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Noise: A Flaw in Human Judgment Kindle Edition

4.4 out of 5 stars 3,974

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Editorial Reviews

About the Author

Daniel Kahneman is the Eugene Higgins Professor of Psychology, Princeton University, Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs, and the winner of the 2002 Nobel Prize in Economic Sciences. Kahneman is a member of the American Academy of Arts and Sciences and the National Academy of Sciences. He is a fellow of the American Psychological Association, the American Psychological Society, the Society of Experimental Psychologists, and the Econometric Society.

​He has been the recipient of numerous awards, among them the Distinguished Scientific Contribution Award of the American Psychological Association, the Warren Medal of the Society of Experimental Psychologists, and Hilgard Award for Career Contributions to General Psychology, and the Award for Lifetime Contributions to Psychology from the American Psychological Association. He lives in New York City. He is the author of
New York Times bestseller Thinking, Fast and Slow.

Olivier Sibony is a professor, writer and advisor specializing in the quality of strategic thinking and the design of decision processes. Sibony teaches Strategy, Decision Making and Problem Solving at HEC Paris. He is also an Associate Fellow of Saïd Business School in Oxford University. Sibony's research centers on improving the quality of decision making by reducing the impact of behavioral biases. He is the author of numerous articles in academic and popular publications, including Before You Make That Big Decision, co-authored with Nobel Prize winner Daniel Kahneman.

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. From 2013 to 2014, he served on President Obama's Review Group on Intelligence and Communications Technologies. From 2016 to 2017, he served on the Defense Innovation Board of the US Department of Defense. Sunstein is author of many articles and books, including two New York Times bestsellers: The World According to Star Wars and Nudge (with Richard H. Thaler). His other books include Republic.com, Risk and Reason, Why Societies Need Dissent, The Second Bill of Rights, Conspiracy Theories and Other Dangerous Ideas, The Ethics of Influence, and Can It Happen Here? Authoritarianism in America. He lives in Cambridge, Massachusetts.

@casssunstein
--This text refers to the hardcover edition.

Review

“The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It’s rare for a book to cover more than two of those bases, but Noise rounds all four—it’s a home run. Get ready for some of the world’s greatest minds to help you rethink how you evaluate people, make decisions, and solve problems.”―Adam Grant, author of Think Again and host of the TED podcast WorkLife

"Noise completes a trilogy that started with Thinking, Fast and Slow and Nudge. Together, they highlight what all leaders need to know to improve their own decisions, and more importantly, to improve decisions throughout their organizations. Noise reveals a critical lever for improving decisions, not captured in much of the existing behavioral economics literature. I encourage you to read Noise soon, before noise destroys more decisions in your organization."―Max H. Bazerman, author of Better, Not Perfect

“The influence of 
Noise should be seismic, as it explores a fundamental yet grossly underestimated peril of human judgment. Deepening its must-read status, it provides accessible methods for reducing the decisional menace.”―Robert Cialdini, author of Influence and Pre-Suasion

“Choices matter. Unfortunately, many of the choices people make are fundamentally flawed by the presence of noise, the subject of this absolutely fascinating and essential book. It is deeply researched, thoughtful, and accessible. I began it with a sense of intrigue and concluded it with a sense of celebration. We can make better choices in business, politics, and our personal lives. This book lights the way.”―
Rita McGrath, author of Seeing Around Corners

"Brilliant! 
Noise goes deep on an under-appreciated source of error in human judgment: randomness. The story of noise has lacked the charisma of the story of cognitive bias…until now. Kahneman, Sibony, and Sunstein bring noise to life, making a compelling case for why we should take random variation in human judgment as seriously as we do bias and offering practical solutions for reducing noise (and bias) in judgment."
 ―
Annie Duke, author of Thinking in Bets

"
Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece."―Angela Duckworth, author of Grit

"In
 Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavor: from moneyball coaches to central bankers to military commanders to heads of state. Noise is a masterful achievement and a landmark in the field of psychology."―Philip E. Tetlock, coauthor of Superforecasting

“The earth has been so fully explored that scientists can’t possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision-making, yet Kahneman, Sibony, and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there’s so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives.”―
Jonathan Haidt, NYU Stern School of Business

"
Noise is an absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight."―Steven Levitt, coauthor of Freakonomics

"A tour de force of scholarship and clear writing."―
New York Times

“Well-researched, convincing and practical book . . . written by the all-star team . . . The details and evidence will satisfy rigorous and demanding readers, as will the multiple viewpoints it offers on noise. Every academic, policymaker, leader and consultant ought to read this book. People with the power and persistence required to apply the insights in
Noise will make more humane and fair decisions, save lives, and prevent time, money and talent from going to waste.”―Robert Sutton, Washington Post

"Compelling...A humbling lesson in inaccuracy."―
Financial Times --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B08KQ2FKBX
  • Publisher ‏ : ‎ Little, Brown and Company (May 18, 2021)
  • Publication date ‏ : ‎ May 18, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 4250 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 465 pages
  • Page numbers source ISBN ‏ : ‎ 0316451398
  • Customer Reviews:
    4.4 out of 5 stars 3,974

