he just gave up watching it. I couldn't help myself. If you want a fun, easy read that will teach you how to be different to succeed, read this.
When I stopped using all social media except LinkedIn several years ago and several people told me I was making a grave mistake, David Rendall told me to embrace it. It was what would set me apart. I've never looked back.
Get inspiration from this book on how you can embrace what other people think are weaknesses and make them your strengths!
Reviewed in the United States on July 16, 2021
Stan Phelps and David Rendall have teamed up to accomplish a seemingly impossible task: to write a business book that is fun to read! In "Pink Goldfish 2.0" they have collected a treasure trove of topsy-turvy case studies and they add value by identifying eight common themes among them. To help better connect the dots, they use the intriguing portmanteau word FLAWSOME. You’ll have to read the book to learn more. When you do, not only will you be on your way to expanding your toolbox of business strategies, you’ll also become a fascinating raconteur at your next social gathering!
Reviewed in the United States on July 6, 2021
The entire concept of this book is B-R-I-L-L-I-A-N-T! If you want to differentiate and stand out, you have to be different. This book will not only outline specific examples (400 of them?!), but also inspire you to think different and envision new possibilities. What you might perceive as a weakness could actually be your greatest strength!
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5.0 out of 5 stars Worst book I've ever read ... and LOVE IT!!!
Reviewed in the United States on July 6, 2021
The entire concept of this book is B-R-I-L-L-I-A-N-T! If you want to differentiate and stand out, you have to be different. This book will not only outline specific examples (400 of them?!), but also inspire you to think different and envision new possibilities. What you might perceive as a weakness could actually be your greatest strength!
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Reviewed in the United States on July 7, 2021
Jam-packed full of case studies and insights to let you stand out from the crowd, Pink Goldfish is the perfect book to help you leverage your differences and turn them into competitive advantages. It's an easy read, an inspiring read, and it's the book we all need to stand up, stand out and be the flawsome we are!
Reviewed in the United States on July 6, 2021
"Pink Goldfish" is a great book on Marketing. It teaches you to embrace your distinctions and quirks to stand out.
Reviewed in the United States on July 6, 2021
I've been a fan of Stan and David's ideas since the mid 2010's. Like other pieces in Stan's 'Goldfish' series, this book offers practical and clear advice. It applies to all of us - whether we're mainly attracting interest, building prospects, closing sales or fortunate to thrive by just sustaining past success. Stan and David's creativity, positive attitudes and complementary experiences allow them to uniquely bring ideas to life.

Everyone needs to differentiate, in new markets, crowded spaces and where competition hides. Those who adopt the author's FLAWSOME approach with focused determination can get ahead - while enjoying higher profit.

I advocate for clients, peers and aspiring leaders to embrace their authentic strengths... to bring their best and expect the same from others. Augment, don't diminish. Combine structure or processes with ad-hoc improvisation that delivers positive surprises. Blend leading with following, balance urgency with a comfortable pace and cross over, borrowing inspiring practices from any context.

Pink Goldfish covers similar ideas and outcomes -- with evidence and depth exposed in hundreds of examples. I also found the six action A's to be helpful - each of us can find our place in one or more steps.

Get ready -- with either the Kindle edition or physical book. If like me, there's a good chance you'll highlight a whole lot, think 'what if...' and (especially) be energized to plan and execute a new set of actions, with great results.
Reviewed in the United States on October 18, 2021
Pink Goldfish 2.0 is such a great read. In today's world where there are so many brands, so much competition, so much noise, the winners are those that can grab and hold attention. BUT that requires that marketers flip the script. Easier said than done. Pink Goldfish...provides a solid roadmap, backed up by lots of case studies for those that don't want to change the game.
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5.0 out of 5 stars Great Read...Lots Of Case Studies
Reviewed in the United States on October 18, 2021
Pink Goldfish 2.0 is such a great read. In today's world where there are so many brands, so much competition, so much noise, the winners are those that can grab and hold attention. BUT that requires that marketers flip the script. Easier said than done. Pink Goldfish...provides a solid roadmap, backed up by lots of case studies for those that don't want to change the game.
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Reviewed in the United States on July 8, 2021
Those are not typos. Embracing what makes you UNIQUE will speak to your core audience and propel you beyond the status quo. This book is STELLAR. Relevant, contemporary, and FUN examples of organizations that are thriving by flaunting their weirdness. This book challenges you to seek out the flaws in your organization, shine a spotlight on them, and shout about them from the rooftops.

Top reviews from other countries

dalmia
1.0 out of 5 stars bad paper quality
Reviewed in India on November 22, 2023
bad paper quality
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