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
3,974 global ratings
"Noise" is the society-level sequel to the individual-focused "Thinking, Fast and Slow"
5 Stars
"Noise" is the society-level sequel to the individual-focused "Thinking, Fast and Slow"
I'm writing this on the night of the release day. Amazon dropped off the book; I dropped everything and started reading. I will update this review after consequent readings of the book – this review is based on a careful reading of the first two parts, the conclusion, and a speed reading of the rest of the book. I do not hesitate to assign the book five stars already at this point and can't see docking any stars later on. This is a landmark book.Instead of listing the contents of the book here (use the "Look inside" feature instead!), I'll summarize my immediate takeaways after spending a few hours with the book.It is clear that Kahneman is looking at the problem space through a different lens than his magnum opus, "Thinking, Fast and Slow," which undoubtfully is also due to the influence of his co-authors. To emphasize this, the book is consistently narrated in the second person plural.A major early concern is distinguishing noise from bias – the latter having been the star of the show in most popular psychology literature, including the aforementioned book. The focus in "Noise" is societal, statistical, instead of the causal stories of individual biases, which we prefer as explanations in our primarily individualistic Western cultures.The first pages open with a delightfully insightful example of how to understand the difference between noise and bias (see the attached photos) that is immediately clear. The distinction is important, as is the realization that noise should be addressed first before bias is. Even if we don't know if we're aiming at the right thing, we need to narrow down the scatter pattern first. Counterintuitive perhaps but true: this strategy gives us a faster, more accurate way of actually hitting our target once the adjustments are made."Noise is the unwarranted variability of judgments, and there is too much of it." Kahneman, Sibony, and Sunstein are sounding an alarm. Noise is so pervasive that it is difficult to spot. We've learned to live with it, too much, and it is costing us and our institutions dearly. Noise is too often thought of as random errors that will cancel each other out, but that is not helpful. Indeed, it is a societal problem: if one judge over-sentences and another is overly lenient, there is no "averaging out" – there is human tragedy and failure of justice. To drive this point home, the book serves well-sourced and engaging narrative examples from criminal law, medicine, prediction, recruiting, forensic science, financial forecasting, patent law, education, insurance sales, and many more fields.This is not a book to take lightly, though it is an easy read thanks to its excellent structure and perfectly balanced prose. I can only wish it will be read extremely widely, and its findings and recommendations will be rapidly put into use.
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Reviewed in the United States on May 19, 2021
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5.0 out of 5 stars "Noise" is the society-level sequel to the individual-focused "Thinking, Fast and Slow"
Reviewed in the United States on May 19, 2021
I'm writing this on the night of the release day. Amazon dropped off the book; I dropped everything and started reading. I will update this review after consequent readings of the book – this review is based on a careful reading of the first two parts, the conclusion, and a speed reading of the rest of the book. I do not hesitate to assign the book five stars already at this point and can't see docking any stars later on. This is a landmark book.

Instead of listing the contents of the book here (use the "Look inside" feature instead!), I'll summarize my immediate takeaways after spending a few hours with the book.

It is clear that Kahneman is looking at the problem space through a different lens than his magnum opus, "Thinking, Fast and Slow," which undoubtfully is also due to the influence of his co-authors. To emphasize this, the book is consistently narrated in the second person plural.

A major early concern is distinguishing noise from bias – the latter having been the star of the show in most popular psychology literature, including the aforementioned book. The focus in "Noise" is societal, statistical, instead of the causal stories of individual biases, which we prefer as explanations in our primarily individualistic Western cultures.

The first pages open with a delightfully insightful example of how to understand the difference between noise and bias (see the attached photos) that is immediately clear. The distinction is important, as is the realization that noise should be addressed first before bias is. Even if we don't know if we're aiming at the right thing, we need to narrow down the scatter pattern first. Counterintuitive perhaps but true: this strategy gives us a faster, more accurate way of actually hitting our target once the adjustments are made.

"Noise is the unwarranted variability of judgments, and there is too much of it." Kahneman, Sibony, and Sunstein are sounding an alarm. Noise is so pervasive that it is difficult to spot. We've learned to live with it, too much, and it is costing us and our institutions dearly. Noise is too often thought of as random errors that will cancel each other out, but that is not helpful. Indeed, it is a societal problem: if one judge over-sentences and another is overly lenient, there is no "averaging out" – there is human tragedy and failure of justice. To drive this point home, the book serves well-sourced and engaging narrative examples from criminal law, medicine, prediction, recruiting, forensic science, financial forecasting, patent law, education, insurance sales, and many more fields.

This is not a book to take lightly, though it is an easy read thanks to its excellent structure and perfectly balanced prose. I can only wish it will be read extremely widely, and its findings and recommendations will be rapidly put into use.
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28 people found this helpful
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Reviewed in the United States on May 19, 2021
57 people found this helpful
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Derrick Walsh
5.0 out of 5 stars This was a gift
Reviewed in Canada on February 17, 2023
Filipe Guerra
5.0 out of 5 stars Great!!
Reviewed in Brazil on June 11, 2022
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Amazon Kunde
5.0 out of 5 stars Geniales Buch!
Reviewed in Germany on February 21, 2024
Carlos
5.0 out of 5 stars Genial
Reviewed in Spain on January 12, 2024
Oscar C
4.0 out of 5 stars Buen libro. Pero no esperen el impacto de pensar rápido y despacio.
Reviewed in Mexico on May 22, 2021
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